There are multiple ways to catch the attention of your visitors; you can use bold, funny or controversial copy or beautiful typographic design, add a video to allow a multimedia experience, and you can use the fundamental principles of design to guide your customers with directional cues.
Read, but don’t emulate, these 10 really stupid marketing moves. If you’re guilty of doing or discussing any of these, you need a time out. Maybe go stand in a corner and re-consider your life.
In this post you’ll learn how to contemporize your landing pages with the latest social media techniques and widgets, and why it’s beneficial to do so.
Learn from 25 lead gen landing page examples each with a personal critique, and use the list of 10 best practice tips for high converting landing pages as a starting point for your next page.
You’ve optimized your landing page to convert like an electric car salesman in a world without oil , and your PPC campaign is pumping out a CPA lower than a spring break limbo pole. Now what?
Keyword searches with high commercial intent are searches that show a more specific desire to purchase. An example would be where a searcher is looking to buy a product or service, like: “buy cordless phone”.
An economics lesson in how to balance your marketing and conversion optimization budget to find your Cost Per Acquisition (CPA) sweet spot and bring in customers at the right price. BTW – use this to convince your boss about conversion.
Which method will win in this A/B test for downloading and eBook by supplying an email or tweeting about it? Find out. #Infographic
Google+ isn’t an epic fail like buzz and wave – it’s actually really useful, especially for marketing your business. Learn the stats that prove it in this big infographic.
Are you new school or old school? Learn how inbound marketing is changing the face of customer acquisition and brand personality.