Case Study: How I Created a Viral Ebook Landing Page – Using ThemeForest, PayWithATweet, Qualaroo and Unbounce

By | Google+ , September 27th, 2011 in Social Media | 73 comments

Want to plug great online tools together to create higher conversions? Me too.

Today I’ll show you how I created and optimized a professionally designed, socially viral landing page for an eBook, and how you can do the same in just a few hours, without writing any code.

The goal of my page was to spread the word about a new PDF eBook based on a blog post I’d written over at SEOmoz (“The Noob Guide to Online Marketing“), and to build a page using self-sustaining viral features that leverage the network effects of social media marketing. (Insert dream of perpetual motion here).

Plus, I’ll share some surprising results and stats I learned about the “fear of public tweeting”…


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Introducing the Tools

I used three online services and one page design marketplace to bring my vision together as quickly as possible, each of the tools is either free or has a free plan to let you try out your concept with the minimum of fuss. The only cash outlay came from buying the page design – for about the price of two cups of coffee.

Here’s what I used and why:

  1. ThemeForest: For my landing page design shopping experience I headed to ThemeForest to check out their new landing page section.
  2. Unbounce: I used Unbounce (obviously) to construct the landing page in a code free WYSIWYG editor.
  3. PayWithATweet: This great new free service is what adds the viral secret sauce to your page.
  4. Qualaroo: Once the page was ready, I used this to gather customer feedback on the page. There were some surprising results and lessons learned.

Step 1: Shopping for an eBook-Style Page Design at ThemeForest

As is often the case, I was feeling too lazy to design a new page from scratch (I’m a slow designer at the best of times), so I started with a little retail therapy over at ThemeForest, where they’ve started putting together a great section of marketing focused landing pages (86 at last count) ranging in price from $2-$10.

The Premiere Landing Page template from ThemeForest

Each template comes packaged with Photoshop PSD files and they usually have a variety of color palettes to choose from.

My goal was to find a page template with a nice big hero shot of a book cover to showcase the eBook I wanted to give away.

The Premiere Landing Page theme had exactly what I was looking for and at $8 was a no-brainer.

Step 2: Building the Page in Unbounce

The ThemeForest files typically include images already cut up for you (great for people without Photoshop experience), but I sometimes cut them up myself in case I want to make any customizations to the design. The screenshots below show some of the steps I took to re-construct the design in Unbounce.

First, I started with the blank page template and added a “page section” for the primary content area and uploaded a background image as shown below:

I made the page section tall enough to contain the background image and set the background to stretch to the page edges.

Next, I added our logo and tagline, along with the primary headline and description. For creating text, you can either use the built-in text editor (makes it easier to change for testing or updates), but in this case I wanted to maintain the font used in the design (which wasn’t a web font), so I chose to upload a graphic of the text that I’d saved from the Photoshop file.

All page elements can be freely moved around the page to position them wherever you need.

Some templates (such as this one) show the hero shot of the product at an angle which makes it harder to replace with your own image. Luckily, the designer of this page had included very precise instructions for how to recreate the angled view in Photoshop. I created the cover according to the sizes specified in the help docs and after ‘skewing’ it for perspective, I uploaded the angled image to Unbounce and dragged it into position.

Here you can see that I have the image selected. After moving it close to the right spot, I nudged with the arrow keys for an exact placement on the product box.

For the bottom half of the page, I added another series of images containing the bullet points and section titles. I also used some 1px thin box elements to create the gray separation lines.

Adding a video

To provide some context for who wrote the eBook, I wanted to put a short showcase video onto the page. I started by adding a colored box to act as a border for the video, then added the “Custom HTML” widget inside the box (the “Custom HTML” widget is the gray box shown). The screenshot below shows how I pasted in the embed code that I grabbed from our video hosting provider Vzaar.

You can also paste in the embed code from YouTube, Vimeo or any other video site.

Adding a lead gen form

I wanted to add a simple form in the footer to capture email addresses in exchange for a special Unbounce promo. I usually stay away from having more than one call to action, but wanted to experiment to see if people would be interested. The screenshow shows the form builder (with only one field in this case). I made the field label invisible so that I could include my own custom text “Email” label beside the form.

The form builder lets you easily add a lead capture form to your page. You can then pass the data through to a list at an email provider like MailChimp or AWeber and receive automated notification email updates whenever a new lead is captured.

Step 3: Add the PayWithATweet Button

If you’re paying attention, you’ll notice that I haven’t added the primary call to action (CTA) yet. That’s because I’m saving the awesomeness for this step. PayWithATweet is a social payment system from Innovation Thunder that allows you to require that your visitors tweet a message about your product (my eBook in this case) which also includes a link back to your landing page – completing the circle and inviting others to check out the page.

This is the part that facilitates your page and product going viral.

This clever network effects means that the more people pay for your product with a tweet, the more new people will get to hear about it – perpetuating the flow of traffic to your landing page.

I took the button from the Photoshop file and changed the wording to say “Get it for a tweet!” and added a cute Twitter bird icon I found on Smashing Magazine, to reinforce the nature of the resulting interaction.

To set up your social payment you will need to upload your file (my eBook PDF in this case) to your web server, then fill out the form on http://www.PayWithATweet.com/sell.php. The image below shows the type of information you need to provide.

You decide what the default tweet text will be, but your customers can edit it before it’s posted to their stream. They can’t remove the link back to your page though which is how the viral nature is preserved.

After clicking “Create my Button” you will be presented with a few standard buttons to use and also a link that you can just ad to your own button (if you want a custom designed button like the one in the ThemeForest design I’m using). I grabbed the link, set it as the target for my button and set it as the page conversion goal in Unbounce (so that I can track how many people click the button).

After this was done, my page was ready. I published it (single-click and no pesky I.T. people) and started driving traffic to it via Twitter.

Tip: if the viral sharing mechanism is Twitter – then you want to focus your marketing on that environment (because people on Twitter use Twitter, duh!). I also placed some links strategically around a few pages to generate some extra traffic, but Twitter was the primary inbound source.

Step 4: Gather Visitor Feedback with Qualaroo to Improve Conversion Rate

After watching the conversion rate hover around 25% I decided to try and figure out why more people weren’t clicking my CTA.

To do this I added the Qualaroo (formerly KISSinsights) survey widget.

Qualaroo is a small interactive widget that appears in the lower–right corner of your page either immediately, or after a predetermined delay (I set it to 20 seconds to give people some time to digest the page messaging).

It allows you to survey your visitors with simple questions to gain insight into their experience.

Adding the Qualaroo feedback widget

Similar to the video I added earlier, adding the Qualaroo widget is just a matter of cutting and pasting a Javascript snippet into the “Scripts” panel. You can watch a complete instructional video which shows you how to create a simple survey question and how to add the Qualaroo script into Unbounce.

When you set up your account at Qualaroo, they provide you with the script to paste into Unbounce.

As you can see, I asked two questions to try and uncover what was going on:

  1. If you didn’t click the “Get for a Tweet” button, why is that?
    To try and assess the reasons for any click fear.
    • I wasn’t sure what would happen when I did. (Can you decribe what you thought would happen?)
    • I didn’t want to Tweet about it. Why not?
    • I’m not interested in the eBook – was just checking out the page. Why were you here? – It all helps :)
    • Would rather have given an email address than tweet about this page
    • Other
  2. Do you think a Tweet is a fair exchange for a free eBook?
    To see how valuable the eBook was perceived against the currency of a tweeted recommendation.
    • Yes
    • No (Here’s why…)

I was pretty surprised by some of the results, which I’ll explain below along with the steps I took to optimize the landing page based on the feedback I gathered.

Results, Lessons Learned and Conclusion

Overall 7% of visitors answered the survey questions. After digging through hundreds of responses, this is what I learned:

Results and insights

  • Click fear: 5% of people didn’t know what would happen when they clicked the button. Does it tweet on my account automatically? Will I get a chance to edit the message before it appears on my Twitter stream?
  • Unknown quality: Some people were reluctant to publicly support something that they hadn’t yet read.
  • Email vs. tweet: Very surprising to me was the fact that 39% of people answering the survey would rather have offered an email instead of tweeting. Digging into individual responses it seems that the primary reason for this was that people would rather tweet about it after having read the content and established an opinion about it’s value (as noted in the last point). I suspect that there would also be a fairly large number of people that would use a false email if they could – it’s important if you do an email exchange that you specify that the eBook will be delivered via email – preventing fake information being entered.
  • A fair exchange: This was a bit of a shocker. Only 70% thought that an eBook for a tweet was a fair exchange. Maybe I needed to communicate more effectively what was contained in the PDF. The statement that it was 62 pages long wasn’t enough. It also sheds light on how protective people can be about what they say via Twitter – again, it makes total sense when you consider that someone is effectively giving you a recommendation (often to thousands of people who have come to expect a certain standard).
  • Tire kickers: 6% of visitors were just checking out the link. I recall seeing one individual that tweeted that they could resist clicking on it because the word “noob” made them laugh. Others were simply curious about the mechanics behind the PayForATweet concept.
  • I don’t want to tweet about it: 25% of respondents said they didn’t want to tweet about it. Reasons were a mix of the points already mentioned, but it also included people that didn’t have a Twitter account – making them feel left out.

Steps taken to improve conversion rate

After digesting the feedback, I made a few changes to the page:

  • Overcoming click fear: I positioned two statements close to the CTA stating that you will have the opportunity to edit the tweet before it gets sent.
  • Infographic preview: On the hero shot I placed a link to an enlarged view which launched a modal Lightbox style overlay containing the infographic, allowing people to see it and judge the quality.
  • Text content preview: As the PDF was based on a blog post, I linked to the post, explaining that it represented the content of the eBook, again allowing people to see the quality of the content.

The outcome

After implementing these changes I observed the following:

  • Conversion lift: The conversion rate peaked at 35.7% and seems to have settled in at the 33% mark which represents a conversion lift of 32% from the initial conversion rate of 25% – pretty decent!
  • Traffic: The recurring aspect of this model has resulted in thousands of tweets in a few weeks, and even after I’ve stopped promoting it, there’s a constant stream of 50-100 people tweeting and downloading every day which is really cool.

Future testing

Ideally the content preview would be a single chapter of the eBook in PDF format, because I suspect that a portion of my visitors are clicking through to the blog post and are content to consume the information there (not needing or wanting a PDF version). I’d also like to try offering up two options side by side – a BuyForATweet button and a lead gen form, to let people choose their purchase medium. Part of me is a little reticent to offer the email option as the viral nature of the tweet is lost with this method.

The Finished Landing Page

You can see the final landing page below and can visit it here: http://try.unbounce.com/noob-guide-pdf/

The final page using the PayWithATweet social exchange button. Also shown is the Qualaroo widget in the lower-right corner.

What do you think of this tool combo?

If you have any thoughts or other ideas of things to test, I’d love to hear them in the comments .

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. Mo says:

    I’ve recently seen a few instances where discounts or free downloads have been offered for a tweet. I’ve been developing applications for the Twitter platform for the past year, so I’ve been watching pretty closely. Your survey results rock, and I’m itching to test the process for myself. Thanks for sharing your findings..

    • Dimarcus says:

      This is good info – I might have some difficulty putting it together Im not very tech savy .. But Hey “MO” I would like to talk to you about developing a new twitter app .. Im looking for someone to either create or JV !

      • Bo says:

        I was first hesitated about the pay it with tweet option as I didn’t want to share something I haven’t read.

        Since I have been following you on Twitter and LinkedIn, I decided it won’t hurt to share something from you and went ahead, shared it.

        • Robert says:

          This is truly one of the most interesting, practical and useful articles I have read in quite some time. Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques.

          I am planning to considerably up my visibility on Twitter over the next month and have been testing out a number of Twitter-related WordPress plugins to help with this and your article certainly gives me a range of new ideas.

          Additionally I must admit that KISSinsights is new to me as I typically use SurveyMonkey so looking forward to checking them out shortly.

          Right, I’m off to tweet this post – it certainly deserves it :-)

  2. […] this article: How I Created a Viral Ebook Landing Page for $8 – Using ThemeForest, PayWithATweet, KISSinsights a… Share on bebo Blog this! Bookmark on Delicious Digg this post Recommend on Facebook Share on fark […]

    • Naomi says:

      This is a remarkable landing page.
      I am thinking of getting more into building sites myself. How long do you think it takes to get to a level of expertise that allow you to create landing pages as good as this one?
      Naomi

  3. This is truly one of the most interesting, practical and useful articles I have read in quite some time. Having only recently discovered Unbounce this is the type of post that I love – it reveals actual metrics yet offers practical advice how how the rest of us can use these techniques.

    I am planning to considerably up my visibility on Twitter over the next month and have been testing out a number of Twitter-related WordPress plugins to help with this and your article certainly gives me a range of new ideas.

    Additionally I must admit that KISSinsights is new to me as I typically use SurveyMonkey so looking forward to checking them out shortly.

    Right, I’m off to tweet this post – it certainly deserves it :-)

  4. Alex Ramadan says:

    Great breakdown on putting together a successful landing page. Breaking it down into 4 basic steps is really helpful.

  5. Luke says:

    As always Oli, you manage to take a great marketing experience and break it down into its most simplistic and educational form.

    Can’t wait for your next post and can’t wait to try out a Theme Forest theme within Unbouce.

    As someone who is not a photoshop pro. It will be fun to pay $8 for a theme and see what kind of traction I can get out of it.

  6. Glen Allsopp says:

    Great post as always, Oli!

    You should check out Cloudflood.com…same idea, but no ads and you can use your own buttons ;)

  7. CLUTCH case study man! I never knew about a few of the services you listed. Thanks for sharing! Not nearly enough people just ASK their visitors why they don’t like the page lol.

    • Oli Gardner says:

      Thanks Mike. I’ve found it so enlightening that I use feedback tools all over the place now.

  8. Krishna De says:

    Oli thanks for sharing the case study and what you learnt.

    Another couple of reasons that people may not have liked to Tweet may be:

    1. perhaps they have seen other examples of having to Tweet to get something but did not realise that you were enabling them to change how they customised the message – I know that is also the case on Facebook

    2. they didn’t want to let other people know that they were accessing great content :) I find that happens on webinars too – people want to learn and lurk – especially if it’s your competitors.

    Another reason for your own case study may be because they could access your extensive article over at SEOmoz?

    • Oli Gardner says:

      Yeah, I think the link to the blog post would definitely have an effect as it nullifies some of the need to get the PDF. Ideally there would be a 1-2 chapter preview of the content as a smaller openly accessible PDF as a teaser and proof of quality.

  9. You said you were shocked that 70% of survey respondents thought paying w/ a tweet was a fair exchange. Were you shocked that it was so high? I couldn’t tell by some of your comments about that.

    • Oli Gardner says:

      Shocked that it was so low actually. I mean it’s a decent number, but given that it’s a yes/no question about equating value, I would have expected it to be higher.

      That’s the beauty of this type of feedback, you can learn how to set expectations for future exercises.

  10. […] (Read the full case study of How I created a Viral eBook Landing Page for $8 using KISSinsights, PayWithATweet, ThemeForest and U….) […]

  11. ArtsyMoon says:

    Great post, so very useful!

  12. […] or whitepaper go viral by using a social exchange tool like PayWithATweet or CloudFront. Read this case study on making an eBook go viral to see how it […]

  13. Vijay says:

    I was also first hesitate about the pay it with tweet option as I didn’t want to share something I haven’t read.

    Since I have been following you on Twitter and LinkedIn, I decided it won’t hurt to share something from you and went ahead, shared it.

    The Noob guide is not so noob :)

  14. Fabrizio says:

    Great Oli!
    I think you are one of the best contributor online about web mktg a good example of successful strategy: provide value e quality content.

    I’m in this field and at the end of the day I recommend Unbounce as a good source for action mktg.

    Keep up the good work
    Fabrizio

  15. Ron says:

    How can I combine the ‘Get it for a Tweet’ button with a form submission button that is shown in Unbounce?

    • Oli Gardner says:

      Interesting concept Ron.
      In Unbounce, if you click on the form (the fields, not the button) – you can choose what happens when the button is clicked from the right-hand properties panel.

      One option here is “go to URL”.

      When you use PayWithATweet they give you a URL to put on your button link – which you can then use as the destination URL for your form (as per above).

      I imagine you’ll get a fairly considerate conversion hit by asking people to fill in a form AND tweet to get your giveaway – but I’d love to know your results.

      If you feel like sharing them, come back and add to the comments and if it makes sense, I’ll add them into the post.

      If you have any issues getting this to work – just give me a shout at oli@unbounce.com

      We haven’t tried this yet so this is all supposition – but I think it will work just fine.

      Hope that helps.
      Oli

  16. Why ‘Get it with a Tweet’ and not ‘Get it with a Like”? We invited some users to test our page and they said ‘I do not have a Twitter account… But I do have an Facebook account.

    • Oli Gardner says:

      PayWithATweet allows both options actually, but I chose Twitter as it’s much more viral (and more visible). When someone Like’s your page, it will increment your counter, but you don’t get to see any public interaction (it disappears off on to private Facebook pages).

      So, you can use Facebook, I just prefer not to (and from a contest we were in recently that required Facebook interaction – I found that a high percentage of people are reticent to connect to Facebook for fear of the privacy controls they give up).

      Hope that helps.

  17. Gabe says:

    Why cant you give the viewer a choice? Either pay with a tweet or the ‘standard’ email optin?

    Part of the problem with Twitter is that people either don’t use it at all or don’t use it anymore, thus dont remember their login and don’t want to go searching for it.

    You need something more of ‘Pay with a Facebook post’

    -Gabe

  18. Gabe says:

    Hey, great article. Have a question in regards to adwords and this landing page. I know that ‘traditional’ sales letter ebook landing pages have a hard time getting approved for Adwords. Do you have any insights/experience with Adwords and this design; specifically getting approved?

    Lets make the assumption the ebook is legitimate and not making fraudulent claims.

    Thanks

    • Oli Gardner says:

      Hi Gabe,
      I’ve also heard of instances where “scammy” pages can get booted by Google. I haven’t done any paid advertising for this page in particular so I can’t comment on that. But I do know that many of our customers use simple lead gen forms to give away documents with no issues.

      Typically, there is a human element – often a Google rep looking over pages to check if they are being genuine or not.

      Including a privacy policy link is definitely a good practice if you are going to do PPC.

      Sorry I couldn’t be example specific with this one.

  19. Oli,

    I’m trying to re-create what you’ve done here. You mentioned “Some templates (such as this one) show the hero shot of the product at an angle which makes it harder to replace with your own image. Luckily, the designer of this page had included very precise instructions for how to recreate the angled view in Photoshop. I created the cover according to the sizes specified in the help docs and after ’skewing’ it for perspective, I uploaded the angled image to Unbounce and dragged it into position.”

    Can you be more specific? Where does the author provide this information? I can’t find it in the file I purchased from themeforest….but I may be blind!

    Thank you,

    Chris

    • Oli Gardner says:

      Hey Chris,
      In the documentation folder there is an index.html file – if you open that up you’ll see an area for PSD modifications.

      Here are the instructions:

      Image Perspective
      image Should have 360px by 550px
      Transform: (“Ctrl T” or “⌘ T”on mac) and then set width to 88%, leave height to 100% (on the top left menu)
      Align you image top and bottom right angles to the image reference top and bottom right angles.
      Transform: (“Ctrl T” or “⌘ T”on mac). Left click and select Distort. Move the top and bottom left angle to match the reference image angles.

      Hope that helps.
      Oli

      • Oli,

        Thanks! You da man. Somehow I didn’t think to look inside of the index file. Just got the file up. I’m going to be testing if our customers would rather pay with a tweet or give us some really details customer qualifying info. Will share the results when I get them!

        Chris

  20. […] Re-using the transcripts again: What else can we make? Take the transcripts and the blog posts that you wrote and reformat and rewrite them again. This time in the form of a white paper, format it and brand it and add some lovely graphics and charts make sure that is of the highest standard and something that you would consider downloading. For a few hours work you should have another fine piece of content, you now need to head over to Pay With a Tweet – the social payment system. To get some social leverage out of your content you make the pdf available to those that tweet about it – trust me it works and it is great way to further your brand (just make sure that the pdf is going to be worth the payment otherwise people won't be so eager to do it next time) – win 9!. If you are feeling really adventurous you need to see the blog post that the ever resourceful (and huge, massive content maker) Oli Gardner posted on Unbounce about an advanced version of this technique. […]

  21. Matt says:

    A very interesting experiment Oli and testament to the growing trend of tools designed for marketers with little or no IT involvement or specialist design skills. I could foresee visitors not tweeting pre-download as we’re dealing with peoples reputations but it’s fun to see the effect that a few simple preview ‘tweaks’ have on conversions. Love your work.

    • Oli Gardner says:

      Thanks Matt. Yeah the ability for people to:

      A) choose their preferred method of payment – which makes perfect sense when you compare to the brick-and-mortar world of payment options

      B) ensure they are confident what message will be shared when they click (which corresponds with a fundamental usability concept of “click fear”)

      If you can cover those 2 barriers then you’ll get higher conversions. Great lessons.

  22. […] Case Study: How I Created a Viral Ebook Landing Page – Using ThemeForest, PayWithATweet, KISSinsig…. Oli Gardner showed how he ‘created and optimized a professionally designed, socially viral landing page for an eBook, and how you can do the same in just a few hours, without writing any code’. […]

  23. Rich Norton says:

    Never heard of that Pay with a tweet service, sounds very good and a great way to start the ball rolling in getting something like this out there.

  24. Hey Oli, Have been using Unbounce on the first campaign since yesterday, but this article is going to make me a paying customer!

    Headed to Theme Forest, just need to get my head around the expensive PPC affair considering we are in a business with wafer thin margins. Any clever ideas about competing with the biggies like Symantec, IBM yet not spending as much as them? Of course, I’m armed with some tools to find those unmined keywords but that won’t really help meet the visibility and click through goals we have set.

    Thanks again for the awesome post!

    Madhu

    • Oli Gardner says:

      Hi Madhu,
      Hard to provide specific advice on keeping PPC costs down without any real context (and I’m not a PPC expert) – I would suggest you get in touch with someone like http://www.trada.com who have a crowdsourced PPC network.

      They’d probably be your best bet.

      In terms of competing with people with big budgets – that’s tough. It’s worth remembering that being the 3rd or 4th link down can be sufficient – you don’t have to be in the #1 spot for paid search.

      Hope that helps.
      Cheers
      Oli

    • Rachel says:

      I’ve seen research that shows organic results get much better click-through rates; PPC got very little compared to the first 3-4 results on the page.

      The difference was very significant, since PPC had a single digit (low numbers) click-through whereas the organic results
      got the whopping majority of the click-throughs.

      Also, videos rank much more easily, so maybe you should consider focusing on videos instead, and pushing those links.

      Good luck.

  25. […] Case Study: How I Created a Viral Ebook Landing Page – Using ThemeForest, PayWithATweet, KISSinsig…Oli Gardner shows just how easy it is to create a simple attractive web site for a product. Excellent step-by-step guide pulls the different elements together to include landing page design, viral mechnaism, customer feedback loop. Cheap and easy to implement.TweetHow to Build Your Own Viral Marketing Quickly & Cheaply http://bit.ly/onZkNq #Software #Marketing […]

  26. Seb says:

    Very interesting study. But how do you grant access to your ebook if people don’t have a twitter account? And would it be nice to allow people to buy the ebook through different ways? (instead of insisting ont Twitter)
    Thanks for this post anyway, I learned a lot of precious informations

  27. Rahul says:

    Oli, again, thank you so very much for this information. I have been doing a lot of research on the various steps to sell an ebook online and reading your posts have helped me every step of the way. I can’t thank you enough. The pay with a tweet feature is absolutely brilliant and you’ve shared invaluable insight and cool tricks.
    I do have a couple questions… have you ever tried validating an ebook idea without yet creating the ebook? I’d like to make a full landing page (video, highlights, testimonials, price, etc) of my recipe ebook and analyze the click thru rate where the potential buyer would need to put in his/her email address for the download link. The link would lead to a page that may say something like the ebook has been taken down for whatever reason. I think this would give me a good number of how many “buyers” I’d have before really investing the time to make the full ebook.
    I have just really found unbounce so I apologize if this has already been covered. I will keep browsing… you have taught me so much!

    Thanks,
    Rahul

  28. akin says:

    Oli thanks so much for this article , i am in the process of launching an app in the various stores and was wondering how to get it viral from a marketing point of view and this pay by tweet is a very good way , i hope its possible to link back to an app store page ….any way good luck with your book unbounce etc and thanks for sharing, your tweets are always 10/10

  29. Rachel says:

    Your infographic is beautifully designed – clear, but nice to look it, and provides both graphics and text (for the spatially-challenged like me).

  30. Hello, Neat post. There’s an issue together with your web site in web explorer, could test this? IE nonetheless is the marketplace leader and a big component to folks will pass over your great writing due to this problem.

  31. […] Create a Noob Guide to something (including an infographic and giant blog post in PDF format) and use viral methods to spread it on Twitter (case study here). […]

  32. Janine says:

    Wow, fantastic post. Really really interesting. I’m not a designer or particularly techie, but I get the drift of what you are saying here. We manage our website via wordpress, do you have any tips on how to apply the same process to a wordpress theme? ie. can you use the themeforest themes in wordpress? Should we be able to do most of what you do here using on wordpress?

    Will definitely give this a go, as well as share it around our community of women entrepreneurs….

    Cheers,
    Janine

  33. […] (Read the full case study of How I created a Viral eBook Landing Page for $8 using KISSinsights, PayWithATweet, ThemeForest and U….) […]

  34. […] Read the full case study (with pretty infographic and stats) about how I made a viral landing page to maintain the momentum of the content over the course of a year and counting… […]

  35. […] Read the full case study (with pretty infographic and stats) about how I made a viral landing page to maintain the momentum of the content over the course of a year and counting… […]

  36. ernsm says:

    I used your guideline and made a landing page for the colombian travel agency I am working for. ads.mantarayatravel.com/colombia-book-landing-page/
    It is really great but we don’t get that many email subscriptions as we hoped for. Thanks again for sharing this.

  37. […] How I Created A Viral eBook Landing Page (Unbounce) ViperChill’s Product Launch Recap […]

  38. […] visitors using KISSinsights how they wanted to interact with the page they were visiting. I put a case study together about it." Oli Garner Co-Founder and Director of Inbound Marketing at […]

  39. […] (Read the full case study of How I created a Viral eBook Landing Page for $8 using KISSinsights, PayWithATweet, ThemeForest and U….) […]

  40. […] «Возможно, это будет попахивать рекламой KISSinsights, но, честное слово, самый большой эффект на конверсию оказало то, что мы с помощью KISSinsights спросили у посетителей, как они бы хотели взаимодействовать со страницей, на которой они находятся. Я разбирал этот пример». […]

  41. […] «Возможно, это будет попахивать рекламой KISSinsights, но, честное слово, самый большой эффект на конверсию оказало то, что мы с помощью KISSinsights спросили у посетителей, как они бы хотели взаимодействовать со страницей, на которой они находятся. Я разбирал этот пример». […]

  42. […] I mentioned in the original case study, the main hypothesis for our test came from the fact that just like public speaking, people are […]

  43. […] traffic to the pages 50/50. One with a form to collect leads, the other should require people to pay with a tweet [case study]. Or have both options on the same […]

  44. couscous says:

    Headed to Theme Forest, just need to get my head around the expensive PPC affair considering we are in a business with wafer thin margins. Any clever ideas about competing with the biggies like Symantec, IBM yet not spending as much as them? Of course, I’m armed with some tools to find those unmined keywords but that won’t really help meet the visibility and click through goals we have set.

  45. […] traffic to the pages 50/50. One with a form to collect leads, the other should require people to pay with a tweet [case study]. Or have both options on the same […]

  46. […] Por eso, hoy os quiero dejar una infografía extraída de Unbounce.com, en dónde explican cómo funciona esto de las landing. Si queréis leer el artículo completo, en inglés, podéis hacerlo aquí. […]

  47. I am planning to use this software to create some ebooks for my website. Thanks.

  48. […] If you want to read more about how to gather and put user feedback into action, read part 4 (or the whole thing) from this case study. […]

  49. […] Read the full case study (with pretty infographic and stats) about how I made a viral landing page to maintain the momentum of the content over the course of a year and counting… […]

  50. […] Gardner from Unbounce also released a 62-page PDF on online marketing and created a landing page for downloading it. The resulting conversion rate and incoming traffic was very […]

  51. […] Read the full case study (with pretty infographic and stats) about how I made a viral landing page to maintain the momentum of the content over the course of a year and counting… […]

  52. Awesome case study Oli!

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