Testing your marketing comes down to more than comparing individual elements. You also need to segment your campaigns to provide the flexibility to test more effectively.
Everyone knows that you should use landing pages with lead gen forms to collect emails to build your list, but the inverse is also true. You should be sending your email marketing campaigns to landing pages, and here’s why.
Posts are always better when they are backed with facts, numbers and science. So without having to read a lengthy research paper, here are 18 posts where human psychology meets marketing and conversion.
When it comes to deciding which marketing method to use, it’s not always clear which is best. This post will teach you the balance between social and search marketing.
5 principles that should be obeyed by every B2B marketing company trying to generate and nurture leads for their business or clients – presented in an epic infographic chock full of statistics and beautiful design references.
This infographic has more stats than a bored baseball commentator, and the best part is they’re broken down by paid search across industry verticals. Dig in and see where your industry lies for click-thru rate, conversion rate and total sales.
Just like the old game ‘Operation’ this infographic and post explores the anatomy of content marketing from the perspective of a real person – warning, it can get kinda gross.
Every marketer’s purpose is to maximize their return on investment. The best way to achieve this is through conversion rate optimization. Learn how with 5 conversion concepts to make your pages more focused, persuasive & successful.
We’re making a list, checking it twice… And in the spirit of giving, wrapped up 30 posts to make you an expert in holiday marketing. But don’t delay, read them quickly and get your campaigns ready.
For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture! Find out what and how to improve it in this infographic from EConsultancy.