/ Pay per clickRetargeting, As Explained by Nerf Guns [PODCAST] By Stephanie Saretsky on April 29th, 2015 in Pay per clickTotal270 267 1 2Here’s how to get better at retargeting, as explained by Nerf Guns. Image by Jake Sutton via Flickr.Sometimes, your landing page visitors aren’t quite ready to convert. At least not yet. And that’s all right.There isn’t much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.Which is where retargeting comes in.In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).In this episode you’ll learn…How to retarget without weirding out prospective customers.How an IRS company increase ROI 20 times over with retargeting.What nerf guns can teach you about running a successful retargeting campaign.Listen to the episode Listen on iTunes. Prefer Stitcher? We got your back.Mentioned in the podcastRetargeting definition via the Conversion Marketing Glossary5 Unknown Tips to Hack Your Retargeting by Johnathan Dane via UnbounceThe Ultimate Guide to PPC Landing Pages by Matt Hessler via UnbounceTheme Music: “Gypsy Song” by the Freak Fandango Orchestra, available on the Free Music Archive, under CC by licenseAbout Stephanie Saretsky Stephanie Saretsky is a former multimedia producer at Unbounce. Producing projects like the Call to Action podcast and The Landing Page Sessions by day and a radio DJ by night, she is a lover of all things multimedia. Find her on Twitter: @msbeansie» More blog posts by Stephanie Saretsky