What’s the Best Time To Tweet?

By | Google+ , September 25th, 2009 in Social Media | 7 comments
Maximize your Tweet exposure by coordinating with worker's downtimes.

Maximize your Tweet exposure by coordinating with worker's downtimes.

Part of a cohesive conversion marketing strategy involves the use of social media. Twitter is arguably the service with the most cachet at present and can be used as an effective way to build a network of interested customers.

But does the time when you Tweet have an effect on the penetration of your marketing message?

Co-ordinate with times people are taking breaks at work

My thinking is that you want to catch people when they are most likely to be accessing the service. Think about your own Twitter interaction while at work. You probably take a look first thing while you are checking your email. Then when you come back from lunch and are lazily digesting the contents of your stomach, you may be tempted to do a bit more Tweeting and Facebooking.

Finally, at the end of the day when work is winding down.

This post by Gary McCaffrey shows some good detail on the subject and supports my hypothesis with a decent degree of accuracy. It shows that from 8am-3pm (PST) you are likely to get more attention.

I think that this probably correlates with the break times as they shift from time zone to time zone.

Picking a Single Best Time to Tweet

Clearly, there is evidence that you can spend a good portion of the day effectively tweeting. But if you had to pick just one, what would it be and why?

9am PST – Why?

You are effectively hitting 3 epicenters at the core break times.

  1. People are arriving at work on the West Coast; Vancouver, Seattle, LA etc.
  2. It coincides with lunchtime (12pm EST) on the East Coast – New York
  3. It coincides with the end of the business day (5pm GMT) in London – which is also beer o’clock

Other Good Tweeting Times

Guy Kawasaki was quoted saying that once you have a large number of followers on Twitter you should test tweeting your message several times throughout the day.

Tip 9: Repeat your tweets. Try this experiment: take your most interesting tweets (as measured by how many people retweet them, perhaps) and post them again three times, eight to twelve hours apart. I used to think that people would complain about repeating tweets, but I’ve never had a complaint. My theory is that the volume of tweets is so high and most people check in at about the same time every day, so people don’t notice repeat tweets.

The Best Time to Get Re-Tweeted

According to a report in Fast Company magazine, 4pm EST on a Friday is the best time to get re-tweeted.

Run your own tests and create a list of the most effective times for you. It’s part social dynamics, part timing and partly to do with the type of content you are sharing, so there are set rules, just guidelines.

Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
» More blog posts by

Comments

  1. Dan Nedelko says:

    Repeating successful tweets is a strong tactic that we use currently for great effect. You can actually measure you success through URL rewriters like bit.ly – if you have a bit.ly account you can visit your control panel and see the number of click throughs.

    Find a strong link (to be effective you might want to try landing them on your site but any link will do).

    Then as you “Repeat the Tweet” you will see successive results, also you will see when your links lose value.

    Remember the more users you have, the more likely it is that your tweet will be missed.

    Also have a look here: http://feedtwit.com/reports/statistics.php – FeedTwit gives you this information every week through a feed: http://feedtwit.com/reports/HOUR/

    Cheers,
    Dan

  2. Mike Browne says:

    Informative post. Thanks Oli. I’ve often considered retweeting, just wasn’t sure of the etiquette / timing I should follow.

  3. […] unbounce- What’s the Best Time To Tweet? (tags: article attention advertising analysis marketing media microblogging strategy twitter tools traffic) Posted in Uncategorized. Leave a Comment » […]

  4. hi friend i read your comment and so happy for your idea for same opinion with you!

  5. […] Oli Gardner also provides us with similar results. Oli suggests that your tweets should coincide when people are taking breaks from work. At the beginning of the day, lunch time, and towards the end of the work day when winding down. That’s when people are most likely to be checking Twitter. […]

  6. Your weblog is fine. I just desire to comment on the design. Its too loud. Its performing way too much and it takes away from what youve got to say –which I believe is genuinely important. I dont know should you didnt think that your words could hold everyones attention, but you were wrong.

  7. Wise Eagle says:

    I discovered out your web site useful. Thanks alot

x
Get actionable optimization tips delivered straight to your inbox.

You'll learn:

  • What it takes to build successful marketing campaigns
  • Why your landing page design and copy might be working against you
  • How to increase conversions while delighting leads and customers