
To round out the year, I found 52 stats (1 for each week) showing online marketing in 2012. Each is a bite-sized stat with a Tweetable link. Share them easily on Twitter – and don’t be afraid to click, it’ll just open Twitter where you can change the tweet if you want.
Just don’t change the stats! :)
Share away…
My top 5?
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People are more likely to survive a plane crash than click a banner ad
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For every $92 spent acquiring customers, only $1 is spent converting them
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38% of consumers abandoned carts when delivery estimates exceeded 7 days
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If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
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Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
Stat sources shown below.
Conversion Rate Optimization Stats
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If people don’t trust your site then changing the color of your buttons is like waiting for your cat to bark
Source: SEOgadget
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64% of Customers have a strong relationship with a single brand because they shared the same values
Source: Helpscout
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For every $92 spent acquiring customers, only $1 is spent converting them
Source: Econsultancy
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Your CTA and value proposition should smack visitors in the face with obviousness
Source: Pardot
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Ask a question in your CTA’s to encourage clicks
Source: AdChop
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57% of companies have problems finding the expertise to optimize the copy on their landing pages
Source: MarketingSherpa
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A study by EyeViewDigital showed that using video on landing pages can increase conversion by 80%
Source: EyeViewDigital
A/B Testing Stats
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44% of companies use split testing software. It should be 100%
Source: SEOgadget
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Only 77% of marketers who test are testing their headlines
Source: Marketing sherpa
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Email Experiment: The best thing to test on your emails is the subject line
Source: KISSmetrics
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For 2 years running, A/B testing is the most used method for improving conversion
Source: Econsultancy
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Be controversial in your tests for more surprising results
Source: AdChop
Ecommerce Stats
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Conversion rates are 105% higher for consumers who interact with ratings & reviews
Source: Prestige Marketing
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Over 50% of ecommerce store visits occur when consumers are logged into Facebook
Source: Prestige Marketing
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38% of consumers abandoned carts when delivery estimates exceeded 7 days
Source: ComScore
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67% of carts abandoned according to comScore
Source: ComScore
Social Media Stats
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Facebook posts that include ‘Should,’ ‘would’ and ‘who’ get more comments
Source: Hubspot
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Facebook posts that include questions tend to get more comments, but fewer shares and likes
Source: Hubspot
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Facebook comments that include ‘why’ and ‘how’ get the least amount of comments
Source: Hubspot
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43% of companies admit they have no strategy in place for incorporating social media into demand generation
Source: Eloqua
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36% of customers rely on search engines to find other local businesses; 1% rely on social media
Source: Eloqua
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Pinterest is already the 3rd most popular social network, and it’s solely based on images
Source: MDG Advertising
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25.3% of B2B marketers use LinkedIn to reach high profile influencers
Source: MDG Advertising
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If you sell products, include the price in the first image of your post & include it in the #pinterest description
Source: Socially Sorted
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Segmentation is easier on Google+ than the other social networks >> better marketing
Source: BlueGlass
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Zappos users are 13x more likely to share a purchase on Pinterest than on Twitter
Source: Bloomberg
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Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites
Source:
ComScore
Pay-Per-Click Stats
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Sponsored ads on high commercial intent keywords take up 85.2% of above-the-fold pixels
Source: Wordstream
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Google ad CTR on high commercial intent queries are up to 600 times higher than on Facebook
Source: Wordstream
Banner Advertising Stats
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People are more likely to survive a plane crash than click a banner ad
Source: Prestige Marketing
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The average click through rate from banner advertising is 2.1%
Source: Prestige Marketing
Content Marketing Stats
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Interesting content is a top 3 reason people follow brands on social media
Source: ContentPlus
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70% of consumers prefer getting to know a company via articles rather than ads
Source: ContentPlus
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Articles with images get 94% more views than those without
Source: MDG Advertising
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400% more indexable pages are produced by blogging
Source: Hubspot
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In just over 2 years, infographic search volumes increased over 800%
Source: Neo Mammalian Studios
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Visuals are processed 60,000x faster in the brain than text
Source: Neo Mammalian Studios
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Publishers who use infographics grow in traffic an average of 12% more than those that don’t
Source: Neo Mammalian Studios
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The amount of money spent on company blogs and social media had doubled in the last year
Source: Pamorama
Email Marketing Stats
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Email Experiment: Try testing ‘rich-text’ vs ‘plain-text’ for higher conversions.
Source: KISSmetrics
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18% of U.S. online consumers say they never open email from companies
Source: Litmusg
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54% of people said they unsubscribed because emails came too frequently
Source: Litmusg
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64% of decision-makers read their email via mobile devices
Source: TopRankBlog
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Consumers who receive email marketing spend 83% more when shopping
Source: iContact
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Average return on email marketing investment: $44.25 for every dollar spent
Source: iContact
Lead Gen Stats
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57.4% of B2B businesses say SEO has the biggest impact on lead gen goals
Source: MDG Advertising
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79% of marketing leads never convert into sales
Source: Unbounce
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85% of people would rather provide an email for an ebook vs. paying with a tweet
Source: Unbounce
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Companies that use Twitter get 2x the number of leads per month
Source: Inside View
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Companies who have an active blog report that they get 67% more leads
Source: Inside View
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Only about 30% of webinar registrants bother showing up
Source: Unbounce
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Inbound marketing costs 62% less per lead than outbound marketing
Source: Pamorama