For the Love of Science – 15 Behavioral Marketing Posts You Shouldn’t Miss

Posts are always better when they are backed with facts, numbers and science. So without having to read a lengthy research paper, here are 18 posts where human psychology meets marketing and conversion.

Social vs Search in a Mexican Wrestling Match [Infographic]

When it comes to deciding which marketing method to use, it’s not always clear which is best. This post will teach you the balance between social and search marketing.

The B2B Lead Generation Manifesto [Infographic]

5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients – presented in an epic infographic chock full of statistics and beautiful design references.

24 Hours in the Google Economy – 2012 Stats [Infographic]

This infographic has more stats than a bored baseball commentator, and the best part is they’re broken down by paid search across industry verticals. Dig in and see where your industry lies for click-thru rate, conversion rate and total sales.

The Anatomy of Content Marketing [Infographic]

Just like the old game ‘Operation’ this infographic and post explores the anatomy of content marketing from the perspective of a real person – warning, it can get kinda gross.

A Crash Course in Conversion

Every marketer’s purpose is to maximize their return on investment. The best way to achieve this is through conversion rate optimization. Learn how with 5 conversion concepts to make your pages more focused, persuasive & successful.

30 Holiday Marketing Posts You Shouldn’t Miss

We’re making a list, checking it twice… And in the spirit of giving, wrapped up 30 posts to make you an expert in holiday marketing. But don’t delay, read them quickly and get your campaigns ready.

The Conversion Rate Optimization Report – 2012 Stats [Infographic]

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture! Find out what and how to improve it in this infographic from EConsultancy.

The Complete Guide to Successful Landing Pages [Infographic]

Myth: Landing pages are simple. Reality: There’s much more to a successful landing page, study this infographic to learn a few of the reasons why. A successful landing page involves understanding your target audience, matching your upstream ads, and optimizing the page to get the most conversion lift possible.

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.

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