The Complete Guide to Successful Landing Pages [Infographic]

Myth: Landing pages are simple. Reality: There’s much more to a successful landing page, study this infographic to learn a few of the reasons why. A successful landing page involves understanding your target audience, matching your upstream ads, and optimizing the page to get the most conversion lift possible.

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.

An Infographic is Worth a Thousand Stats [Infographic]

In this post we’ll look at the power that imagery has to affect people – specifically with regard to the surge in the use of infographics. Personally I think it comes down to three things: Data visualization, free blog content and a free data source of data.

The 6-Step Inbound Marketing Process [Infographic]

This infographic breaks Inbound Marketing down into 6 sections, to make your marketing work the way it SHOULD. It’s authentic, based on content and real value, and makes believers out of your customers.

[How To] Boost Sales by Preparing Seasonal Campaigns in Advance

Because Halloween and the Boogie Man are right around the corner (scared yet?), here are 9 B2C tactics to prepare you for your next holiday marketing campaign

Why I Used to Hate Landing Pages…

Why landing pages are a good thing and why conversion centered design doesn’t have to be in opposition to user centered design. A lesson learned from working with UX, design and business.

27 A/B Testing & Optimization Posts You Shouldn’t Miss

I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.

Why Do Infographics Make Great Marketing Tools? [Infographic]

Today we’ll dig into the stats and science (including how the human brain and our eyes perceive imagery) behind why infographics are so effective as a marketing tool.

Don’t Panic – Email Marketing is Alive and Well [Infographic]

Email marketing isn’t going anywhere, well, except to a landing page. Yup, every CTA in your email needs to go to a targeted landing page specifically matching the link or ad people have clicked on.

The Perfect Landing Page Recipe

All great food starts with a recipe. The same goes for your landing pages. In essence it’s all about planning. So what are the ingredients that make a tasty conversion experience?

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