Website optimization teams are so much more effective when UX Consultants and AB/Multivariate Testing experts work closely together. This post helps bring the two camps together by analyzing their differences and similarities.
Over 150 years ago, Charles Darwin released his book “On the Origin of Species”. He forever changed an entire scientific field with his theory of evolution and had a massive impact on the 19 century world. If the theory of evolution is all about natural selection, we can see that split testing and conversion rate optimization are not very different from it.
However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.
A huge Hippo-sized thank you to the hundreds of people who submitted their questions to our fake panel of HiPPOs. Happy April Fools Day…
According to a group of notable industry experts, A/B testing is no better than the subjective opinion of a corporate “design by committee” session.
Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn’t be testing.
The HiPPO I’m referring to is the Highest Paid Person’s Opinion. Typically an uncreative senior management type that likes to ask if you can “make the logo bigger”
How you design your landing pages determines how easy they are to test – which can have a direct impact on the bottom line of your marketing campaigns. Follow these 3 simple design techniques to reduce your landing page testing costs.
Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.
A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn’t a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.