/ PodcastWant More Leads? Design Your Landing Pages Form First [PODCAST] By Stephanie Saretsky on April 8th, 2015 in PodcastTotal398 231 45 122Learn to generate leads like a boss. Image source.When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?Yes?Not so fast. There might be a more effective place to start.As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.In this episode you’ll learn…How to grow your list using the concept of form-first design.Why Unbounce intentionally creates friction in our hiring process.The reason why Oli has a beef with the term “mobile-friendly.”Listen to the episode Listen on iTunes. Prefer Stitcher? We got your back.Mentioned in the podcastLead generation definition via the Conversion Marketing GlossaryThe 7-Day Lead Gen Landing Page Course via UnbounceInterview with Oli Gardner from Unbounce: Landing Pages, Design, and Conversions via UserTestingTheme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by licenseAbout Stephanie Saretsky Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie» More blog posts by Stephanie Saretsky