What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.
In this post we’ll look at the power that imagery has to affect people – specifically with regard to the surge in the use of infographics. Personally I think it comes down to three things: Data visualization, free blog content and a free data source of data.
This infographic breaks Inbound Marketing down into 6 sections, to make your marketing work the way it SHOULD. It’s authentic, based on content and real value, and makes believers out of your customers.
Because Halloween and the Boogie Man are right around the corner (scared yet?), here are 9 B2C tactics to prepare you for your next holiday marketing campaign
Why landing pages are a good thing and why conversion centered design doesn’t have to be in opposition to user centered design. A lesson learned from working with UX, design and business.
I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.
Today we’ll dig into the stats and science (including how the human brain and our eyes perceive imagery) behind why infographics are so effective as a marketing tool.
Email marketing isn’t going anywhere, well, except to a landing page. Yup, every CTA in your email needs to go to a targeted landing page specifically matching the link or ad people have clicked on.
All great food starts with a recipe. The same goes for your landing pages. In essence it’s all about planning. So what are the ingredients that make a tasty conversion experience?
Pay-Per-Click advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing pages.