An Infographic is Worth a Thousand Stats [Infographic]

By on October 18th, 2012 in Content marketing

It's all about the images
Learn how images can impact the effectiveness of your content.

Well more like 15 – but you get where I’m coming from. In this post we’ll look at the power of imagery and the effect it has on people – specifically in regard to the surge of infographic usage. Personally I think it comes down to four things:

  1. People like data visualization and can more easily interpret a chart or stat than a paragraph of text
  2. They are a great source of free content for your blog – see our “Ultimate Guide to Marketing with Infograhics“
  3. By searching for infographics, you can find free data that would otherwise only be privvy to those who pay for it
  4. Infographics also make great marketing tools

Breaking the infographic below down a bit, it covers the following concepts:

  • The shift to visuals: Pinterest is having a huge impact on the use of imagery, and is a valuable research resource if you need images. It’s also now the 3rd most popular social network, which says something about it’s rate of growth.
  • How images affect articles: The key here is relevancy. Apparently articles with relevant images have 94% more views than those without. And apparently certain content categories benefit more than others, with the top 3 being: news, politics and sports.
  • How images affect press materials: Adding photos, videos and other media to your plain text press releases can boost online views by 77%, according to an analysis of over 10,000 press releases by PR Newswire.
  • How images affect local search: When searching, 60% of consumers are more likely to consider or contact a business that has an image next to the search result.
  • How images affect e-commerce: When you’re selling a product via e-commerce, image quality is paramount – especially given how much comparison shopping there is. With 67% of consumers saying that the quality of a product image is very important in selecting and purchasing a product, it’s clear that price isn’t the only factor.
  • How images affect social engagement: Facebook posts with images have more engagement than any other type. I can vouch for that, as we see a huge difference on the Unbounce Facebook page for the number of likes, comments and shares when we are posting an image vs. a link to a blog post.

Images greatly affect blog posts by chunking the content into nice segments. And with the proliferation of tools like the Meme Generator, imagery is playing a big part in adding a humorous element to posts.

Pssst: Check out the tweetable stats at the bottom of the page:

(Infographic source by MDG Advertising)

Tweetable Facts

You can change what gets tweeted before it goes out, so don’t be afraid to click.

  • Articles with images get 94% more views than those without.

    • » Tweet This «

  • 67% of consumers say that the quality of the product image is very important in their buying decision.

    • » Tweet This «

  • Pinterest is already the 3rd most popular social network, and it’s solely based on images. So start pinning.

    • » Tweet This «

— Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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