Unbounce is running a guest blogging contest – The 2011 ConversionFest Blogging Challenge. If you’re a marketer and think you have the writing chops to compete with the best, then this is the place to show off your mad skills. 3 lucky bloggers will be walking away with a shiny new iPad 2 and a bundle of prizes from our contest sponsors.
Whether or not you know how to optimize the customer-meets-business interaction, the simple truth is that conversion – and the optimization of your conversion rate – is the most fundamental element of a successful online business. (Disagree? Jump to the comments and let’s discuss).
Most of the efforts around your online presence are aimed at either increasing your traffic OR improving your conversion rate. The beauty of improving website load times is that it actually does both! You increase visitor numbers AND you improve the Conversion rate.
To see an example of infinite scrolling, visit the Google Images site and do a search. Instead of having to click the next arrow when you get to the bottom of a page of results, the images just keep scrolling, and scrolling, and scrolling. Infinite scrolling doesn’t confuse visitors by forcing them to jump around between different pages.
Understanding micro conversions is part of the process of understanding why the vast majority of your customers walk away from your site without doing anything. While you may be focused on trying to increase your 2% conversion rate, there is a more holistic view you can take on conversion that will help Improve your website and business.
P is for Putton!!!!!! Right? Ok, It’s a silly joke, I know. I’ll be sued by the buttons’ union. Nevertheless, these three workhorses of a product page seem to reappear at the core of every e-commerce optimization project I get involved in. Here’s how an effective design of the three Ps will boost your conversion rate.
This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Chase Sagum, Director of SEO at 1on1.com. He currently spends a majority of his free time blogging on his blog ChaseSagum.com where he covers a variety of OrganicContinue Reading
This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Garry Lee, Director of Analytics at RedEye.com. Conversion rate optimization (#cro) is a popular phrase – just look at the number of people mentioning it on twitter inContinue Reading
This is a guest post. The author’s opinions are entirely his or her own and may not always reflect the views of Unbounce. Today’s post is from Andrew Miller, a Search Engine Marketing Consultant in Richmond, VA and blogger at CallTrackingBlog.com. Tracking online conversions is easy, right? Tag a few links, define some funnels andContinue Reading