SEO vs PPC – Time for a Fight! [Infographic]

By | Google+ , June 20th, 2012 in PPC | 34 comments
The gloves are off, share your opinions and state your case… (Original image sources here & here)

Today is day 3 of our infographic week based on the The Ultimate Guide to Marketing with Infographics, and I’ll be sharing our second infographic example using the 12 steps from the guide to make it awesomer. Don’t forget to check out the first example about “Always Be Testing – 24 Split Testing Ideas” from yesterday too if you missed it.

Could SEO kick PPC’s ass?

There are a ton of pros and cons for each which you’ll learn about if you read the tiny writing in the infographic below. To make it easier, I’ll dig into some of the juicier details here – and be sure to check out the tweet-ready quotes at the bottom.

Seconds out, round 1. Let’s see how the fight goes.

Why SEO Would Win the Fight

  1. SEO’s return on investment will continue to rise long after PPC has peaked. This is because of several reasons. If you are consistently searching for similar terms (because it’s your field of interest) then you will start to see the same ads and develop the equivalent of banner blindness (visually tuning out the ads). UPPERCUT!
  2. 85% of clicks resulting from a search are on the organic links rather than the paid ads. HAYMAKER!
  3. 86% of web searchers trust organic SEO listings more than sponsored/paid PPC listings. LOW-BLOW! (ouch)

Why PPC Would Win the Fight

  1. PPC has instant results and can generate visitors as soon as you turn on the taps (much faster than SEO which needs to build authority for your site). Adding in a crowd sourced company like Trada and you can not only take the work off your plate – but see a higher ROI as a result. #RABBITPUNCH
  2. You can manage your budget and measure your ROI much more easily with PPC. #STIFFJAB
  3. 50% of people arriving at a retailers site from paid ads are more likely to buy than those who came from an organic link. #KIDNEYPUNCH

Who Do You Think Won the Fight? Tell us in the Comments

Got a preference or argument about SEO vs PPC – tell us! – let’s fight about it for real. It’ll be fun.



Infographic provided by killerinfographics.com


A more succinct set comparison of SEO vs PPC (Image source)


Tweetable Facts

  • SEO’s return on investment will continue to rise long after PPC has peaked [Infographic]
    » tweet this «
  • [Infographic] #PPC has instant results and can generate visitors early in a site launch (faster than #SEO)
    » tweet this «
  • 86% of web searchers trust #SEO listings more than sponsored #PPC listings [Infographic]
    » tweet this «
  • [Infographic] #PPC use declined 60% between 2007 and 2010
    » tweet this «
  • Only 50% of web searchers are aware of the difference between organic and paid search results [Infographic]
    » tweet this «

– Oli Gardner

About The Author

Photo of Oli Gardner

Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
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Comments

  1. iDream says:

    Sup Oli,

    Nice article and infographic.

    The one stat which hit me with a low jab was ‘50% of visitors coming from ppc are more likely to buy then organic visitors’.

    Any ideas why that is? I’m guessing users that click on ads are in a buying mode? Especially if they are hunting through the right ad panel.

    Don’t forget PPC also delivers amazing data from the search query report for example, giving solid data on impressions for new keyword opportunities which can benefit the PPC campaign but also SEO.

    • Oli Gardner says:

      I think you’re right. If they are part of the segment that understands what paid ads are for they are going to make the assumption that the ad will lead to a purchase style destination. Sadly, most ads just end up on a homepage.

      It’s definitely worth doing both PPC and SEO – having your brand show up in the SERPs in both places is a good trust builder.

      • iDream says:

        I do both and one thing I find useful is using the data in PPC so the CPA tracking to find converting keywords then dive into analytics to check margin reports etc.

        If you I find a keyword which generates lots of conversions and at the same time generates a high basket value, this goes into the pot of keywords I want to rank for SEO.

  2. Aside from raw metrics and ROI, something has to be said for the stimulation of writing content. SEO is often more FUN than PPC.

    PPC is rewarding to the analytical part our our minds, no doubt. But when your day is packed with all sorts of other analytical activities, it’s nice to ‘stretch out’ a little, get creative and write a blog post.

    • Oli Gardner says:

      I like PPC for the immediacy, but inbound marketing through the creation of content is a much needed element as it can reap rewards after the initial investment of time.

  3. Steve says:

    @Tony — That’s why we write ads! PPC is the best of both words, you can get deep into campaign analysis then switch over to campaign creation/keyword research and work on writing awesome ads.

  4. […] rest is here: SEO vs PPC – Time for a Fight! [Infographic] | Unbounce Publié dans annuaire-web | tagué a-fight-between, and-stat, fight-between, […]

  5. […] post: SEO vs PPC – Time for a Fight! [Infographic] | Unbounce Posted in […]

  6. […] SEO vs PPC – Time for a Fight! [Infographic] | Unbounce Tagged: […]

  7. Samuel says:

    I think we would all benefit form both of them. Like learn the habits and training from PPC and put that knowledge into SEO.

    Both have the advantage of succeeding online, no matter what. Just got to train in both arenas..

  8. When both works, we can easily optimize the website. They are the best options to drive traffic to the website.

  9. Luke says:

    Always fun to read these.

    I would add that PPC is never going to lose all traffic for no apparent reason… i.e. Pandas or Penguins. :-)

  10. […] http://unbounce.com/ppc/seo-vs-ppc-infographic/ Share this:TwitterFacebookLike this:LikeBe the first to like this. This entry was posted in Adwords, SEO by leapb4ulook. Bookmark the permalink. […]

  11. WiredIn SEO says:

    The statistics shown in this study are not surprising, and are actually something that most SEO companies have known for years. Clickthrough rates on organic listings vs PPC listings split about 51% to 49% leaning towards organic, but Google is attempting to slowly change that split by pushing the highest organic listings further down the page through integration of “above the organic” PPC as well as local Places listings integration. When compared against one another equally, the two mediums show equal clickthrough rates when the organic ranking of position 2 through 4 is achieved and compared to PPC position 2 or 3. When an organic number 1 position is gained, the clickthrough rates skew far in favor of the organic listing over PPC, however when it is from a targeted local area (the strength of PPC) we find that the two will show equal clickthrough rates. Basically, mediocre SEO results compare equally to a semi-aggressive PPC campaign, and top SEO results outperform the PPC for clickthroughs.

    The issue is the study of conversions, which almost nobody out there is discussing becasue there is very little research on the matter. Since only 5% of advertisers on PPC have actually invested the money into developing an organic SEO campaign that has produced top results, we can only find a very slim population to study and compare for conversion rates. Very few agencies will be able to look at real statistics from their customers in this capacity, since so few will actually put forth the time, effort and money to achieve the rankings necessary to compare good SEO vs PPC. Luckily, WiredIn SEO has had multiple clients participating in both forms of marketing for two or more years, so we have been able to track actual conversions produced by the mediums, and we have recently published our findings.

    It turns out that in campaigns that run concurrently within a local area, one producing targeted PPC positions within a target geographic demo and one producing organic SEO based rankings in the top 2 positions for the same targeted keyphrases, we find the conversion rate for organic SEO as a general whole to be very low compared to the targeted PPC. HOWEVER, when compared on the basis of volume of conversions, we find that the organic SEO efforts produced almost double the amount of conversions as PPC, due to the fact that as the organic click numbers grow form areas outside the local area, they also grow proportionally from within the local area, this producing more clicks. The benefit of the organic SEO is the ancillary terms that Google also ranks the website for, the ones associated with the target phrase but not exactly matching it. While these produce a lower conversion rate, there are so many more listings achieved that the statistics overwhelm PPC, which can only offer a fixed amount of clicks. The only way for PPC to compete with good SEO is to increase the budget.

    WiredIn SEO compared an organic SEO campaign that cost $1,000 monthly and a managed PPC campaign from ReachLocal which cost $1,500 monthly, and found that over a 2 year period, actual conversions from organic rankings nearly doubled PPC conversions. You can see more about our study at our website at http://www.wiredinseo.com or by Googling WiredInSEO.

  12. Steve Smith says:

    PPC handled correctly will assist in keyword research with proper use of neg kw and BMM with kw insertion with conv. tracking in place on analytics in place this is invaluable and can later be used to effectively target an expensive high quality SEO campaign. Without this you are just guessing at your best keywords and that can get very expensive.

  13. […] has instant results, according to Oli Gardner of Unbounce, while SEO’s return on investment will continue to surge long after PPC has peaked. His study […]

  14. […] has present results, according to Oli Gardner of Unbounce, while SEO’s lapse on investment will continue to swell prolonged after PPC has peaked. His […]

  15. […] has present results, according to Oli Gardner of Unbounce, while SEO’s lapse on investment will continue to swell prolonged after PPC has peaked. His […]

  16. Backlink says:

    I think we have to think moderately don’t take decision immediately buy PPC or hire SEO service. This is for new website very good decision if buy PPC first and after their website get better ranking in Search engine result page they can leave PPC or take both PPC and SEO more good decision.

  17. Jasa SEO says:

    i think the power of seo can make our site survive in google longer than if we use ppc

  18. please give your info PPC handled correctly will assist in keyword research with proper use of neg kw and BMM with kw insertion with conv. tracking in place on analytics in place this is invaluable and can later be used to effectively target an expensive high quality SEO campaign. Without this you are just guessing at your best keywords ” kontraktor.us “

  19. im like to SEO , because to meet in google

  20. Pulau Tidung says:

    i think the power of SEO is thebest

  21. […] Infographic provided by unbounce.com […]

  22. Citona says:

    Excellent post and great infographics! I think SEO and PPC both has its strong and weaknesses but in many ways the data you get from PPC can help improve SEO and vice versa.

  23. Cody Hind says:

    PPC is actually something I’ve never used on any of my sites, but I’m finally getting to the point where there’s just a few too many things to do so I was considering dabbling in it. As a pure SEO guy, it does offer some interesting benefits. Thanks for putting together the infographic to give me a better idea of the pros and cons.

  24. SEO always wins for me hands down! especially if ppc is only 7 percent of compared to 93 of seo

  25. […] Infographic Credit: originally posted on Unbounce.com. […]

  26. paramkumar says:

    As I know, SEO stands for search engine optimization and PPC stands for Pay Per Click. We do SEO to get traffic from organic search results and we do PPC to get visitors by advertisement on Google known as Adwords.

    SEO or Search Engine Optimization will take time to get visitor but PPC will drive huge amount of traffic to your website. But keep one thing in mind that you have to pay for each and every visitor in PPC campaign.

    If you don’t want to invest heavy amount of money for traffic then go for SEO. If you are capable for paying $$$$(dollar) for every visitor then go for PPC.

  27. […] (SEO). Others argue that pay per click (PPC) provides bigger revenue – after all, 50% of people who click through from ads are more likely to […]

  28. […] (SEO). Others argue that pay per click (PPC) provides bigger revenue – after all, 50% of people who click through from ads are more likely to […]

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