
5 Surprising A/B Test Results from Ridiculously Successful Entrepreneurs
Many of us stick to the basics when running an A/B test — we may test our button copy or an explainer video — but there's a lot of insight to gain from thinking outside the box. In this post, successful entrepreneurs like Hiten Shah, Neil Patel and Joanna Wiebe demonstrate that you can achieve big conversion lifts by testing unusual things.