20-Questions: The Conversion Optimization Trivia Quiz [Interactive]

conversion rate optimization trivia quiz challenge accepted
(Image source)

In honor of National Trivia Day (who knew?), it’s time to crack your knuckles, put on your thinking cap, and get ready for the most fun you can have as a marketer. We’ve put together 20 multiple-choice conversion brain teasers, each worth 5 points.

At the end you’ll have a score out of 100 that you can brag about in the comments, or hang your head in shame and go directly to our blog to learn what you should already know.

Remember to choose what you think is the best answer to each question. How hard can it be?

Question 1

What is the most used testing method for improving conversions?

Question 2

When you optimize, you should optimize for:

Question 3

When does conversion rate optimization give diminishing returns?

Question 4

What percentage of companies use split testing software?

Question 5

What is the MOST important thing to test?

Question 6

For every $92 spent acquiring customers, How much money is spent converting them?

Question 7

What is the average amount earned per click on a banner advertisement?

Question 8

48% of people clicked an ad because it showed a product they were already interested in.

Question 9

What does HiPPO stand for?

Question 10

When did A/B Testing originate?

Question 11

In 2011 alone, Google ran roughly ______ A/B tests.

Question 12

A page with video is _____ time more likely to appear in Google search results.

Question 13

With your PPC adwords campaign, you should send your traffic to:

Question 14

More than ____% of companies say they don’t have a landing page testing strategy.

Question 15

What is the purpose of a transactional landing page?

Question 16

What does ‘Bounce Rate’ mean?

Question 17

What is A/B testing?

Question 18

CTA stands for:

Question 19

What is an evergreen landing page?

Question 20

What is the difference between a Squeeze Page and a Landing Page?

So how did you do?

Check your score against this chart to see how your rating best defines you as a marketer. Oh, and don’t forget to add it to the comments…

Your ScoreWhat it says about you
0-25Erm, I think you might be in the wrong profession. Maybe you could be a used car salesman instead?
30-50You are on the right path, young Jedi, but you should pay a bit more attention in class. I’d recommend you start with the posts listed below to bump up your skill levels.
55-75Pretty darn decent! Well, that’s the cup-half-full version anyway. The bad part is that if you’re on the lower end of the scale here, you’re only really half a marketer. Just keep your score away from your boss.
80-100You’re not having my job okay! Stay where you are and be brilliant for someone else. Wait, want a job at Unbounce?

Some posts worth reading to make you a better marketer

Brag about your score on Twitter

Tell all your Twitter followers how smart you are. And don’t worry, you can change the tweet text and input your score before it goes out.

  • I scored ___/100 on the @Unbounce Interactive Conversion Trivia Quiz!
    » Tweet This «

— Oli Gardner

About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Angie Schottmuller (@aschottmuller)

    Fun quiz! I love the multi-armed bandit answer. There should be a thumbnail image for that! =P

    Regarding question #2, I think optimizing for conversion is actually the best response. To me, conversion optimization is optimizing the # of users that complete a presented action, which may or may not be revenue related. In addition to the obvious e-commerce scenario, it may be trying to optimize RSVPs for an event, the # of product reviews posted, the # of downloads, the # of times an article is shared, and so on. Marketers should optimize to achieve a goal – grow revenue, reduce costs, and/or improve satisfaction. B2Bs, non-profits, and even bloggers can be conversion optimizers. =) Thoughts?

  2. Angie Schottmuller (@aschottmuller)

    What do you think about adding “tweet this” links after each answered question with the actual stat? =D

  3. Nathan Peters

    You guys have some great content on your site.

    I would like to ask your permission to publish your RSS feed on http://www.nichespot.net in the Internet Marketing niche. Nichespot provides dofollow backlinks and rel=canonical protection from the duplicate content penalty. It also has a voting system where the most popular posts remain visible at all times.

    Let me know what you think.

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  6. Lauren Waters

    Really great interactive content! Great way to put your knowledge to the test or to check out how much information your interns are absorbing!

  7. 20-Questions: The Conversion Optimization Trivia Quiz [Interactive] | Unbounce | digitalnews2000

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