The speed with which you respond to your customers via Twitter is becoming a major factor in the perception they have of your brand (customers and non-customers alike). Answer quickly and you’ll rise above the competition. How do you compare against the big brands?
North America’s biggest advertising event is less than a month away. Take a look at how you can leverage the Super Bowl excitement with these engaging social media campaign ideas that won’t break the bank.
Which social network should you use for your business? This post will teach you the pros and cons of the top 9 – and we’ve added a bunch of extra business tips to help you understand how the best ways to leverage them to get and keep more customers.
Most people think of Instagram as a visual Twitter. But it’s evolving into a viable business channel. Find out how to leverage it for your business.
Do you feel like nobody is listening on Facebook? You’re probably asking the wrong questions, or more likely, not asking them in the right way. Read the stats that show how simple changes to your phrasing can get you more engagement.
We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.
Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter – including using landing pages to convert ad visitors and setting up analytics to track your results.
Pinterest is here! Blah blah. Yeah, we know. But it’s useless for business. Or so we all thought. Pinterest is GROWING, and it’s growing up. Check out these 20 new stats about why you should be using Pinterest for your business marketing.
Just like the white, grey, and black hats of SEO, social media appears to be whipping out a few hats of its own. Make sure you’re sitting on the right side of the fence with these social tips.
The infographic below (changing into a lawyers voice), will show within reasonable doubt, that in fact, social media should be a big part of your B2B marketing strategy. And furthermore, should be a high priority piece of your planning for every marketing campaign.