Online videos are the internet’s gift to the world. As shameless procrastinators we have instant access to all the adorable kittens, baby bloopers, and awkward moments that ours hearts desire.
But once we put our marketing hats on, videos give us more than just entertainment — they give us conversion power . Especially when those videos live on a landing page.
Landing page videos are perfect for demonstrating the benefits of whatever product or service you’re marketing in a concise, entertaining and informative way.
According to fellow Unbounce writer Andrew Angus, explainer videos have the potential to boost conversions by as much as 20% .
The power of landing page videos is far from surprising. Studies on web use have show that humans have an attention span of about 8 seconds. Our pet goldfish? Their attention spans are 9 seconds.
Thing is, landing page videos won’t work if they’re done wrong. That’s why we’ve assembled the following list – to empower you to create the best landing page videos evar. Let’s get to it.
Created by: Demo Duck
What on earth is a heatmap? Sometimes as marketers we forget that we’re speaking a language that is completely foreign to most humans. CrazyEgg, a company that sells heatmapping software, realized that words could not do its product justice.
So they hired the Demo Duck crew to explain (in less than a minute) why small businesses need more than Google Analytics to boost website conversions.
Bonus Points: The CrazyEgg team is rigorous about measuring how its landing page explainer video translates into conversions. The video helped CrazyEgg generate an extra $21K per month in revenue.
Created by: Homemade
Giving Stage is a San Francisco-based startup that’s building a “virtual venue” where artists can perform to raise money for charity. It’s a cool idea but a mouthful to explain. You really need to see it to understand what a virtual venue is all about. Hence, this explainer video.
Created by: Barq Video
Panorama9 is an IT monitoring system for IT monitoring systems. Sounds really boring, right? But their explainer video features IT Man — a throwback to Super Mario Brothers and PacMan — who ensures that boring is nowhere to be found in this video.
The video is downright hilarious (and not for the faint of heart). Any IT sales professional who watches this will get a kick, guaranteed.
Created by: Switch Video
Rypple is a social performance management platform for busy, time-strapped professionals. Haven’t heard of it? You probably have heard of Work.com, which is owned by SalesForce.
Before Rypple was Work.com, the company had this beautiful explainer video on its website. The video was so inspiring that commenters actually noted the acquisition on YouTube:
“I like this Rypple PR YouTube video – I can see why Salesforce.com acquired them”
Created by: DemoDuck
ZenCash is a platform that helps business owners simplify their accounts receivables process. The explainer video has a unique, hand-sketched style that audiences seem to find compelling.
According to ZenCash, 74% of website visitors click play and watch more than 64% of the video, on average.
Bonus points: The video is very short! Less than 2 minutes.
Remember that your landing page videos don’t exist in a bubble.
When planning your script, storyline, and visuals you need to think of how these elements fit into your overall conversion strategy and landing page experience.
What landing page videos make you jealous?