Every now and then, you need to look at some really bad marketing to know that you’re doing it right. Or just to laugh at the stupidity of advertisers.
If you’re creating interesting visual content (you should be), then this guide will help you maximize your acquisition potential. Master these 10 commandments and you’ll be able to leverage your content visuals in a way that benefits your business.
Are you an uber SEO, or card game nerd? Then you’ll love this crossover. Great breakdown of the players in the SEO industry and their special “powers”.
There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.
Read, but don’t emulate, these 10 really stupid marketing moves. If you’re guilty of doing or discussing any of these, you need a time out. Maybe go stand in a corner and re-consider your life.
In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so.
Learn from 25 lead gen landing page examples each with a personal critique, and use the list of 10 best practice tips for high converting landing pages as a starting point for your next page.
You’ve optimized your landing page to convert like an electric car salesman in a world without oil , and your PPC campaign is pumping out a CPA lower than a spring break limbo pole. Now what?
Keyword searches with high commercial intent are searches that show a more specific desire to purchase. An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.
An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot and bring in customers at the right price. BTW – use this to convince your boss about conversion.