Mobile Optimization Quiz
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A marketing experiment where two variations of a landing page, ad, email or other piece of online content are pitted against each other to determine which produces the highest conversion rate.
Answer: A/B Testing
The discipline of creating and sharing editorial content that serves a business objective, such as attracting prospects, establishing credibility or converting customers.
Answer: Content Marketing
The “lean startup” term for using conversion marketing tactics like content marketing, A/B testing and analytics to grow a company quickly and efficiently.
Answer: Growth Hacking
The percentage of people who arrive on your website or landing page and leave without viewing any additional pages.
Answer: Bounce Rate
The psychological resistance that your visitors experience when trying to complete an action. This conversion killer is usually caused by unclear messaging, lack of information or poor layout.
A permission-based marketing approach that focuses on attracting leads through useful content, engagement and optimization.
Answer: Inbound Marketing
A model describing the various stages of a prospect’s journey from the first interaction with your brand to the ultimate goal: conversion.
Answer: Marketing Funnel
A tentative assumption made in order to draw out and test its consequences. It often takes the form of, “I think that changing this into that will have a positive impact on conversions.”
Answer: Test Hypothesis
A component of Google AdWords shrouded in mystery. A high ________ ____ means that your ads, keywords and landing pages appear relevant to one another, to what a customer is searching for and, most importantly, to Google.
Answer: Quality Score
The discipline of testing multiple combinations of page elements simultaneously to identify which combination yields the highest conversion rate.
Answer: Multivariate Testing
A permission-based marketing channel that can help nurture large numbers of leads into customers over time.
Answer: Email Marketing
The percentage of people who complete your campaign goal. If your _______ ____ is low, it’s time to optimize your landing page or website.
Answer: Conversion Rate