30 Holiday Marketing Posts You Shouldn’t Miss

We’re making a list, checking it twice… And in the spirit of giving, wrapped up 30 posts to make you an expert in holiday marketing. But don’t delay, read them quickly and get your campaigns ready.

The Conversion Rate Optimization Report – 2012 Stats [Infographic]

For every $92 spent acquiring customers, only $1 is spent converting them. Clearly something is wrong with this picture! Find out what and how to improve it in this infographic from EConsultancy.

The Complete Guide to Successful Landing Pages [Infographic]

Myth: Landing pages are simple. Reality: There’s much more to a successful landing page, study this infographic to learn a few of the reasons why. A successful landing page involves understanding your target audience, matching your upstream ads, and optimizing the page to get the most conversion lift possible.

26 Fresh Pay-Per-Click Posts You Shouldn’t Miss

What’s the biggest reason that using AdWords creates a massive rate of failure? Marketers not understanding they should have targeted landing pages. This is especially important for those just starting, so we’ve added a whole section on running your campaigns on a small budget.

An Infographic is Worth a Thousand Stats [Infographic]

In this post we’ll look at the power that imagery has to affect people – specifically with regard to the surge in the use of infographics. Personally I think it comes down to three things: Data visualization, free blog content and a free data source of data.

The 6-Step Inbound Marketing Process [Infographic]

This infographic breaks Inbound Marketing down into 6 sections, to make your marketing work the way it SHOULD. It’s authentic, based on content and real value, and makes believers out of your customers.

[How To] Boost Sales by Preparing Seasonal Campaigns in Advance

Because Halloween and the Boogie Man are right around the corner (scared yet?), here are 9 B2C tactics to prepare you for your next holiday marketing campaign

Why I Used to Hate Landing Pages…

Why landing pages are a good thing and why conversion centered design doesn’t have to be in opposition to user centered design. A lesson learned from working with UX, design and business.

27 A/B Testing & Optimization Posts You Shouldn’t Miss

I believe you can learn at least one new idea to inspire you for what to test from any good blog post. Here’s a bunch. Whether you know nothing about testing or you’re a seasoned pro, there’s something here for you.

Why Do Infographics Make Great Marketing Tools? [Infographic]

Today we’ll dig into the stats and science (including how the human brain and our eyes perceive imagery) behind why infographics are so effective as a marketing tool.

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