Build, Publish & A/B Test Landing Pages Without IT
You'd be happy too if you were a yellow cartoon ball with a smile to rival Julia Roberts. (Images from Ladybird Books)
Landing pages, conversion rate optimization, bounce rate, blah, blah, blah, blah, yada yada yada.
As important as all of those terms and concepts are, sometimes you need to step back a bit and look at things in a more playful manner.
I find metaphor can greatly aid the process of communication – although as you’ll infer from the title of this post – my examples can at times be a bit of a stretch. Hopefully, this bunch are clear enough to mean something.
And so, with no further posturing or technical jargon, I present to you – The MR. MEN Guide to Landing Pages, Conversion and Absurd Metaphor.
Think you’re a rockstar marketer? Let’s find out. Scan the list below and add up your total, multiply it by 2 and add a % at the end – that’s your rockstar score.
Everything that’s left is your marketing bucket list.
In no particular order (how lazy of me) …
Have you ever daydreamed about hopping into a souped up DeLorean to travel back in time? Of course you have, and not because you miss your old ripped jeans and Robbie Williams CD collection. No, you really want to go back so you can test out some of those weird decisions you made at crucial life decision points – whether or not to kiss Janie Hutchison at prom, deciding to sell your 1/3rd stake in Apple Computers for $2,300, how many kids to have…
Imagine if life had A/B testing. Imagine facing a tough choice between two paths and being able to do both! It would be a breeze to figure out which one leads to cool adventures and money and sex with Natalie Portman, and which to a NyQuil habit and a job selling generic Viagara over the internet.
Quick post to show an infographic from Wix.com about developers vs. designers. Pretty funny, and bang on with the stereotypes.
Designers, shouldn’t you be getting paid the same as developers? Come on, vent!
Have a go at the other guys in the comments.
What do you want for Christmas? (Photo Credit: ICanHasCheezburger.com)
For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face.
Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier).
Proof that natural selection has its way of helping out even when it comes to love.
Nerds in general are genetically programmed to be genius at some things while not so good at others.
Let’s take flirting as an example: such an arbitrarily random and irrational social behavior – based solely on an instinctive interpretation of body language – is likely to send the geekier amongst us into a mental state somewhat akin to a panic attack or the classic “deer in headlights” syndrome.
Translation: they’re not very good at it.
Learning by example. How not to market your product or service.
I’m going to kick off this week with a look at the world of bad marketing. A few weeks ago I posted an article called Marketing FAIL – 7 Newbie Landing Page Mistakes. Today’s post points the finger at some of the people who clearly didn’t heed those little pearls of marketing wisdom, courtesy of the Fail Blog, one of the funniest sites around.
An adage probably as old as marketing itself. With the viral nature of today’s web, doing something so totally wrong that it’s funny could be construed as a backhanded marketing strategy in itself.
Here is our list of 13 of the bestest marketing blunders.
Logo's wait in line to be made bigger by Chuck Norris
Ok, for some light relief on a Friday, we’re rehashing the classic Chuck Norris Facts to see what would happen if Chuck Norris decided to become a marketing expert and critique your favorite landing page.
Advance warning, this won’t be pretty, but with a bit of luck it should make you laugh.
Here are the top 9 reasons why Mr. Norris should never be allowed near a whiteboard:
Download our free white papers and reports for some bedtime conversion optimization reading.
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Using Twitter to enhance, promote and measure your landing page campaigns.
A collection of articles about landing page fundamentals.
