Testing, insight, art, science, creativity. They are all part of the process of marketing optimization. Sometimes all you need are a few words to remind you that “every page can be better”. Read it, be inspired, share and start testing.
In this post we’ll dissect, congratulate and insult a bunch of CTA’s – because let’s face it most of them *really* do suck… But with a little MacGyver Duct tape everything will be alright…
It only takes a few seconds for your site to make an impression. If it hasn’t loaded in that time, then they’re gone, baby, gone. Since you already know that a fast website increases conversions, then it’s obvious that a slow site does just the opposite.
It’s easy to be biased of your own website or marketing campaigns. It’s like supporting your tone deaf kid on American Idol. You love them so much, that you hear harmonies that no one else hears. User feedback tools to the rescue.
You’ve just invested a gazillion dollars in getting your site ready for the holidays, but 1 out of 5 of your customers will abandon their shopping cart if your pages are too slow. Read on to learn how to fix it…
Holiday season is fast approaching and to give your marketing a kick in the pants, we’ve come up with 5 simple ways you can boost your ecommerce conversions in the run up to the busiest time of the year.
Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.
Are you ready to learn more about conversions, but not sure where to begin? We have you covered in this post – catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011.
To be classified as a successful conversion, your visitor needs to have walked the complete tightrope that is your “conversion funnel”. And along the way there are typically several smaller steps that must be completed (these are your micro-conversions). Oh, and dating is the same…
Observing how companies in the brick-and-mortar world attract your attention can teach you plenty about how marketing works, so keep your eyes open next time you go for a stroll and consider that flashing neon sign as a lesson rather than a giant pink pain in the a**