25 Ways to Know if You’re a Pro Conversion Rate Optimizer – Checklist

conversion rate checklist
The conversion rate optimization checklist. (Image source)

You think your CRO skills are top-notch, right? Maybe. Perhaps. Conversion rate optimization is really fun when you’re winning, but super hard when it’s not going your way. So how good are you? Use the checklist below and find out.

Using the Conversion Rate Checklist

To find out how much of a pro conversion rate optimizer, check off everything you’ve done and you’ll see your score add up in the counters (hopefully a lot). After you’re finished you can make a to-do list from the remaining items.


Total Score: 0/25

Total Score: 0/25

So what’s your score? It would be great if you’d share it in the comments to show how great a conversion rate optimizer you are. And remember to take the unchecked items and use them as your to-do list.

— Oli Gardner


About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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