A/B Testing Blog Posts

Conversion Fest
Contest Entry

On the Origin of Customers – Evolution and Marketing Compared

Over 150 years ago, Charles Darwin released his book “On the Origin of Species”. He forever changed an entire scientific field with his theory of evolution and had a massive impact on the 19 century world. If the theory of evolution is all about natural selection, we can see that split testing and conversion rate optimization are not very different from it.

Conversion Fest
Contest Entry

5 Ways to Screw Up Your A/B Test

However much they espouse the power and value of A/B testing, so many business owners still get all twisted up in opinions. And it’s understandable. When a website is your baby, it’s difficult not to. I’ve seen fundamentally excellent A/B tests go awry in a handful of ways, and I’m going to outline some of them for you.

The HiPPOs Have Left the Building… A/B Testing is Back

A huge Hippo-sized thank you to the hundreds of people who submitted their questions to our fake panel of HiPPOs. Happy April Fools Day…

A/B Testing is DEAD! Ask a HiPPO Instead…

According to a group of notable industry experts, A/B testing is no better than the subjective opinion of a corporate “design by committee” session.

Conversion Heroes Part 3: Split Testing – An Interview with Paras Chopra

Paras Chopra from Visual Website Optimizer discusses comparative split testing and shares insight into what you should and shouldn’t be testing.

Chasing the HiPPO From the Room – How to Silence Office Politics with A/B Testing

The HiPPO I’m referring to is the Highest Paid Person’s Opinion. Typically an uncreative senior management type that likes to ask if you can “make the logo bigger”

Landing Page Design for Testability – 3 Simple Ways to Minimize Testing Costs

How you design your landing pages determines how easy they are to test – which can have a direct impact on the bottom line of your marketing campaigns. Follow these 3 simple design techniques to reduce your landing page testing costs.

A/B Testing is Better Than Multivariate Testing

Are you willing to expose your best prospects to an incoherent landing page experience? That’s what Multivariate can do. Scary stuff. Read why A/B testing is a safer (and in some ways) a better testing methodology.

The Truth About A|B Testing

A/B testing is exciting. It allows you to see which copy, imagery and page layouts create the desired emotional response in your target demographic. But it isn’t a silver bullet for improved conversion rates on your landing pages. What it is, is an opportunity. A mechanism, by which you can begin to understand the behavior of your customers.

Stop Arguing, Start Testing – 5 Ways to Prove Your Boss Wrong. Or Right

We’ve all been there. You’re in the boardroom presenting your latest website or landing page design. You pulled an all-nighter to get it ready in time, and you’re mighty proud of how you’ve mixed contemporary Web 2.0 design principles with usability best practices and interaction design patterns. The meeting goes great, everyone claps, but justContinue Reading

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