Conversion Rate Optimization

Using Analytics to Measure Your Landing Page Performance

Even marketing rockstars sing the praises of Google Analytics, a free program that makes it possible to track various features of website performance. Read on for tips on how to use Google Analytics for analyzing landing page performance.

The Marketing Optimization Manifesto [Typographic Essay]

Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.

Your Call to Action is Lame! Here are 10 Ways to Make it Convert Better [Examples]

In this post we’ll dissect, congratulate and insult a bunch of CTA’s – because let’s face it most of them *really* do suck… But with a little MacGyver Duct tape everything will be alright…

How to Improve Conversions by Increasing Page Speed [Tips & Tools]

It only takes a few seconds for your site to make an impression. If it hasn’t loaded in that time, then they’re gone, baby, gone. Since you already know that a fast website increases conversions, then it’s obvious that a slow site does just the opposite.

The Top 10 User Feedback Tools for Improving Conversion

It’s easy to be biased of your own website or marketing campaigns. It’s like supporting your tone deaf kid on American Idol. You love them so much, that you hear harmonies that no one else hears. User feedback tools to the rescue.

[Case Study] Slow Shopping Cart Pages Are Killing Conversions. An Optimized Page Got a 66% Conversion Lift!

You’ve just invested a gazillion dollars in getting your site ready for the holidays, but 1 out of 5 of your customers will abandon their shopping cart if your pages are too slow. Read on to learn how to fix it…

5 Ways to Improve Conversion Rates on Your Holiday Ecommerce Pages

Holiday season is fast approaching and to give your marketing a kick in the pants, we’ve come up with 5 simple ways you can boost your ecommerce conversions in the run up to the busiest time of the year.

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100%

Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.

50+ Awesome Posts on Conversions

Are you ready to learn more about conversions, but not sure where to begin? We have you covered in this post – catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011.

Why Micro-Conversions are Just Like Dating [Video]

To be classified as a successful conversion, your visitor needs to have walked the complete tightrope that is your “conversion funnel”. And along the way there are typically several smaller steps that must be completed (these are your micro-conversions). Oh, and dating is the same…

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