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Eliminate Jargon on Your Landing Pages With Our Free Chrome Extension

What would you think if you wound up on this landing page?

jargon-filled-landing-page copy

Check out some of the terms being used:

“The Next Generation of Awesome”
“Bleeding edge solution”
“Age of disruption”
“World class features”

Might your BS detector start going off?

These words are superlatives — meaningless filler. The language is flowery (and not in a good way).

And while this is an extreme example, jargonistic, superlative-laden landing pages are everywhere.

They lack specificity and don’t drive home any message. They aren’t persuasive and their unique value proposition is a blur. They make people feel lost  — like they just crawled out of a fallout shelter for the first time in 35 years.

brendan-fraser-lost
Wait, where am I?

The worst part? You could have meaningless drivel on your landing page and not even know it.

No sweat. We created a Chrome extension that can help (props to Henneke Duistermaat who inspired this whole idea with her post 17 Words to Stop Using on Your Landing Pages).

Here’s how it works:

  1. Download and install Unbounce’s Dejargonator Chrome Extension
  2. Run it on any landing page or website — offending phrases will be highlighted in red. (You can test it on this extra sleazy page here.)
  3. Hover over the red text and see what’s wrong:
  4. dejargonator-screenshot-2

  5. Finally, update your page to be
    • Less sleazy and superlative-y
    • More specific (and thereby more persuasive)

Simple enough? Download the plugin below.

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
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Comments:

  1. Clement

    Hilarious!

    I can’t express how brilliant your extension is.

    How about “The Bleeding Edge of Disruptive Awesome”?

    Actually, I can’t stand marketing jargon and cliches.

    Great job.

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  2. Uliana from WPmatic

    Finally! That is a fantastic (and much needed) idea.
    How many times I’d land on a page, scroll through it several times, trying to understand what in the world is being offered here… And left confused.
    Why? Why won’t you just say – our product/service does exactly this and this, and please forget the words like “synergy” and so on. Sometimes it feels like the content was written by someone who does not know the product or service, and just writes bad fantasy books…

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  3. JayDub

    What an excellent idea and extension! Great job!

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    Reply
  4. David

    hmmm, doesn’t work for me either. is it optimized only for english written sites or? I’m from Croatia, btw.

    (0)
    Reply
  5. Riya

    thanks for Sharing

    (0)
    Reply
  6. Alex

    Rubbish, it doesn’t work

    (0)
    Reply
  7. Sebastian

    This is very, very cool. Cannot wait to try it!

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    Reply
  8. Freelancing Technology Tips

    Just an awesome extension. Thanks for creating and sharing this. I have tried it and it’s awesome.

    (0)
    Reply
  9. James

    I haven’t tried the extension yet, but I am pretty sure that it would be awesome and would make working with the landing pages much more simple.

    (0)
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  10. Julia

    Ingenious. Everybody needs to install this!

    (0)
    Reply
  11. Julia

    What ever

    (0)
    Reply
  12. Pitar

    Thanks for sharing very useful thing. It will help me.

    (0)
    Reply
  13. John Payne

    Thanks for a VERY useful tool.Can’t wait to use it on double glazing sites. I’ll reinstall chrome just to try it!

    (-1)
    Reply
Comments