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Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns Thumbnail

Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns

A classic strategy when marketing B2B software is to capture leads through content or events, and nurture them into paying customers. But some of your prospects are ready to start using your product right now. Can your landing page persuade them to take the plunge? We tore down the landing pages for six different SaaS products to find out what makes them great… and not-so-great.
Get Over Your AdWords Performance Plateau with These Strategies Thumbnail

Get Over Your AdWords Performance Plateau with These Strategies

Even if your AdWords campaigns are running smoothly, you can always use more volume, better CPAs and higher click-through rates. If you're feeling like you've hit a PPC performance wall, these advanced strategies might just help you scale it... and scale your business, too.
A Legendary Copywriting Formula 4 U [PODCAST] Thumbnail

A Legendary Copywriting Formula 4 U [PODCAST]

In this episode of the Call to Action podcast, we explore how writing an About Page isn't always about you. Then, direct response copywriter Marc Aarons shares how he writes killer landing page copy... every time.
5 Real Estate Landing Page Templates for Your Appraisal Thumbnail

5 Real Estate Landing Page Templates for Your Appraisal

The bulk of marketers putting money into paid ads for real estate are not using landing pages. This presents an opportunity for real estate agents, brokers, realtors and marketers to set themselves apart from the competition and collect valuable leads.
Is Your Designer Killing Your Conversions? Thumbnail

Is Your Designer Killing Your Conversions?

As we've learned to make more design decisions based on data, the tension between marketers and designers has reached new heights. But designers and marketers have a ton to learn from each other. Learn to speak the right language, and you can transform your designer into a CRO superstar.
This Cognitive Bias Will Help You Create More Persuasive Landing Pages Thumbnail

This Cognitive Bias Will Help You Create More Persuasive Landing Pages

As much as we'd like to think of ourselves as rational decision makers, there are many cognitive biases that can alter the way we see things. Understanding these biases helps you understand your personal decision making processes – but it also helps you create better, more persuasive landing pages.
Landing Page Design Trends You Should Swipe Left [PODCAST] Thumbnail

Landing Page Design Trends You Should Swipe Left [PODCAST]

Beautiful landing page design can help create a sense of trust and ultimately increase conversions — that is, unless you’re losing sight of CRO best practices. In this episode of the Call to Action podcast, we survey recent landing page design trends that could potentially be harming your conversion rate.