Conversion Rate Optimization

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100%

Adding video to your landing pages can give you a huge boost in conversion rate if you do it right. This case study from VidYard shows how they got a 100% conversion lift by adding a video to their Unbounce landing page.

50+ Awesome Posts on Conversions

Are you ready to learn more about conversions, but not sure where to begin? We have you covered in this post – catch up on the latest and greatest information in this list of over 50 awesome posts on conversions from 2011.

Why Micro-Conversions are Just Like Dating [Video]

To be classified as a successful conversion, your visitor needs to have walked the complete tightrope that is your “conversion funnel”. And along the way there are typically several smaller steps that must be completed (these are your micro-conversions). Oh, and dating is the same…

When CTA’s Attack! – 10 Real World Call To Action Examples

Observing how companies in the brick-and-mortar world attract your attention can teach you plenty about how marketing works, so keep your eyes open next time you go for a stroll and consider that flashing neon sign as a lesson rather than a giant pink pain in the a**

How Messaging and Design Affect Conversion Rates [Infographic]

An infographic with conversion results, case studies and examples. This post is a reminder of the importance of using a process for conversion rate optimization – use the examples to inspire your next A/B test…

Conversion Fest
Contest Entry

3 Invaluable CRO Resources You May Be Missing – No Fancy Tools Required

People in your own company can tell you what customers want to know about your product and your services. You may be surprised with their answers, but always remember: how you see your product/service may be different to how your market sees them.

Conversion Fest
Contest Entry

[HOW TO] Have a Gorgeous Website Design AND Great Conversion Rates at the Same Time

A website that gets bad conversion rates is usually the web designer’s fault. At least, that’s what many marketing experts will have you believe. Well I’m here to tell you how to get that spiffy website design you’ve always been wanting AND get great conversion rates at the same time!

Conversion Fest
Contest Entry

10 Ways to Use QR Codes for Better Conversion Rates

From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and Microsoft Tag can improve conversion rates and help achieve your business goals.

Use Live Chat for Customer Engagement & Higher Conversions [Meet Olark]

Olark Live chat lets you to engage customers at the point of conversion (or confusion). To explain a little about how and why you should add a live chat widget to your Unbounce page, we had a chat with our new friends over at Olark. Add it to your Unbounce landing page for higher conversions.

[CONTEST] Write a Guest Post for Unbounce & Win an iPad 2

Unbounce is running a guest blogging contest – The 2011 ConversionFest Blogging Challenge. If you’re a marketer and think you have the writing chops to compete with the best, then this is the place to show off your mad skills. 3 lucky bloggers will be walking away with a shiny new iPad 2 and a bundle of prizes from our contest sponsors.

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