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  • Why Google+ is Good For Business – and the Stats to Prove it [Infographic]

    Get ready for some proof that Google+ is important for your business.

    It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business.

    Don’t forget the tweetable facts taken from the infographic at the end of the post.

    But I don’t want a 3rd sock!

    Add Google+ as your third business marketing sock.

    That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook. Things have changed now and Google+ is emerging as a great location for businesses to interact with their followers.

    “On Air” video hangouts are great for broadcasting and chatting with people en masse – you can use them to train existing customers on using your product or just have an open Q&A session. This can make your customers feel really included in the progression of your product if you do it right.

    And if you happen to be a Red Hot Chili Peppers fan (and a guy), you’ll know what to do with that third sock.

    The stats don’t lie

    To add a second musical reference, as Shakira said – “Hips Don’t Lie” – well, neither do the stats in the infographic below. But there are a lot of them so I’ll do a quick highlight run-through of the best of the bunch. You can tweet them out and look super smart at the end of the post.

    Google+ For Business – Summarized

    • 90 million users: And this is only going to grow (fast) because Google is making a Google+ account mandatory for all Gmail users.
    • Indexed by Google: Naturally your Google+ business page will get indexed super fast – this will help more people find your business.
    • Frequency: 60% of Google+ users log in every single day compared to 50% for Twitter.
    • Curation: The way Google+ is set up makes it much like a magazine, so you should use it to curate useful content to draw people back.
    • How to spend your time: Find info your circles (nicely segmented) would enjoy and share it with them. Post several times a day to reach your global audience.
    • Retention: As I mentioned above – host hangout events that your customers can attend, which will increase their loyalty to your brand and make them ambassadors for your product/service.
    • +1: When people +1 your content there’s a good chance it will rank higher in the search results.
    • Segment: Use circles to segment and target your customers with relevant information and dialogue.

    So, with the highlights out of the way, check out the full – and very informative infographic below.



    Infographic by Blue Glass

    Tweetable Facts

    • 60% of Google+ users log in every single day compared to 50% for Twitter
      » tweet this «
    • [Infographic] Search results are impacted by who you are friends with on Google+
      » tweet this «
    • [Infographic] There are 90 million people on Google+ and it’s growing fast as all gmail users get an a/c
      » tweet this «
    • Segmentation is easier on Google+ than the other social networks >> better marketing
      » tweet this «

    — Oli Gardner

    About Oli Gardner
    Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli can be found at marketing conferences worldwide – travelling with his fiancée and fellow marketer Nicole Mintiens – on his mission to rid the world of marketing mediocrity by using data-informed copywriting, Conversion-Centered Design, interaction, and psychology to create a more delightful experience for marketers and customers alike. You should follow Oli on Twitter
    » More blog posts by Oli Gardner
    • Fab

      How much Google paied for this infographic ?

    • Amy

      That first statistic, about how Google+ has 90 million members, is deceptive — as you say in the same bullet point, it’s now required for anyone who creates a gmail account to also create a G+ account.

      It’s not about how many people have ACCOUNTS; it’s about how many are ACTIVE on those accounts.

      • Oli Gardner

        I agree. Didn’t make the graphic or stats – but I enjoy discussing them.

    • I find this a bit hard to believe: “60% of Google+ users log in every single day compared to 50% for Twitter.” Both seem high. Does it count as signing in to Google+ when I check my Gmail email?

      • Oli Gardner

        Agreed, everyone seems to find that stat weird and I thin you’re right that it’s just people logging into Gmail. Google+ is still very much useful but adoption will be the deciding factor.

        Twitter # seems fair to me tho.

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    • Traci Scottsdale

      I think it’s quite telling that people are resistant to changing over to G+. I’ve said it a few times, the biggest thing for me (as far as business) is the Hangouts, it makes collaboration so much better.

      http://blog.cartondonofriopartners.com/google/

    • Having read this I thought it was extremely enlightening. I appreciate you
      finding the time and energy to put this informative article together.
      I once again find myself spending way too much time both reading and
      posting comments. But so what, it was still worthwhile!
      This blog entry – Why Google+ is Good For Business Is definitely interesting bookmarked blog
      post added to my facebook page :)))