If you don’t understand the psychology behind high-converting landing pages, then your optimization efforts are just a shot in the dark. Here are three psychological principles to help make your offer more persuasive.
If you don’t create landing pages with your target customer in mind, then they simply won’t convert. Here are five questions you should ask yourself to ensure that every element on your landing page is created with your prospects in mind.
With so much landing page optimization literature out there, it’s easy to feel overwhelmed. Here are 11 SlideShares and infographics that are briefer than an ebook but still super actionable.
Understand the psychology of desire and you’ll create powerful, high-converting landing pages. Successful brands are already doing it – here’s how you can do it too.
Landing pages give marketing agencies superhuman efficiency, but with great power comes great responsibility. Here are three powerful landing page strategies used by successful marketing agencies.
If you’re going to spend money participating in conferences, you need to treat them as campaigns. Here’s how a few landing pages and a social ad budget can help attract and convert qualified leads – weeks before the event.
You’ve likely heard of Cialdini’s six principles of persuasion, but are you using them on your landing page? Here’s how to tap into the psychological power of influence to drive more conversions.
Native advertising is all the rage these days, but most marketers aren’t linking their native ads to dedicated landing pages. Here’s why they’re leaving money on the table.
When a lead visits your landing page, you don’t have much time to convert. Here’s how landing page videos enhance trust – 60,000 times faster than language can.
What do you have to offer that no one else does? No, really. No one else. That’s your unique value proposition and it needs to be front and center on your landing page.