25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page]

Want to see how effective your landing pages are? Run your page through The Landing Page Analyzer to get your custom report today.
All of these pages were designed by our customers – who are awesome – and they consented to have me analyze them. Image source.

It’s that time again, where we showcase and critique some awesome landing page examples to inspire your next designs. Last time we looked at 35 Beautiful Landing Page Design Examples. Today we’re focusing solely on lead generation landing pages, so if you are in the business of list building, you should be able to learn a lot from these ones. And thanks again to our customers who built the pages and agreed to let us show them off.

10 Tips for Lead Gen Conversion: At the end of the post, I’ll be doing a recap of what we’ve learned over the course of these critiques so you have a starting place for your next page.

1. Right Signature

What I like

  • Nicely encapsulated form: The first thing you see on this page is the form – it’s beautifully positioned and designed for clarity using the rule of encapsulation . And it will always be above the fold.
  • Clear info about what you’ll get, including freebies for extra incentive: The text beneath the button helps put the visitor at ease by describing what will happen next – and the addition of some free usage is a good incentive to sign up.
  • A headline that describes exactly what the product does: I love this headline. It’s so clear and to the point that you couldn’t fail to understand what the service does instantly.
  • Demonstration of simplicity: The 3-step design below the main area makes it really quick to understand how the service would be used, which will limit the number of bad leads you’ll get as they know what they’re signing up for.
  • High profile testimonials: Big trust factors come from these testimonials and they help describe the benefits at the same time as showing off the exposure the service has received.

Things I’d change or test

  • Nothing!: I could go on all day about why I like this page, but I have too many more to write so I’ll stop now. Great job RightSignature.

Site*: rightsignature.com

2. Monetate eBook

What I like

  • Design of eBook image shows professionalism: By having a nicely designed cover you show that time and effort went into it’s creation (as opposed to a boring plain white cover).
  • Simple bullets break down why you would want the eBook: The headline for the bullets “You’ll learn” really sets the tone that it’s useful and listing what you will get out of reading it (as opposed to what’s in it) is a much stronger benefits driven approach.
  • Clear definition in headline of what you’ll get: Sometimes it’s nice with an eBook to know it’s not War and Peace. By limiting this to 10 tips, they stand a good chance of increased conversions by providing an easy to consume resource. While long eBooks can be authoritative, they often go unread.

Things I’d change or test

  • Social sharing location: People are more inclined to share something right after they actually get it. So I’d suggest placing the social sharing buttons on the form confirmation page. This also has the benefit of removing distractions from the main page.
  • Preview: People react well to the psychology of try-before-you-buy, so adding a preview of the eBook (first chapter or a few choice pages) would help people know what they are exchanging their personal data for.

Site*: monetate.com

Interested in learning more about landing page optimization?

Download this ebook and become an expert at designing landing pages that convert like crazy.
By entering your email you'll receive weekly Unbounce Blog updates and other resources to help you become a marketing genius.

3. Nerds On Call

What I like

  • Live chat to boost conversions: Live chat is great for nudging fence-sitters onto the right side (the conversion garden). If they are unsure about continuing, then a nicely worded and timed popup in the lower corner of the page asking if they need any help can really lift your conversions and lets you gain insight directly from your customers which can be fed back into an A/B test hypothesis for further optimization.
  • Simple checklist of benefits and core offering: The checklist of 4 benefits are really simple and easy to digest, and describe the service very well.
  • Strong indicators of success: When you couple the statement of over 130,000 computers fixed with all of the media logos, you can be sure these guys know what they are doing.

Things I’d change or test

  • Form purpose: It doesn’t seem to have one. Send message? For what reason? Include a clear statement at the top of the form about what it’s intention is.
  • Live chat: As great as it is (see above), to gain access to it you need to click a button that says “TRY FOR FREE”. It should describe what will happen instead. Something like “Ask a nerd why your computer is sick”.

Site*: callnerds.com

4. iPhone App Development

What I like

  • Crystal clear headline: The headline makes is obvious that they are an iPhone app dev company and the phrasing makes it feel like they’ll take the pressure off your hands and get it built for you (knowing that everyone needs an iPhone app but has no time to build one). Us included :)
  • Action oriented form headline: There’s no dilly dallying with the form header (one of the most important elements of a lead gen page). “Get your project started” inspires you to take action.
  • Client testimonial video: Great testimonial! It has a nice written one coupled with a video. You also get to see what the app is which shows you the quality of their work.
  • Confident benefit statements: All of the statements in the main content area are titled in a way that makes the company sound very confident in their ability = trust x10.
  • Guarantee: A guarantee is always a nice way to lay out a security blanket. iPhone apps are often rejected from the App Store – but they guarantee you entry – big win.

Things I’d change or test

  • Umm, nothing: It’s a great page. I was worried when I saw the contact us button at the bottom (thinking they were mixing click-through with lead gen) but it just pushes the page back up to the form. Nicely done.

Site*: 21alta.com

5. Double Chin?

What I like

  • Emotional photography: The hero shot here evokes an emotional reaction. It would instantly resonate with anyone who feels self-conscious about the topic being discussed. This will help people feel like there is a solution to their problem, increasing the chance of a conversion.
  • Asks a question: By asking a question, you will immediately gain the attention of anyone who says YES in response. This will increase engagement and hence conversions. It does this in the main headline and the CTA.
  • A guided experience: The form header instructs you to do something, increasing the persuasion value.

Things I’d change or test

  • Move social buttons to the confirmation page: You’ll be hearing this a lot. Everyone seems to be doing this.
  • Remove website URL: Your goal here is to get the form filled out (or a phone call). By giving your website URL out you run the risk of them visiting their and either losing their way (loss of information scent) or converting in a different place. Yes, you still get a conversion , but it gives you false information about the effectiveness of your landing page.

Site*: cvillemedresearch.com

6. Keas Employee Wellness

What I like

  • the benefits: Just like the RightSignature page, the “What you’ll learn” bullets are all about what you’ll get out of the eBook. A common mistake here is to list the contents rather than the affect the content will have on you by reading it.
  • Feel good factor: Part of me thinks the psychology behind doing good may be a factor in conversion. Sure it’s more about the need for the content, but the statement above the customer logos about changing lives – adds a strong sense that this eBook could do something great for you.
  • Trust: Along with the customer logos, the inclusion of the physical office address adds an extra layer of trust.

Things I’d change or test

  • Encapsulate the form: The form completion is the goal of the page, so make it stand out as much as possible (without putting gaudy Christmas lights on it). To help this, try placing it in a box like the RightSignature example discussed earlier.
  • Move the social sharing buttons to the confirmation page: I’m seeing a pattern of pages having too many interactive elements. This post on post-conversion strategies explains why you should move them.
  • Privacy policy position: I’d try moving it closer to the form to ensure people see it and feel comfortable giving away their email.
  • Phone number: They might want to enhance the trust factor further by adding a phone number beside the address.
  • Form length and required fields: Try a shorter form or consider not making all of the fields required.

Site*: keas

7. Draytek Networks

Page created by Matizmo.com

What I like

  • Strong value proposition: The headline gets right to the heart of a fear their customers will have – maintaining uptime and the bullets below do a good job of backing up the statement.
  • Low-risk element: They use a subtle secondary CTA at the bottom for fence-sitters. If you’re not ready to commit to giving up your info, they invite you to follow them on Twitter which keeps them in your sphere of influence and may produce more marketing opportunities down the road.
  • Directional cue: The arrow pointing to the form makes it clear where you need to go. It’s not as critical on a page this short and simple, but it’s always a good device to use to add a little persuasion. And matching the color to the button is a nice touch.

Things I’d change or test

  • Privacy policy: All lead gen forms should have a privacy policy – especially if you’re doing pay-per-click (Google AdWords etc.) as they will often penalize your quality score or ding you in another way if you don’t have one.

Site*: draytek.co.uk

8. BPP Law School

What I like

  • Descriptive CTA: You know that you will get to talk to someone if you submit the form.
  • Clear primary & secondary headlines: The main headline and sub-header beneath the video spell out the purpose of the page nicely, and lead nicely into the form header statement.
  • Use of video: The interview video makes it feel more real.

Things I’d change or test

  • Social buttons: I’d remove these unless they had large numbers on them for social proof, and preferably put them on the form confirmation page. They definitely shouldn’t be the first thing you see on the page.
  • Remove link: there is a link directly below the video – which could leak people away from your landing page.
  • Live chat: As the goal is a conversation with an advisor, I’d consider adding a live chat widget to the page so that prospects can talk to an advisor immediately.

Site*: bpp.com

9. Spanish Slang Dictionary

What I like

  • Enticement through fun: People like to know at least a few dirty words in a foreign language (especially the younger demographic) – it makes travel more fun.
  • CTA explains what you’ll get: The cTA couldn’t be any more clear – this is exactly how every landing page button should be written.
  • Form doesn’t ask for anything more than it needs: Just an email. Perfect. You can still re-market to them, but the barrier to entry is the absolute minimum.

Things I’d change or test

  • Social currency: Increase the viral potential by using a service like PayWithATweet.com to spread the word. Yes, you lose the email, but the exposure is often worth it. Or to get the best of both worlds – set up an A/B test and split the traffic 50/50 – half asking for an email (so you have a lead list) and half boosting the viral nature with the tweets.

Site*: f.generallinguistics.com/quick-start-spanish

10. Optimize New York

What I like

  • Persuasive reward: Cash is king (yup, more than content). So the headline does the job of grabbing your attention, the rest of the page needs to do the convincing.
  • Paying it forward: Most people have a favourite business of some kind (restaurant, bar, clothing store). If you’re a regular in any way, you’ll probably be more than willing to recommend the company A) to potentially get the reward and B) to help out and become more of a celeb at your local.
  • Personal contact: To help the trust factor that you’d actually get the money, there is a name and phone number for a personal contact. Trust is definitely key with this type of promotion.

Things I’d change or test

  • Clearer headline: The $500 reward is enticing, but it’s not clear what it’s for unless you read the fine print. I’d use a larger sub-header to state what you’ll get the cash for.
  • Belief: How do I know that you’ll let me know if the company you refer becomes a customer? It would help to have a video testimonial that showed the client being happy with the service and the recipient of the $500 receiving or talking about getting the money.

Site*: optimizenewyork.com

11. Spine Center

What I like

  • Information kept to three simple statements: Although text heavy (mentioned below) – the page is simple and keeps the information breakdown into simple chunks.
  • Phone number: You can speak with a care coordinator which adds a personal touch, but for what is probably an expensive process, it should really be a toll-free number.

Things I’d change or test

  • Headline clarity: The page starts with “Backed by Dr. Patel” (nice back pun btw). However, it’s not likely that people will know who he is, so it would be more important to clearly address the “pain point” of a potential customer. Such as “Experiencing chronic back pain?” etc. This will connect their issue to your solution.
  • Less text heavy: Explain the benefits in bullet points for easier scanning. People are im”patient”. (Couldn’t resist).
  • Success stories: It would be nice to hear about the types of physical issue Dr. Patel has successfully treated, to make a direct connection with people’s problems and to add some authenticity.
  • Profile details: Have a modal popup window layer that gives a more detailed history of Dr. Patel’s background.

Site*: floridahospitalspine.com

12. Go Fun

What I like

  • Not much I’m afraid: The visual design and layout are good, with a focus on the form, but the purpose of the page is so hidden that I wouldn’t stay here long.

Things I’d change or test

  • Change the informational hierarchy: the first thing you see is “SIGN UP NOW” which is very aggressive as there’s no real supporting reason to go with it. Message match is critical for conversion, so make this first statement match the ads/link text people are arriving from.
  • What is this?: There is no description of what Go Fun is. Most people’s reaction to confusion is to hit the back button. On further exploration, there is a tiny portion of small text that explains what it is. This should be big and prominent. They are asking for 20 emails of your friends, you need some serious trust factors on the page to give out your friends emails.

Site*: gofunhongkong.com

13. Drug & Alcohol Counselling

What I like

  • Emotive image: People interested in being counsellors are compassionate by nature, so this image choice evokes the right emotional response of caring for someone in crisis.
  • Locations: the map is useful as it lets you know quickly if this is something that you could feasibly enrole in.

Things I’d change or test

  • Target audience: I’d try to make it clearer that it’s about learning to be a counsellor. The form header uses the word “program” which is ambiguous in the sense that it could be implying that you’d be signing up to receive help (rehab etc.) rather than a training program.

Site*: icdccollege.edu

14. Speedy Limousines

What I like

  • Headline explains what you’ll get: And it does it in a way that answers a customer pain point (stress-free).
  • Encapsulated form area: The boxed in form keeps it separated from the rest of the page content, but I’d rather see it in a solid block of color.
  • Immediacy statement in form to encourage participation: Knowing that you’ll get a response in 10 minutes again reduces the stress and encourages participation.

Things I’d change or test

  • Put the Facebook recommend button on the confirmation page: Tired of hearing that yet?

Site*: charleslimousine.com

15. Voxeo

What I like

  • Contact options: The product seems to be targeted at a fairly high price point (assumption) and as such, it’s important to offer alternative contact options. If you need to hand-hold someone through the sales process then phone or live chat can really help.
  • CTA contrast: Boom! The purple stands out like a suit at a rodeo.
  • Access to expert advice: The report and white paper are freely available without having to go through a form, showing that they are willing to give their knowledge away for free, building trust and establishing themselves as subject matter experts.
  • Benefit statements include stats: Everyone loves numbers, and showing the improvements that the product can produce will help persuade a visitor to convert.

Things I’d change or test

  • Modal content: The first report goes to a different site, taking them away from your page. It would be ideal to load this within a modal window – but understandably difficult as it’s another site and you can’t control the size.
  • Reduce options: Despite their usefulness, I’d test removing the report and whitepaper – and placing them on the confirmation page as a bonus.

Site*: voxeo.com

16. Villa Huinid Cabanas

What I like

  • Seductive imagery: Travel accommodations are all about the experience, and the background photo really sets the scene for what you’ll get to enjoy.
  • Simplicity: It cuts to the chase. If you like the look the accommodations, you’ll proceed.

Things I’d change or test

  • Brochure: I’d include a brochure PDF right on the page so people can see what other amenities are available. Apologies if that’s what they are already sending you one if you complete the form. As I say below – my Espanol is muay terrible.
  • Not too sure what else: I don’t speak Spanish well enough to critique the copy :)

Site*: villahuinid.com.ar/es

17. Fast Track Sales

What I like

  • Strong headline explains value prop in seconds: They sell homes fast, and they explain it fast. Great headline.
  • Social proof: A strong set of logos adds trust to the fact that they have a good reputation and
  • Form contrast: Both the color contrast of the form area and the fact that the guy is holding it, make it stand out nicely, making the page simple to read.
  • Form headline and CTA explain clearly what you’ll get: Nuff said.

Site*: fasttracksales.co.uk

18. Hillbrush Food Safety

What I like

  • Strong angles provide directional cues to the form: the use of triangles helps to focus your attention on the area of conversion.
  • Strong headline: the headline contains a strong value proposition
  • Form header clearly explains what you’ll get: You get a catalogue. Simple. this is the goal of a landing page and they get high clarity marks for this.

Things I’d change or test

  • Stickers: They’re free, but I’m not sure what they are for. Assuming you stick them up in your kitchen or restaurant to show compliance, but more info would be good.

Site*: hillbrush.com

19. OCD – Clinical Trials

What I like

  • CTA asks a question: Questions are very powerful persuasion devices and placing one on the CTA (button) can help people convert as they want to know the answer.
  • Photos help relieve the pressure: By showing pictures of regular everyday happy people, they put you at ease by de-stigmatizing a common issue that can affect anyone.

Things I’d change or test

  • Move the social buttons: As I keep saying, put these on your confirmation page. If people have just converted they are more likely to share.

Site*: clinicaltrialsinfo.us

20. Empires & Allies

What I like

  • Very benefits based: Gain levels fast (benefit). Free secrets, tips and updates for life. That’s pretty compelling for a gamer.
  • Short form: Doesn’t ask for much and seems like you get quite a bit for your info.
  • Design appropriate: The design is very playful and suitable for the target audience.

Things I’d change or test

  • Add a free tip: Consider adding a free tip as a preview of what you’ll get.

Site*: dominateempiresallies.com

21. Azure Luxury Malta

What I like

  • Super clear headline/value prop: You can get the benefit of Mediterranean sunshine for x cost. That’s a nice lead in to wanting to know more.
  • Seductive contextual imagery: People that like sunshine getaways will appreciate the view of the pool and sense of relaxation.
  • Leading the way: after reading the reasons to care (benefit statements) you are lead straight to the form with a directional cue. It’s a nicely crafted story arc.

Things I’d change or test

  • Where can you fly from?: I’d add in which airports the trips fly out of so people can be sure it’s convenient for them.
  • Submit button: Grr. I thought we’d got through this list without seeing many. Instead of Submit – repeat what you are going to get when you click. It makes people feel safer about giving up their info.

Site*: azure.com.mt

22. Learn French

What I like

  • Use of video: the page is kept simple because the video removes the burden of extra copy, a good technique for enhancing page clarity. It’s also quite an emotional video about the founders reason for starting the company after marrying someone from a foreign country. Very authentic.
  • Differentiation: The way they leverage the concept of a conversation rather than just learning words, seems likely to be more appealing to potential customers.
  • Clear CTA: Learn French. Yup.
  • Multiple directional cues: There is the visual arrow directing you to get started, and the video also ends with a friendly request to sign up.

Things I’d change or test

  • CTA copy: I’d try changing the button text to “Learn Conversational French” to maintain the concept of the page.

Site*: mangolanguages.com

23. Invest in Wine

What I like

  • Appropriate design: Love the use of wine barrels for the form container. And the use of an investment chart is very good at showcasing their point about the investment opportunity.
  • Good use of whitespace: The page flows nicely with the opposing image vs. text layout.
  • Testimonials: The testimonials do an excellent job of selling the concept to the reader. I’d invest if I had any money. For now I’ll just stick to drinking wine.

Things I’d change or test

  • Repeat the CTA: As it’s a long page, I’d place at least one extra CTA half way down and have it scroll you back up to the form at the top. Right after the chart would be a good spot.

Site*: investmentwine.info

24. Kingsley Judd Wine Investments

What I like

  • More wine!: Gotta like that.
  • Two word headline: You don’t get much simple than that. In just two words they’ve told you exactly what the page is about.
  • Beautifully simple and compact design: The blurred image is clear enough to convey the vineyard feeling, while pumping the form box right out at you. Great use of contrast for the form container and button.
  • Incentive: Having an opt-in for a free prize draw is a good way to entice conversions.

Things I’d change or test

  • Terms & conditions: If you are going to have a prize draw, you should have a link to terms & conditions.

Site*: kingsleyjudd.com

25. Cookie Dough Fundraising

Designed by nexus-social.com

What I like

  • Headline establishes status: The declaration of being America’s #1 is reminiscent of Grey Goose and their “World’s Best Tasting Vodka” statement that served them so well.
  • Delicious photos: Showing high quality photography of the products helps you believe it’s something that people would want – that you could be successful selling them.
  • Step-by-step guide: A nice directional cue (arrow) points you to the a simple “How Does It Work” which explains the process well.
  • Success stories: The success stories are very believable and hit the demographic perfectly, which helps to build lots of trust.

Things I’d change or test

  • Simplify the goal: there are several things to do here. Request an info kit via the form, or click a button to get a brochure from their site. I’d suggest keeping them on this page and having one goal only. Especially if your primary goal is to collect leads.
  • Focus more on the benefit to the customer: Even though it’s for fundraising, people need to know what’s in it for them and there are only a few small spots where this is mentioned. Use language that says that you’re doing good while making an income for yourself – then show the numbers.

Site*: justfundrasing.com

Recap: 10 Expert Tips for Your Next Lead Gen Landing Page

Now that we’ve run through those critiques, I thought it would be good to pull together a recap of the most important lessons we’ve learned that you can use for your next page. Use these tips and you’ll be creating pages that convert better.

  1. Previews: If you are giving away written content (eBook etc.) then include a short barrier-free preview. Like Amazon’s “Look Inside”.
  2. Form headers: Your form header should describe why someone should fill in your form and what they’l get.
  3. Form CTA: The button copy should reinforce #2 and describe what will happen when it’s clicked.
  4. Encapsulation: Keep your form in a high-contrast container to make it stand out from the rest of the page.
  5. Ask a question: Make your headline a question to encourage people to think about the answer or have to complete your form to get the answer.
  6. Message match: Ensure the page content (primarily the main headline) matches your upstream ad copy very closely. This is good or building strong information scent (for humans) and good for increasing your quality score if you’re doing PPC.
  7. Use video: To make things simple – just read this.
  8. One at a time!: Don’t have multiple CTA’s and links everywhere to leak people away. That’s what your homepage is for.
  9. The confirmation page: Put social sharing buttons and bonus giveaways on your confirmation page so they are in position at the highest point of lead warmth and to de-clutter your main page.
  10. Testimonials: Make them authentic, and when sourcing them, ask your customers directly for examples of how your product or service has benefited them. Dollar signs and numbers work best.
About Oli Gardner
Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.
» More blog posts by Oli Gardner


  1. Adrien O'Leary

    Hi Oli, warm thanks for your invitation to get your feedback on our page at http://montreal.speedylimo.ca/. One question about your suggestion for improvement. The idea behing including the Facebook recommend button on the landing-page was to have a social-proof to show to the visitors that others already liked the business (rather than gaining more likes). Any comment on this? Thanks.

    • Oli Gardner

      It can definitely be a good idea – but generally you want to try and avoid negative social proof which occurs when the numbers are low. If you are seeing the number grow quickly then I’d leave it, but it’s just something to consider as a low count can inversely impact the impression people have. Minor thing though.

  2. Unbounce Blogs Helps Online Marketers Optimize Landing Pages | emarketlab

    […] examples of works created by Unbounce's own customers, Gardner gives concise critiques about the pros and cons of 25 lead generating landing pages. Unbounce is a landing page optimization tool. It has an easy-to-use WYSIWYG editor with html, […]

  3. Chris

    Hi Oli,
    at this moment I’m working on my landing page for my newsletter. Your tips and examples are really great and helpful! I’ll try to incorporate some of them into my blog.
    Thanks for sharing,

    • Oli Gardner

      You’re very welcome Chris. I hope they help inspire some good ideas.

  4. Lizzie

    This is a great roundup with great comments … I think a lot of people forget about the user experience while they’re worrying about content and design … I’m really interested in the post-form-fill-out … the thank-you page, how successful marketers keep people engaged after they have their email address, you know?

    • Oli Gardner

      Absolutely Lizzie,
      The post-conversion experience is super critical to squeezing the most out of your customers and marketing spend.

  5. Alissa Sklar

    Excellent, clear, well-written, full of useful information and tips. Really enjoyed this. But as a former university professor, I can’t resist pointing out that a spelling mistake or typo seriously undermine your brand’s credibility (see #23 Invest in Wine – presumably they meant “lousy” and not “lousey” since there are probably no lice involved in wine investment). Proofread copy several times. Then proof again on a hard copy printout (easier to spot errors on paper than on-screen). Then give it to someone else to proof before you go live. Thanks!

  6. Just What I Always Wanted, Gmail in My Google Results … Wait, What? | Complete SEO Marketing News

    […] Oli at Unbounce puts 25 landing pages through the ringer and explains how he would make them better. […]

  7. Jacine

    Excellent job i like them

  8. Luke Henry

    This is pretty sweet article! I learned a ton!

    It would be cool if you guys opened up a section in the future where people could post their landing pages made on unbounce for review or constructive criticism!

    • Oli Gardner

      Totally. I’ll put that on the list. It would also reduce he burden of me having to ask permission from everyone :)

      Nice idea Luke. Thanks.

  9. Just What I Always Wanted, Gmail in My Google Results … Wait, What? « Future Marketing

    […] Oli at Unbounce puts 25 landing pages through the ringer and explains how he would make them better. […]

  10. Step-by-Step Guide To Creating SEO Landing Page That Converts

    […] The purpose of a PPC landing page is to respond to clicks and convert the visitors into leads. Therefore, PPC landing pages are tightly controlled and stays on the message. An ideal PPC landing page would look something like this. Original image source […]

  11. CowboyTim

    Wow thanks for this post. Some very nice and good tips. They all seem so obvious.

  12. 3 More (Yes, More!) Ways to Save Money on PPC | Future Marketing

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  13. 3 More (Yes, More!) Ways to Save Money on PPC | Complete SEO Marketing News

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  14. Peter

    Excellent analysis and tips. Can you point to any concrete studies of testing the conversion rate of a campaign with a form on the page vs. a campaign with a button or call to action that leads to a form on a second page? Here’s why. Like most companies who use PPC our list of landing pages is growing constantly in order to increase Ad Group and Ad Copy relevance and ultimately Quality Score. We now probably have over 100 landing pages. Managing all the forms is becoming a nightmare. I’m wondering if there’s any evidence that an on page form for each landing page works better than a centralized form on a conversion page.

  15. Peter

    Awesome! I’m testing this myself right now on a few campaigns. I haven’t seen any significant drop off (which is good), but it’s only been a few weeks. Whether or not it works better, I’m hoping it doesn’t work worse because managing it this way will be much easier. PLUS, we can A/B test all the elements (button, form, etc) and gather more data quickly.

  16. 3 More (Yes, More!) Ways to Save Money on PPC | consumptief kredieten

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  17. Foreclosure University » 3 More (Yes, More!) Ways to Save Money on PPC

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  18. 3 More (Yes, More!) Ways to Save Money on PPC – newcreationrecords.com

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  19. 3 More (Yes, More!) Ways to Save Money on PPC | verzekering vrachtwagens

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  20. 3 More (Yes, More!) Ways to Save Money on PPC | motorverzekering

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  21. 3 More (Yes, More!) Ways to Save Money on PPC | Latest News on Cancer Research

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  22. 3 More (Yes, More!) Ways to Save Money on PPC | bestelautoverzekering

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  23. 3 More (Yes, More!) Ways to Save Money on PPC

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  24. 3 More (Yes, More!) Ways to Save Money on PPC | autoverzekering

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] […]

  25. Content Creation Curation - Social Media RoundUp - Week 28

    […] 25 Landing Pages Get a Slapping (or Kisses) – And 10 Expert Tips for Your Next Page Design | Unbounce […]

  26. How to Land Your Ideal Client Through Advertising, Content, and Social Media | iAcquire Blog

    […] Unbounce, a company offers landing page software, does a great job at this by creating lists like 25 Smart Landing Pages for Lead Generation and Your Landing Page Sucks! Here are 10 Examples That […]

  27. Great Landing Pages-How They Can Move Readers to Take Specific Action, Part 1 |

    […] Today, we covered what a landing page is, the first three components of the landing page – headline, sub-headline, and copy.  Here is a site I found when looking for examples of landing pages.  It critiques some landing pages, which I think is very helpful; what they liked and what could be changed:  Landing page examples. […]

  28. TohaPro

    thank you very much!!! working on some landing pages right now and your examples helps me a lot, bad parts that you don’t like with the explanation is the best part.
    if you could post some more examples in same style that will be awesome and for sure will help a lot to others.

    thanks again!!! :)

  29. Visual Communications » 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] | Unbounce | Your DCTC News Source : Dakota County Technical College

    […] 25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] | Unbounce. Comments: No Comments RSS Feed: RSS Category: Uncategorized Tags: banner ads, forms, html design, landing page. […]

  30. Faço uma campanha de mídia ou um novo site? | Soundy

    […] é hora de pensar em objetivos e ganho através de midia. Se o seu site já possui URL amigável, landing pages para leads, analytics estruturado e suas redes estão prontas para receber seus milhares de consumidores […]

  31. 25 Lead Gen Landing Pages Critiqued for Conversion And 10 Expert … | iPocketcash.com

    […] 10 Tips for Lead Gen Conversion At the end of the post Ill be doing a recap of what weve learned over the course of these critiques so you have a starting …unbounce.com/…/25-lead-gen-landing-pages-critiqued-for-co… […]

  32. Jef

    Nice examples. Here is another beautiful landing page that I found interesting:

  33. greg

    Nice topic. I’ll check http://monetate.com/ :)
    I think some landing pages have too much forms.

  34. John

    I’m looking for a model landing page to sell a book. Would it follow the same general outline as these pages? Or is there a better way to go about it?

    What is the best method to lead potential buyers from an email offer to a page that sells the offer?

    Your ideas will be appreciated. Thank you.
    John Ritchie

  35. Designing a Landing Page | Web Design 2

    […] More… http://unbounce.com/landing-page-examples/built-using-unbounce/25-lead-gen-landing-pages-critiqued-f…/ […]

  36. Sophie


    I want to make a landing page and I’m looking for inspiration. My favorite is “Spanish Slang Dictionary” because they have only one form (so it converts better). I’ll probably try to do something like this.

  37. My 30 Minute Unbounce Landing Page Test

    […] educational information in their Blog and other resources.  I particularly liked a recent one with 25 examples and tips for lead generation landing […]

  38. Daniel Fox

    Great tips on lead generation forms. I’ll use these to test my own. Thanks!

  39. Julie

    “Spanish Slang Dictionary” looks amazing. I’ll try to do something like this. That is really simple with only one form -> e-mail address. Love it ! :)

  40. Rui Barbosa

    Great post, I was looking for this!

    Oh, on #16 – Villa Huinid Cabanas – they send you price and availability (and I’m guessing some more information as well) if you fill the form, so I guess they accept your apologies ;)

  41. Fiona

    Amazing post who gives me few ideas. I really like “Empires & Allies”. It is maybe because I love game industry ;)

  42. Dom

    Super post. I am just in the process of putting together a website for an IT services firm and got really great ideas from your examples, especially the Nerds!

  43. How to Easily Earn $50-$100 Daily with Affiliate Marketing?

    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  44. How to Land Your Ideal Client Through Advertising, Content, and Social Media

    […] Unbounce, a company offers landing page software, does a great job at this by creating lists like 25 Smart Landing Pages for Lead Generation and Your Landing Page Sucks! Here are 10 Examples That […]

  45. How to Set Up a Local PPC Campaign in Google Adwords

    […] 25 lead generation landing page examples […]

  46. Brittney

    Very helpful but please, please check your grammar. In one sentence I saw “scent” used instead of “sent” and open parenthesis without closing parenthesis. Very distracting

  47. Mark

    A great article. It’s nice to see some varying examples as well. I think you guys might be interested in this article on design vs lead generation: http://goo.gl/z9bKr7

  48. Ryan

    Hey Oli,


    I have a question about what you think of the new https://rightsignature.com/ website…???

    You though the first one was great, what do you think of the content being on the left scroller and the CTA being on the right of the page the whole way through?

    Would love to hear your quick thoughts on it?

    Much appreciated,


    • Oli Gardner

      Hey Ryan,
      I LOVE the new homepage.
      Having the persistent CTA is very smart.

      As soon as someone connects with your messaging, the CTA is right there for them to get started.

      People could learn a lot from this approach.

      As always, beautifully designed too.


  49. Victoria

    Excellent critique. Certainly though I would tell at least 1/4 of them to have their sites reviewed for spelling.

  50. Emilie

    haha, I really like “Spanish Slang Dictionary”. That gave me some ideas :) I’ll make a landing page like this ;)



  51. TecGyan

    Highly Invaluable content…

  52. liability insurance

    Can yoou tell us more about this? I’d like to find out more details.

  53. honeybush tea

    This injury was one that was not resolved but instead one which left the bicyclist with a
    weakened wrist. Example: “I know you’re probably feeling stressed right now with finals coming up. San Antonio – San Antonio, Texas is the second largest city in Texas and the seventh-largest city in the U.

  54. Arti Khandelwal

    I like your point of landing page. People were more interested in watching video. They like watching video more than reading your content. With the help of social button we easily get information about people and it will be easier.

  55. Is it possible to Earn $50-$100 Daily with Affiliate Marketing? | Net Million Marketing

    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  56. Beauty Tips

    Hello all, here every one is sharing these kinds of knowledge, thus it’s pleasant to read this web
    site, and I used to go to see this web site every day.

  57. dir.cybercontacts.net

    the webstore or they have a certificate trusted online buying assets from Verisign. So, your 60th birthday gifts should be
    able to convey this special affection as well.
    If you are fond of writing poetry, compose
    a poem articulating your love for them on a fancy paper and have it

  58. grey hoodies

    Now I am going away to do my breakfast, when having my breakfast coming again to read further news.

  59. Landing pages: The key to improving website sales | 123-reg Blog

    […] Lead generation pages are the equivalent of product pages for businesses that offer a service. That means they should be used in the same way. If you’re talking about a service, then make the lead generation page for that service the landing page. Remember to keep your lead generation forms simple – never ask for information you don’t need. The less fields there are, the more likely people are to fill the thing out and you’ll have captured your lead. Lead generation pages take many forms – to get a good idea of what does and doesn’t work check out this critique of 25 landing pages from Unbounce. […]

  60. 7 day fitness program

    Thanks for finally writing about >25 Smart Landing Pages for Collecting Leads [+10 Tips for Your Next Page] | Unbounce <Liked it!

  61. Carin

    In addition to providing advanced life support, an ALS dienst may staff additional ambulances to provide basic life support.

  62. Nick

    I bet many have had their landing pages improved by applying these tips. Very useful and definitely effective. I totally agree that in order for a site’s landing page to become successful, these tips must be considered. It’s how generating leads is all about. Hoping for more tips from you Oli!

  63. fibrolief review

    Pretty great post. I just stumbled upon your blog and wanted to mention that I have really loved browsing your weblog
    posts. In any case I’ll be subscribing in your
    rss feed and I’m hoping you write once more soon!

  64. Cheat sheet Profit

    This excellent website certainly has all of the
    info I wanted about this subject and didn’t know who to ask.

  65. acheter-backlinks-de-qualite.eu

    louer des liens en europe de qualiteDonc le PR transmis aux pages liées est divisé
    selon le nombre de liens d’abord, ensuite il s’évapore quand aux liens en nofollow.

  66. unblocked games at school

    Thanks to my father who told me on the topic
    of this webpage, this blog is truly awesome.

  67. Ad Walnut

    Nice blog , I select a landing page for my business. A creative design.

  68. cleaner tough

    Excellent, what a webpage it is! This webpage presents valuable data to us,
    keep it up.

  69. 欧普斯赌场

    欧普斯赌场 http://x48.com.cn

  70. 五大洲娱乐城

    五大洲娱乐城 http://yangieietefhe166.tumblr.com/

  71. Shiv Kumar Gupta

    A worth reading Oli Gardner!! Gained lot of new knowledge. I will try to implement all these

  72. 6 ways to optimize your home page for lead generation

    […] to Unbounce, the website Right Signature, a document and contract services website, does a great job of telling visitors exactly what the site is for with a good headline. While the headline is highly important, it isn’t the only bit of content that’s […]

  73. Chi Flat Iron

    I think the admin of this web site is in fact
    working hard in favor of his web page, since here every data is quality based information.

  74. www.annuaire-sites.org

    Trading onn the stoxk market needs a lot of investigation prior to you trruly
    do your very first trade.

  75. online microjobs

    All you have to do is perform an online search on “affordable home based business opportunities” and
    you will see page after page of listings on any search engine.
    Even selling the stuff that you have decided on can turn out to be a thing that
    you could do without paying anything. Many webmasters overlook
    this area so competition could be little if the proper niche is discovered.

  76. Moviestarplanet Cheats For Money

    t need to keep aside any fixed number of hours; you can play with them whenever it is convenient
    for you. Global Warfare encourages co-op play and hence its developers have built the game with the Facebook
    gaming crowd in mind. Twitter is one way to ‘tap into the online collective consciousness’
    and bouncing ideas off of others.

  77. web page

    Supongo que las cosas cambian por algún motivo.

  78. ios app store download

    Get more app boost apps downloads downloads by optimizing your app store listing using these tips and best practices,boost apps downloads. We are offering you the best app store optimization to help you achieve the success of app marketing.

  79. Fenstersteuern

    Loans by Prosper are Unsecured – negative Collateral hunted

    Because these loans don’t have belonggings pledged becoming conservatives,
    they’re thought oof greater thresat by the use of the lender.
    the most common unsecurestd loan is the credit card, whidh is basically
    a excessive interest rate line containing credit.
    At America mixed Unsecured, personally perceive one unexpected events arise requiring extra
    cash this may not bee readily available so you.Unsecured private Loans seat provide
    glorious reuction since any objective including holidays, price consolidation, dwellking
    enhancements, automobile restore neither unforseen emergencies.

    Personal lines including Loans

    Unsecured financial institution loans are used occasionally stopping at lenders including are offered soo only a select meeting of consumers–those by cprrect credit
    Your private mortgage may even count one other empire concerning credit score bewcoming your credit report, moreover in case you get going next to-living payments, you’ll construct credit whereas paying sad proposal.

    Getting a private mortgage by below-average credit

    Do one purchasing. it’s possible you’ll alternative might not pass so
    get a personal mortgage by way of your regular financial institution. if you happen to do
    not, secure are dozens regarding lenders on the market who concentrate on personal mortgages.

    Most of our lendsers do not hoedow conventional credit checks, nonetheless,they may question various
    cliednt databases, equivalent to CL confirm, TeleTrack instead DataX aas a way
    tto verify your id and overview your past personal loan history.

    Loans, financial savings & CDs, and extra

    Let us provide help to find a loan.RefinanceNeed a better fee yourr own home loan?discover in if yyou happen to canlower your cost.examine mortgages & fees home PurchaseReady facing buya house?evaluate mortgages
    furthermore rates now.evaluatemortgages &
    fees home EquityTap inwards yourhme worth.cadge in oppksition to the value likeyour own home.compare loans & prices Auupon loansNeed cash foraa automobile?scour used andelse auvia loan phrases.examine mortgages & fees
    peronal loansReady via fundyour dreams?utilize for spectacular money you need foryour subsequent project.find started security disrespectul : ptotect your self towards telephone, e mail also
    web .

  80. Shana

    I was excited to discover this great site. I want to to thank you for your
    time for this fantastic read!! I definitely enjoyed every bit
    of it and I have you book marked to check
    out new things on your site.

  81. service

    I pay a quick visit everyday some web sites and websites to read content, however this website presents
    feature based writing.

  82. 3 Unique Ways To Grow Your Online Retailer Leads Email List - etailinsights

    […] you have to offer a solid freebie that provides some serious value and you have to develop a killer landing page. Use similar verbiage in your ad copy as you do on your landing page so retailers don’t feel like […]

  83. Cecile

    5. Advantages of Web Televisions in the typical 1

  84. Staffing Company

    This web site is very use full & information of landing pages.

  85. website traffic search

    Hi there mates, how is the whole thing, and what you would like to say on the topic
    of this paragraph, in my view its in fact awesome for

  86. Hao 123 China

    Aw, this was an etremely nice post. Spending some time and actual effort
    to produce a good article… but what can I say… I hesitate a lot and
    never manage to get nearly anything done.

  87. Thelma

    You really make it seem so easy with your presentation buut I find
    this topic to be really somethinng that I think I woujld
    never understand. It seems too complicated and extremely broad for
    me. I am looking forward for your next post, I’ll try to
    gett the hang of it!

  88. Presse agrume

    hi!,I really like your writing very a lot! percentage
    we keep in touch more approximately your post on AOL? I require a specialist in this area to
    resolve my problem. May be that’s you! Having a look forward to look you.

  89. bloons td battles hack 2016

    Pretty great post. I simply stumbled upon your weblog and wanted to mention that I’ve really enjoyed surfing around your blog
    posts. In any case I will be subscribing on your feed and I’m hoping you write again soon!


    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  91. Alex

    If you want some more ideas, you can check out our blog post on LeadBoxer: https://www.leadboxer.com/blog/best-lead-generation-landing-pages/

  92. 175+ Resources to Build Your Email List & Drive Huge Results! - ConvertPlug

    […] 123) 25 Smart Landing Pages for Collecting Leads  […]

  93. Rameez SEO

    Can anyone please suggest an example of ideal reservation form or quote page for limo business?

  94. How to Earn $50-$100 Daily with Affiliate Marketing?

    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  95. How to Earn $50-$100 Daily with Affiliate Marketing? – Site Title

    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  96. Affiliate Secrets Of 2017-That You Must Know Before Start Affiliate -TipsTune.Info

    […] pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  97. James Edwards

    Thank you