Social Media & Conversion

What Makes a Great Facebook Landing Page? [Examples]

Facebook ads are no different than pay-per-click ads; they deserve a dedicated, targeted landing page. So what makes a great Facebook landing page? Here are 4 examples with critiques.

Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled

Twitter’s Vine, Facebook’s Graph Search & Quora’s blogging platform are the latest additions to the big social media platforms. But are they any good, and how do you use them? Here are 30 posts to help you figure them out.

What Can Audi Teach You About Your Twitter Metrics?

If you’re looking to improve your social marketing strategy, start with your Twitter metrics. Here are 6 data insights from car-giant Audi’s social spike during the Super Bowl, and what you can learn from them.

How Fast Do You Respond to Your Customers on Twitter? [Infographic]

The speed with which you respond to your customers via Twitter is becoming a major factor in the perception they have of your brand (customers and non-customers alike). Answer quickly and you’ll rise above the competition. How do you compare against the big brands?

Touchdown Worthy Social Campaigns Without the Super Bowl Budget

North America’s biggest advertising event is less than a month away. Take a look at how you can leverage the Super Bowl excitement with these engaging social media campaign ideas that won’t break the bank.

The Social Media Cheat Sheet for Business

Which social network should you use for your business? This post will teach you the pros and cons of the top 9 – and we’ve added a bunch of extra business tips to help you understand how the best ways to leverage them to get and keep more customers.

The Rookie’s Guide to Instagram for Business

Most people think of Instagram as a visual Twitter. But it’s evolving into a viable business channel. Find out how to leverage it for your business.

Do Questions Work on Facebook? [Infographic]

Do you feel like nobody is listening on Facebook? You’re probably asking the wrong questions, or more likely, not asking them in the right way. Read the stats that show how simple changes to your phrasing can get you more engagement.

How Do B2B Companies Use Social Media? [Infographic]

We know the power of social media in creating brand awareness, but are companies using it to drive demand generation as well? This 2012 survey by Eloqua investigated how B2B marketers use social media to promote, engage and sell.

[How To] Create a Conversion-Oriented Social Ad Campaign

Learn about maximizing ROI from social advertising on the major ad networks: LinkedIn, Facebook and Twitter – including using landing pages to convert ad visitors and setting up analytics to track your results.

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