Paid advertising (PPC)

Get the most bang for your PPC bucks. Discover how to build must-click ads, optimize your spend, and drive traffic that converts—without breaking the bank.

Pay per click

The definitive Google Ads audit guide (with an interactive checklist)

March 15, 2024 . 22 minute read

Launch a paid ad campaign

Pay per click

Google Ads basics: A guide to setting up your first Google Ads campaign

May 12, 2020 . 11 minute read

Pay per click

How to write effective Google Ads copy for PPC (with best practices and examples)

March 13, 2024 . 18 minute read

Pay per click

PPC keyword research 101: How to build your campaigns

June 23, 2021 . 19 minute read

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Build landing pages for PPC

Pay per click

What is a PPC landing page? (With 7 real examples for Google Ads)

January 14, 2024 . 12 minute read

Pay per click

How to optimize your landing page for better PPC

September 16, 2021 . 23 minute read

Pay per click

How landing pages impact quality score on every ad platform

August 4, 2020 . 12 minute read

Pay per click

8 dynamic landing page examples and best practices

May 10, 2024 . 11 minute read

Pay per click

PPC for SaaS: How to build a winning paid marketing strategy and accelerate growth

May 13, 2024 . 20 minute read

… Can AI do it all for you?

Podcast

Unprompted: Can you build a marketing campaign using only AI?

June 6, 2023 . 33 minute listen

PPC campaigns that worked

Marketer story

How Thinkific’s using 700+ landing pages to double their saas growth this year

February 4, 2020 . 9 minute read

Marketer story

See how dynamic text on a landing page helped increase conversions by 31.4%

April 3, 2018 . 5 minute read

Marketer story

How hyper-targeted marketing helped Zola take over the wedding industry

October 1, 2019 . 16 minute read

All posts about pay-per-click marketing

115 Results

How to Make More Money in AdWords by Spending Less

June 11, 2014 . 7 minute read

Is Pay-Per-Click Still Relevant in the Age of Inbound Marketing?

May 08, 2014 . 6 minute read

7 Quick and Dirty Ways to Supercharge Your PPC Landing Pages

April 30, 2014 . 8 minute read

9 Conversion Experts on Why PPC Landing Pages Are the Key to Smarter Marketing

April 28, 2014 . 9 minute read

How To Boost Your AdWords Click-Through Rate By A/B Testing Your Ad Copy

April 17, 2014 . 7 minute read

Zero AdWords Conversions: Do You Have a Sales Problem or a Marketing Problem?

March 17, 2014 . 7 minute read

The Baker’s Guide to PPC Marketing

March 05, 2014 . 9 minute read

How to Get Your Leads to Like You More with Facebook Custom Audiences

February 17, 2014 . 5 minute read

How to A/B Test Circles Around Your Competitors in AdWords

February 03, 2014 . 5 minute read

The Secret Power of the AdWords Search Terms Report

January 15, 2014 . 1 minute read

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Social media
Email marketing
Conversion optimization
Landing pages

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