7 Days to a Better Landing Page – Guaranteed

7 days with 7 grandiose statements in each. Awesome.
7 days with 7 grandiose statements in each. Awesome.

To paraphrase Mary Poppins, “a spoonful of landing page sugar helps the bounce rate go down”.

Over the next 7 days (starting Monday), we’ll be rockin’ an un-boring short course in Landing Page Theory and you’ll be making more money from your internet marketing campaigns – guaranteed. In fact, I’m so confident that this series will improve your conversion rate, that I’ll refund the entire $0 that you aren’t paying for this free course if you’re not entirely satisfied.

What You Talkin’ ’bout Willis?

Here at Unbounce University we get all steamy over the idea of higher conversion rates (true story), and for ‘one week only’ I’ll be donning the leather elbowed sweater to bring you 49 nuggets of wisdom/fact/supposition/superstition/falsehood in our action packed 7 Days to a Better Landing Page series.

Landing Page Class Schedule

Check back every day next week or subscribe to the Unbounce blog RSS feed to enjoy each lesson. Be warned, if you’re late for class I’ll have to discipline you, and that would be both awkward and inappropriate.

MONDAY – The 7 Elements of a Winning Landing Page

In the first post we’ll play doctor (and nurse) as we delve into the anatomy of a landing page. Are your landing pages like the Tin Man or do they have a heart?

TUESDAY – 7 Landing Page Metaphors in the Real World

Field trip time! Tuesday takes us out into the real world to find examples of landing page behavior outside the internet. We’ll learn how to become a better marketer through observation of what’s all around us.

WEDNESDAY – 7 Types of Landing Page

In lesson 3 we explore the different varieties or flavors of landing page that exist out there and how they are being used for different types of campaign.

THURSDAY – 7 Carrots For Lead Gen Landing Page Success

The ability to generate good leads lies in your ability to create something of value that is relevant to your target customers. In this post we’ll discuss the types of giveaway and processes for creating them.

FRIDAY – 7 Guaranteed Ways to Make Your Customers Leave

Quite simply, this is the stuff you don’t want to do.

MONDAY – 7 Benefits of Using Landing Pages

What’s the big deal with “Landing Pages”? Next Monday we’ll explain the rationale behind using a landing page in a marketing campaign and the ways in which it can benefit you with regard to conversion, reporting and getting to know your customers.

TUESDAY – 7 Easy Exercises to Boost Your Landing Page Health

To round out the series I’ll be sharing a 7-step workflow to follow once you have a working landing page.

So there you have it. 7 days is all it’ll take to get you performing better than a blue pill or push-up bra ever could. Stop by and let us know what you think.

You might also want to check out our gallery of landing page templates for reference.

See you Monday.


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Oli Gardner

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About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
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