[PODCAST] Every Piece of Content Marketing Needs to Serve One of These Four Goals

With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.

On this episode of Call to Action, we speak to Shopify’s Tommy Walker about his open letter to content marketers and what it takes to rise above the noise.

As he explains in the podcast, every piece of content you create needs to fit into a larger strategy and have one clearly defined goal from the start.

Tune in to learn…

• The four goals that should drive your content marketing strategy.
• Tips on how to create an efficient content publishing schedule.
• Why you should take a step back from writing to focus on the bigger picture.
• How to ask readers for a sale without sounding salesy.

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Mentioned in the podcast

• Content Marketing definition via Unbounce’s Conversion Glossary
• 5 Ways to Create A Better Content Strategy in 2014 by Tommy Walker via Unbounce
• 11 Facts of Life For People Under 5’3” via BuzzFeed
• The Most Entertaining Guide to Landing Page Optimization by Oli Gardner via Moz
• Why Do People Hate Ambition? by Derek Halpern via Social Triggers
• Why “Simple” Websites Are Scientifically Better by Tommy Walker via Conversion XL
• Jab Jab Jab Right Hook by Gary Vaynerchuk
• A Brief History of Time by Stephen Hawking
• Whiteboard Fridays via Moz
• How to Leverage Content for Conversions via Unbounce
• Theme Music: “Gypsy Song” by The Freak Fandango Orchestra, available on the Free Music Archive, under CC by license

— Stephanie Saretsky