The Landing Page and Conversion Optimization Blog

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Our Next Unwebinar

Personalizing Your PPC Campaigns with Keyword Insertion

WordStream Founder (and PPC Mastermind) Larry Kim will teach you how to hit conversion home runs by personalizing your PPC campaigns — all while lowering cost-per-click.

Want to write a blog post for Unbounce? Send us your idea and you could be the next conversion hero.

Landing Pages

Landing pages are campaign-specific web pages distinct from your main website that have one goal and one call to action. A landing page could be a lead generation page or a click-through page for ecommerce. You should always send campaign traffic to a dedicated landing page.

Take a look at our landing page examples to see what you can build with Unbounce. To learn more about landing pages, check out The Conversion Marketing Glossary.