Paid advertising (PPC)

Get the most bang for your PPC bucks. Discover how to build must-click ads, optimize your spend, and drive traffic that converts—without breaking the bank.

Pay per click

The definitive Google Ads audit guide (with an interactive checklist)

March 15, 2024 . 22 minute read

Launch a paid ad campaign

Pay per click
Google Ads basics: A guide to setting up your first Google Ads campaign

May 12, 2020 . 11 minute read

Pay per click
How to write effective Google Ads copy for PPC (with best practices and examples)

March 13, 2024 . 18 minute read

Pay per click
PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

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Build landing pages for PPC

Pay per click
What is a PPC landing page? (With 7 real examples for Google Ads)

January 14, 2024 . 12 minute read

Pay per click
How to optimize your landing page for better PPC

September 16, 2021 . 23 minute read

Pay per click
How landing pages impact quality score on every ad platform

August 4, 2020 . 12 minute read

Pay per click
8 dynamic landing page examples and best practices

May 10, 2024 . 11 minute read

Pay per click
PPC for SaaS: How to build a winning paid marketing strategy and accelerate growth

May 13, 2024 . 20 minute read

… Can AI do it all for you?

Podcast

Unprompted: Can you build a marketing campaign using only AI?

June 6, 2023 . 33 minute listen

PPC campaigns that worked

Marketer story
How Thinkific’s using 700+ landing pages to double their saas growth this year

February 4, 2020 . 9 minute read

Marketer story
See how dynamic text on a landing page helped increase conversions by 31.4%

April 3, 2018 . 5 minute read

Marketer story
How hyper-targeted marketing helped Zola take over the wedding industry

October 1, 2019 . 16 minute read

All posts about pay-per-click marketing

114 Results

Expand Your YouTube Ads’ Reach With Custom Intent Audiences

January 17, 2019 . 6 minute read

Quick Ways to Make Your Google Ads Stand Out from the Competition

December 13, 2018 . 9 minute read

Strategies to Scale Your Local PPC Campaigns Without Killing Your ROI

October 04, 2018 . 9 minute read

Data-Driven Ways to Choose Effective CTAs for Your Display Ads

July 27, 2018 . 6 minute read

Google Marketing Live: An Advertiser’s Take on the Highlights

July 11, 2018 . 9 minute read

AdWords Competitor Targeting: What You Need to Know Before Starting

March 29, 2018 . 10 minute read

Hanapin’s PPC Experts Share How to Boost Your AdWords Quality Score with Landing Pages

March 08, 2018 . 7 minute read

Get a Glimpse into the Future of PPC From Microsoft’s Senior Manager of Global Engagement

February 15, 2018 . 8 minute read

3 Ways You Could be Unknowingly Wasting Ad Budget

February 12, 2018 . 8 minute read

Sharp Suits & Scrappy Marketing: How Indochino Crafted a Tailor-made Digital Strategy with Unbounce

February 08, 2018 . 5 minute read

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Social media
Email marketing
Conversion optimization
Landing pages

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