A Beginner’s Guide to Launching a Successful Marketing Campaign [INFOGRAPHIC]

By on January 8th, 2016 in Campaign strategy

So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky notes.

But you’ve got no idea where to start. Don’t worry, we’ve got your back.

In partnership with infographic builder Venngage, we’ve put together a super actionable and digestible (dare we say tasty?) infographic that illustrates the entire marketing campaign process, all the way from ideation and planning to evaluating your campaign’s success.

Hover over keywords within the infographic to link to additional info and our handy-dandy glossary, and feel free to save it to your desktop or pin it for future campaigns. And if you’re more of the learn-by-reading type, we’ve got a little somethin’ somethin’ for you, too.

Don’t let running your first marketing campaign overwhelm you. Instead, take a deep breath and work through it one bite and a time.

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About Amy Wood
Amy Wood is a former writer and editor at Unbounce. She previously worked as an editor at a nationally published health and wellness magazine, where she learned about the benefits of vitamin D and em-dashes. She enjoys eating tacos, reading graphic novels and binge-watching tv series on Netflix. But mostly eating tacos. Find her on Twitter: @phoenixorflame
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