
To round out the year, I found 52 stats (1 for each week) showing online marketing in 2012. Each is a bite-sized stat with a Tweetable link. Share them easily on Twitter – and don’t be afraid to click, it’ll just open Twitter where you can change the tweet if you want.
Just don’t change the stats! :)
Share away…
My top 5?
People are more likely to survive a plane crash than click a banner ad
For every $92 spent acquiring customers, only $1 is spent converting them
38% of consumers abandoned carts when delivery estimates exceeded 7 days
If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
Stat sources shown below.
Conversion Rate Optimization Stats
If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
Source: SEOgadget64% of Customers have a strong relationship with a single brand because they shared the same values
Source: HelpscoutFor every $92 spent acquiring customers, only $1 is spent converting them
Source: EconsultancyYour CTA and value proposition should smack visitors in the face with obviousness
Source: PardotAsk a question in your CTA’s to encourage clicks
Source: AdChop57% of companies have problems finding the expertise to optimize the copy on their landing pages
Source: MarketingSherpaA study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
Source: EyeViewDigital
A/B Testing Stats
44% of companies use split testing software. It should be 100%
Source: SEOgadgetOnly 77% of marketers who test are testing their headlines
Source: Marketing sherpaEmail Experiment: The best thing to test on your emails is the subject line
Source: KISSmetricsFor 2 years running, A/B testing is the most used method for improving conversion
Source: EconsultancyBe controversial in your tests for more surprising results
Source: AdChop
Ecommerce Stats
Conversion rates are 105% higher for consumers who interact with ratings & reviews
Source: Prestige MarketingOver 50% of ecommerce store visits occur when consumers are logged into Facebook
Source: Prestige Marketing38% of consumers abandoned carts when delivery estimates exceeded 7 days
Source: ComScore67% of carts abandoned according to comScore
Source: ComScore
Social Media Stats
Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
Source: HubspotFacebook posts that include questions tend to get more comments, but fewer shares and likes
Source: HubspotFacebook comments that include ‘why’ and ‘how’ get the least amount of comments
Source: Hubspot43% of companies admit they have no strategy in place for incorporating social media into demand generation
Source: Eloqua36% of customers rely on search engines to find other local businesses; 1% rely on social media
Source: EloquaPinterest is already the 3rd most popular social network, and it’s solely based on images
Source: MDG Advertising25.3% of B2B marketers use LinkedIn to reach high profile influencers
Source: MDG AdvertisingIf you sell products, include the price in the first image of your post & include it in the #pinterest description
Source: Socially SortedSegmentation is easier on Google+ than the other social networks >> better marketing
Source: BlueGlassZappos users are 13x more likely to share a purchase on Pinterest than on Twitter
Source: BloombergPinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
Source:
ComScore
Pay-Per-Click Stats
Sponsored ads on high commercial intent keywords take up 85.2% of above-the-fold pixels
Source: WordstreamGoogle ad CTR on high commercial intent queries are up to 600 times higher than on Facebook
Source: Wordstream
Banner Advertising Stats
People are more likely to survive a plane crash than click a banner ad
Source: Prestige MarketingThe average click through rate from banner advertising is 2.1%
Source: Prestige Marketing
Content Marketing Stats
Interesting content is a top 3 reason people follow brands on social media
Source: ContentPlus70% of consumers prefer getting to know a company via articles rather than ads
Source: ContentPlusArticles with images get 94% more views than those without
Source: MDG Advertising400% more indexable pages are produced by blogging
Source: HubspotIn just over 2 years, infographic search volumes increased over 800%
Source: Neo Mammalian StudiosVisuals are processed 60,000x faster in the brain than text
Source: Neo Mammalian StudiosPublishers who use infographics grow in traffic an average of 12% more than those that don’t
Source: Neo Mammalian StudiosThe amount of money spent on company blogs and social media had doubled in the last year
Source: Pamorama
Email Marketing Stats
Email Experiment: Try testing ‘rich-text’ vs ‘plain-text’ for higher conversions.
Source: KISSmetrics18% of U.S. online consumers say they never open email from companies
Source: Litmusg54% of people said they unsubscribed because emails came too frequently
Source: Litmusg64% of decision-makers read their email via mobile devices
Source: TopRankBlogConsumers who receive email marketing spend 83% more when shopping
Source: iContactAverage return on email marketing investment: $44.25 for every dollar spent
Source: iContact
Lead Gen Stats
57.4% of B2B businesses say SEO has the biggest impact on lead gen goals
Source: MDG Advertising79% of marketing leads never convert into sales
Source: Unbounce85% of people would rather provide an email for an ebook vs. paying with a tweet
Source: UnbounceCompanies that use Twitter get 2x the number of leads per month
Source: Inside ViewCompanies who have an active blog report that they get 67% more leads
Source: Inside ViewOnly about 30% of webinar registrants bother showing up
Source: UnbounceInbound marketing costs 62% less per lead than outbound marketing
Source: Pamorama