what is unbounce
CATEGORY
Our Next Webinar

Using Overlays to Get More On-Site Conversions

Unbounce Conversion Optimizer Angus Lynch will teach you how overlays work and when you should use them. Plus, find out which offers to include based on buyer intent.

DID YOU KNOW WE HAVE A PODCAST?

Become a Better Marketer. Anytime, Anywhere.

Listen and learn on the go with Unbounce’s Call to Action marketing podcast. Tune in and get inspired in the car, while you cook, or at the gym.

A 2-Week Publishing Hiatus to Make Our Blog Better (We Need Your Help!)

I’ve got to fess up about something…

Sometimes, on a particularly bad week, I get an unsettling feeling at work. A feeling that I’m on a hamster wheel. Clock in, attend meetings, write, edit, format, give feedback, clock out, rinse, repeat.

29qGdY
Same sh*t different day. Image source.

Don’t get me wrong, I love my job. But it requires a lot of doing the same tasks day in and day out. Maybe you’ve felt the same?

Sometimes that’s okay — if you’re making time for optimization too

It’s not necessarily a bad thing. Not when you’re driving results and you feel like your work is making a difference and helping you hit your targets.

But it does become a negative thing when you can’t step back and look at the bigger picture.

Are you caught in the weeds or are you working on little things that could have a huge impact? Are you doing everything you can to make sure that you’re getting the most out of the content you work so hard to create?

Stepping off the hamster wheel

At Unbounce’s recent Call to Action Conference, more than one of our speakers reported that they had experimented with ceasing to publish on their blog so they could focus on optimization and strategy (shout out to Hana Abaza of Uberflip and Anum Hussain of HubSpot).

content-hiatus-blog-650
Hana Abaza at CTA Conf, sharing the details of Uberflip’s no-publishing experiment. Image source.

And that got the blog team thinking… what if we stepped off the hamster wheel for a minute? Would we discover ways to work smarter, not harder? Would we find opportunities for optimization that are invisible to us when we’re running full speed ahead?

We’re hoping that the answer is yes — so for the next two weeks, we’re going to take a step back and stop publishing on the blog.

Instead of pumping out more content, we’ll be running different experiments to help us leverage our existing content and optimize everything we do in our day-to-day.

(We promise it’ll be worth the wait — we plan on sharing all our findings and results with you. If you suffer from content withdrawal, please check out some of the stuff on our resources page.)

We need your help

Part of optimizing the blog is gaining a better understanding of what you want more of, dear reader. What kind of content do you need in order to be a better marketer?

So we’ve put together a super quick, 9-question, 3-minute survey.

Can we trouble you to fill it out so we can do better at providing you with relevant, fresh content?

Editor’s note: It seems that the survey software that we’re using is down right now. If the link below doesn’t work for you, please try this one instead.

Thanks a mil’.

About Amanda Durepos
Amanda Durepos is Unbounce’s Blog Editor and an aspiring dog owner. Former gallery director and freelance blogger, she has a love for curating great content. Find her on Twitter: @amandadurepos
» More blog posts by
  • Virginia

    Looks like the survey link is a bit broken. Oh no!

    Get that fixed and I’ll be more than happy to give you feedback! ^_^

  • Hey guys, typeform is having DNS issues. I’m having the same problem with them right now. It’s been down since yesterday morning.

    • Virginia

      Sorry, no. It’s giving me a server not found error.

    • Virginia

      Oops! Sorry Tami, wrong thread. ^_^

    • Amanda Durepos

      For anyone who is still having trouble with the TypeForm survey above, please take this SurveyMonkey survey instead! :) https://www.surveymonkey.com/r/2W2BHHW

  • glad to see your post here

  • Looks like the main link is back up! More importantly, I am really curious to see what your team can come up with. Not that you didn’t do a good enough job selling me, but am I wrong in expecting a revolutionary breakthrough in the world of content marketing here? :)

    • Amanda Durepos

      The pressure is on ;)

  • I really like this rat very much! Lovely!

  • Oops! its truly hard!!!

  • Done! Hope it helps!

  • Oops! its truly hard!!!

  • Can’t wait to see what you all come up with at Unbounce. This is one of my favorite blogs. :)

  • I really like this rat very much! Lovely!

  • yav

    This is one of my favorite blogs

  • Fantastic!!! Thank you very much

  • Nice sharing. It is really an informative article. It will be really helpful. Thanks for sharing such an article.

  • Nice job Amanda, really liked this informative post. Keep it going and help the bloggers.

  • Done. Can’t wait to see how you put the survey results to use! :)

  • Nice Post @Amanda. This post really interesting and it will be of much help to future bloggers. I do hope to see more such posts in near future.

  • Hey Amanda

    its something every blogger should focus

  • Hey Amanda,
    I read your article first time, very impressive article. waiting for next article.

  • DONE! :) hope it helps :)

  • Thank you very much my favorite blogs