20 Conversion Factoids Worth Tweeting About

Conversion Nerd
Be the ultimate conversion nerd and tweet these factoids

Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

So Tweet away like your conversion career depends on it…

My top 3?

    • Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

    • The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

    • Only 1 out of 8 A/B tests have driven significant change

Sources shown below.

Conversion Rate Optimization Stats

conversion rate optimization tweets





      1. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
        Source: ClickZ


      1. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
        Source: Econsultancy


      1. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
        Source: PPC Hero


      1. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
        Source: Unbounce














— Oli Gardner


About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner