Social Media & Conversion

[How to] Create and Optimize YouTube Ads for Higher Conversions

YouTube is a guilty pleasure for many of us but it’s also an incredibly powerful marketing channel. We break down the different types of video ads and provide some tips and tricks for YouTube advertising noobs.

5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About

They say it’s easier to get into Harvard than into someone’s Facebook news feed. Use these painfully obvious yet extremely effective Facebook tactics to increase your engagement & get in front of your Facebook fans.

Research Your Competitors’ Social Media Strategy (and Borrow Their Best Ideas)

It’s time you step up your social media game. Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

The Getting Started Guide to LinkedIn Advertising

LinkedIn has targeting options so specific that you’ll be able to increase conversions while decreasing costs. Find out how you can effectively use LinkedIn Advertising to reach your ideal B2B customers.

The Digital Elevator Pitch: How to Create Click-Worthy Social Media Profiles

Are you investing time in your social media profiles? If you’re not, you should be. Read this in-depth, tactical approach on how you can better optimize your social profiles.

What Makes a Great Facebook Landing Page? [Examples]

Facebook ads are no different than pay-per-click ads; they deserve a dedicated, targeted landing page. So what makes a great Facebook landing page? Here are 4 examples with critiques.

Navigating the Social Labyrinth: Vine, Graph Search & Quora Untangled

Twitter’s Vine, Facebook’s Graph Search & Quora’s blogging platform are the latest additions to the big social media platforms. But are they any good, and how do you use them? Here are 30 posts to help you figure them out.

What Can Audi Teach You About Your Twitter Metrics?

If you’re looking to improve your social marketing strategy, start with your Twitter metrics. Here are 6 data insights from car-giant Audi’s social spike during the Super Bowl, and what you can learn from them.

How Fast Do You Respond to Your Customers on Twitter? [Infographic]

The speed with which you respond to your customers via Twitter is becoming a major factor in the perception they have of your brand (customers and non-customers alike). Answer quickly and you’ll rise above the competition. How do you compare against the big brands?

Touchdown Worthy Social Campaigns Without the Super Bowl Budget

North America’s biggest advertising event is less than a month away. Take a look at how you can leverage the Super Bowl excitement with these engaging social media campaign ideas that won’t break the bank.

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