Quick show of hands: Who loves spending oodles of time and energy on a task, only to find out someone else has been working on the same thing?
What about when you casually scope a project only to realize halfway through that it’s going to require more time and resources than you originally thought?
No one again?
I’ll stop — y’all know what I’m getting at: proper preparation is key to getting a campaign shipped with minimal friction. This means filling out a detailed brief and scoping the project from start to finish.
Are you thinking, “Ugh, what if I don’t have a tried-and-true process? And now I have to make a brief from scratch — where am I going to find the time for that?” Well, fear not, my friends, we have just the thing for you.
It’s a complete multi-channel campaign launch kit, and it’s what we use at Unbounce for all our digital marketing campaigns.
Inside the Digital Campaign Launch Kit, you’ll find the following items:
- Campaign projections worksheet
- Marketing brief template
- A start-to-finish process for launching multi-channel campaigns, including how to define roles, determine your target market and messaging, identify the campaign’s objective, strategy, tactics and targets and get buy-in from stakeholders. Oh, and how to launch :)