People in your own company can tell you what customers want to know about your product and your services. You may be surprised with their answers, but always remember: how you see your product/service may be different to how your market sees them.
A website that gets bad conversion rates is usually the web designer’s fault. At least, that’s what many marketing experts will have you believe. Well I’m here to tell you how to get that spiffy website design you’ve always been wanting AND get great conversion rates at the same time!
From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.
Olark Live chat lets you to engage customers at the point of conversion (or confusion). To explain a little about how and why you should add a live chat widget to your Unbounce page, we had a chat with our new friends over at Olark. Add it to your Unbounce landing page for higher conversions.
Unbounce is running a guest blogging contest – The 2011 ConversionFest Blogging Challenge. If you’re a marketer and think you have the writing chops to compete with the best, then this is the place to show off your mad skills. 3 lucky bloggers will be walking away with a shiny new iPad 2 and a bundle of prizes from our contest sponsors.
Whether or not you know how to optimize the customer-meets-business interaction, the simple truth is that conversion – and the optimization of your conversion rate – is the most fundamental element of a successful online business. (Disagree? Jump to the comments and let’s discuss).
Most of the efforts around your online presence are aimed at either increasing your traffic OR improving your conversion rate. The beauty of improving website load times is that it actually does both! You increase visitor numbers AND you improve the Conversion rate.
To see an example of infinite scrolling, visit the Google Images site and do a search. Instead of having to click the next arrow when you get to the bottom of a page of results, the images just keep scrolling, and scrolling, and scrolling. Infinite scrolling doesn’t confuse visitors by forcing them to jump around between different pages.
Understanding micro conversions is part of the process of understanding why the vast majority of your customers walk away from your site without doing anything. While you may be focused on trying to increase your 2% conversion rate, there is a more holistic view you can take on conversion that will help Improve your website and business.