Tom Bukevicius Blog

Tom Bukevicius (boo-ka-vicious) is a Principal at SCUBE Marketing, ecommerce marketing agency delivering results through PPC and CRO. Tom’s motto is, “Magic bullets are for losers. Execution is key.” Check out Tom’s new SCUBE Rating self-assessment to improve paid search campaign efficiency.

Strategies to Scale Your Local PPC Campaigns Without Killing Your ROI

Strategies to Scale Your Local PPC Campaigns Without Killing Your ROI

By Tom Bukevicius • October 4th, 2018

3 Ways You Could be Unknowingly Wasting Ad Budget

By Tom Bukevicius • February 12th, 2018

Clarify your paid media strategy

The Paid Media Cube: A Framework to Clarify and Communicate Your PPC Strategy

By Tom Bukevicius • December 6th, 2017

Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

By Tom Bukevicius • August 2nd, 2017