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  • 20 Conversion Factoids Worth Tweeting About

    Conversion Nerd
    Be the ultimate conversion nerd and tweet these factoids

    Factoid: A combination of fact and steroid. Known to boost your social power to illegal levels.

    Fortunately, juicing social style on Twitter won’t get you booted from the World Series, but it will make you sound smarter than the average bear.

    So Tweet away like your conversion career depends on it…

    My top 3?

    • Don’t test for testing’s sake! Always have a hypothesis about what you think will improve & why

    • The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop

    • Only 1 out of 8 A/B tests have driven significant change

    • Sources shown below.

      Conversion Rate Optimization Stats

      conversion rate optimization tweets

      1. “One accurate measurment is worth more than a thousand expert opinons”
        Source: SEOgadget


      2. You have 0-8 seconds to make a compelling headline and landing page
        Source: Interactive Marketing


      3. 57% of companies have problems finding the expertise to optimize the copy on their landing pages
        Source: MarketingSherpa


      4. A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
        Source: EyeViewDigital


      5. It’s not rocket science: the fewer questions you ask, the greater your form-fill rate will be
        Source: ClickZ


      6. Companies that take a structured approach in their conversion optimization are 2x as likely to report large increases in sales than those that don’t
        Source: Econsultancy


      7. Don’t test for testing’s sake! Always have a hypothesis about what you think will improve your conversion rate and why
        Source: PPC Hero


      8. “Focus people on what you want them to do, and you’ll get better conversions as a result.” – Anonymous genius
        Source: Unbounce


      9. The strength of your value proposition has tremendous impact on conversion
        Source: ContentVerve


      10. Two-thirds of companies say their online conversion rates have improved over the past year
        Source: Creative Thirst


      11. In 2011 alone, Google ran over 7,000 A/B tests
        Source: Pardot


      12. More than 20% of companies say they don’t have a landing page testing strategy
        Source: IonInteractive


      13. 61% of companies do less than 5 tests per month
        Source: Bryan Eisenberg


      14. The more landing pages you have, the more leads you are likely to get
        Source: HubSpot


      15. The average conversion rate for iPad was 3.82% in August, compared to 1.9% for desktop
        Source: EConsultancy


      16. Only 1 out of 8 A/B tests have driven significant change
        Source: ConversionXL


      17. A 1 second delay in your site speed can result in a 7% reduction in conversions
        Source: KISSmetrics


      18. Average ecommerce conversion rate in 2012 is 3.8%, down 8.4% YOY
        Source: Econsultancy


      19. “Conversion occurs when your goals and your visitors’ goals meet.”
        Source: Conversionista


      20. Include a verb in your CTA copy to promote readers to take action & increase your CTR
        Source: HubSpot


      — Oli Gardner


    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
    » More blog posts by Oli Gardner