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  • 25 Ways to Know if You’re a Pro Conversion Rate Optimizer – Checklist

    conversion rate checklist
    The conversion rate optimization checklist. (Image source)

    You think your CRO skills are top-notch, right? Maybe. Perhaps. Conversion rate optimization is really fun when you’re winning, but super hard when it’s not going your way. So how good are you? Use the checklist below and find out.

    Using the Conversion Rate Checklist

    To find out how much of a pro conversion rate optimizer, check off everything you’ve done and you’ll see your score add up in the counters (hopefully a lot). After you’re finished you can make a to-do list from the remaining items.


    Total Score: 0/25

    Total Score: 0/25

    So what’s your score? It would be great if you’d share it in the comments to show how great a conversion rate optimizer you are. And remember to take the unchecked items and use them as your to-do list.

    — Oli Gardner


    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. But January 2018 is NOT about landing pages. We are doing a blog takeover to explore going from one to many products. We're doing this to increase awareness of our 2 new products (Popups & Sticky Bars), and to take a transparent journey of discovery to become better marketers. By writing 30 posts in 30 days – all about product awareness – I’ll be lifting the lid on Unbounce adoption and churn metrics, and sharing innovative tips and strategies to help us all become better at marketing our products. Read post 1 of 30 in the Product Awareness Month blog takeover Check out the full month's calendar of 30 product awareness posts.
    » More blog posts by Oli Gardner