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35 Beautiful Landing Page Design Examples to Drool Over [With Critiques]


A professionally designed landing page can improve your conversion rates.

This post is all about showcasing awesome landing pages, to give you some inspiration for your next design. It’s worth stating that no page is ever perfect — or conversely, every page can be better. With this in mind, we’ll be offering perspective on what makes each page special or interesting, while providing some insight into what we would try out in an A/B test experiment to optimize for higher conversions.

But what is it that makes a landing page design effective?

There are many factors, but the principle reasons are an adherence to the fundamental rules of conversion centered design:

  • Use a clear and concise value statement so visitors understand the purpose of the page immediately
  • Focus the whole page on a single message, with a single primary call to action (CTA)
  • Use conversion design rules to make your CTA stand out (whitespace, color, contrast, directional cues)
  • When using a form to collect data, balance the amount of information requested with the perceived value of the item being given in return (report, eBook etc.)
  • Use modal dialogs for supplementary information (terms & conditions, privacy policy, product details) as opposed to sending them to your website (which removes them from your intended conversion path)
  • And many more that I’ll get into in the examples below…

Note: All of these landing pages were built using the Unbounce Landing Page Platform – huzzah! A big thanks to customers that consented to have their pages showcased here. Enjoy!

For this post we’re going to do something different. We’ll have 2 people to critique the pages. Oli Gardner will do some and Carlos Del Rio the others.

1. Manpacks – Seduction Oriented Design

Critiqued by: Oli

What I like

  • It’s sexy: Predictable response? Yes, absolutely. That’s the whole point.
  • Validation: They jump right into showing off the famous publications that have featured their company. From a design perspective, the grey monotone prevents a mishmash of colour creating any visual distraction from the call to action (CTA).
  • Value propositions: The main content on the page answers two simple questions: “What is it?” and “Why should I care?”
  • Testimonials: The second is one of the funniest I’ve read. Socks as a Service – genius.
  • Removal of doubt: The subtext below the CTA lowers the perceived risk, which can improve the click-through-rate (CTR).

Things I’d change or test

  • Tagline: To make it more immediately clear what the purpose of the page is, I’d add a succinct tagline beside the logo.
  • Main title (core value proposition): There are a couple of ways to use a headline: A) use a very clear statement of what you are offering to enable an understanding of the purpose of your page, or B) entice your visitor to want to keep reading by using a seductive headline. They’ve gone with B here, presumably in an attempt to catch your attention and increase curiosity (or to push a particular button). For a test, I’d try approach A and make it really clear from the get go – what Manpacks is (this would work really well with the tagline to help pass a five second test).

Site*: www.Manpacks.com

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The example below shows an alternate page they created, presumably to speak to a different segment or create a different emotional trigger.

2. FluidSurveys – Kings of Contrast

Critiqued by: Oli

What I like

  • Clear value proposition: The headline is very simple and leaves no doubt about the purpose of the page and the product. And it’s nicely backed up by a well written explanation of some of the core benefits directly below.
  • Highlighted testimonial: The brushed highlight of the testimonial gives it a bit of extra design zing and prevents the page from feeling too text heavy.
  • Contrast: They chose two nicely contrasting colors to highlight important elements. The free label, and the form CTA.
  • Context of use: Their choice of imagery lets you know that the product can produce mobile-ready polls.
  • Validation: Like the example above, they provide a strong sense of trust by including a set of logos.
  • They’re Canadian! Woot!

Things I’d change or test

  • Remove the footer navigation: Any extraneous navigation on a landing page can lead your visitors down the wrong path. I’d recommend removing the footer nav to simplify the available choices.
  • Explain the logos: Add a small label (like example #1) to explain that they are client logos (or sites that have featured/written about them).

Site*: FluidSurveys.com

3. Golden Sands – Selling Me Softly

Critiqued by: Oli

What I like

  • Experience: It immediately makes me want to go on holiday and stay in a pimp hotel. The pillows are literally selling me softly.
  • Price: Travel is very much about price, and they get that out of the way right off the bat, so you can move on to the finder details after unerstanding if you can afford it or not. #smrt
  • Endorsement: The Trip Advisor certificate of excellence let’s you know that a recognized authority has validated the company.

Things I’d change or test

  • The form header: Apply now? For what? It’s unclear what you’re applying for – I thought it was a booking site, but apparently I have to apply for something. Make it clear why people are filling out your form.
  • Primary value proposition: There’s no clear statement of what the page is for or what you’ll get. I’d try moving the hotel logos from the top and adding in a strong statement that
  • Testimonials: The testimonials shown are anonymous which reduces their impact (as they could have been made up). Always ask permission to use a testimonial and include the name of the person providing it for extra trust points.
  • Exclusive: There is a mention of an exclusive preview invitation, but it doesn’t explain what you’re being invited to. I’d also make this stand out more if it’s an important selling point – perhaps using some visual cues to draw the viewers eye.

Site*: GoldenSandsExperience.com

4. The Sharp Firm – A Consistent CTA

Critiqued by: Oli

What I like

  • Consistent CTA’s: the Calls to action on this page are matched in two ways. They have the same message and the same color to let you know which areas to pay attention to. Bonus points for not saying “Submit” on the form button.
  • Use of video: There are two videos that help build an honest and open dialog with visitors right off the bat. First you get to hear from the company and then they use real video testimonials from clients – much more effective than written quotes.
  • Clarity: No company wants to be contacted about something they don’t do. By listing the services they offer they ensure the right people will get in touch.

Things I’d change or test

Honestly, this page is great – I’d change very little.

  • Purpose of contact: I wouldn’t normally advocate making a form longer. But it might be helpful to add a dropdown list containing the purpose of the enqiry. This would help from a reporting angle (letting you gauge the needs of your prospects in a simpler manner).

Site*: SharpFirm.com
Designed by: http://www.nuartisan.net

5. GreenLighted – Superfresh

Critiqued by: Oli

What I like

  • It looks awesome! Yeah, I know ugly pages convert great too, but the design here makes me want to stare at it and find out what they’re all about.
  • Visual chunking: The page is broken up very well vertically, aiding the consumption of information.

Things I’d change or test

  • What is it? I get a rough sense of what the purpose of the company is, but I wouldn’t mind a more detailed description. To prevent the extra copy cluttering the page, it could be opened in a lightbox. Better yet, add a video explaining what it is, how it works and why you should register.
  • Who’s it for? Make it clearer what the demographic of intended customers is. If I don’t think/know it’s for me I won’t sign up.
  • Post conversion social sharing: There’s value in being able to check out the company in it’s social channels – especially when it’s new. However, it would be worth trying moving them to the form confirmation page, so that you’re asking someone who’s already interested in your company, to share your story.

Site*: Greenlighted.com

6. Cheezburger – I Can Has be Funny?

Critiqued by: Oli

What I like

  • Cheezburgers!!!!! Actually, I hate real cheeseburgers (can’t eat cheese – waaa waaa waaa). Aside from that, I just think it’s awesome that the Cheezburger family is using Unbounce.
  • Content chunking: Like the previous example, the page is broken down vertically in a way that makes it easy to digest. They aid getting you back to the top (as it’s a long page) with the classic ^top links at the end of each section.
  • Strong clarity in the value proposition: The headline is simple and inviting and the secondary block of content and CTA explain in simple terms that you can create a free site.
  • Repeated CTA: This is a must have for a long landing page. Here they repeat the CTA (the yellow button) in 3 of the sections to keep enticing you to sign up (this is smart as you don’t know which piece of content will trigger the sign-up response and having a CTA right there will aid conversions.


Things I’d change or test


Site*: Cheezburger.com

7. ReadItForMe – Show me the CTA

Critiqued by: Oli

What I like

  • Major endorsements: Having testimonials from big names like Zappos and top business author Daniel Pink gives you instant credibility.
  • Good use of the highlighter: Some old-school sales letters really overdo the yellow highlighter pen – but here it’s really useful at bringing some of their core benefits to your attention.
  • Design break: Although a little ways down the page – the extended stripe stops you in your tracks (next to the boot print – yup, that’s a pun) and brings the subscription CTA to your attention. This type of break in the design is an excellent way to increase attraction.

Things I’d change or test

  • Move the stripe up: Put the form above the fold.
  • Book list: Have a PDF (or other format) with a full list of the currently available books to give people a reason to register – and put it right near the form.

Site*: Get.ReadItFor.me/Launch

8. Smart Rewards – Clean, Fresh & Simple

Critiqued by: Oli

What I like

  • Descriptive tagline: The tagline beside the logo makes it very clear what the concept is.
  • Clean design: The use of whitespace makes the page very easy to read.
  • One very clear CTA: It’s really obvious what you need to do and the use of contrast shows you within a second where it is.

Things I’d change or test

  • Privacy policy: You should always include a privacy policy when asking for an email address. Especially when doing Google AdWords as they can sometimes ban your account if you don’t have one. Stick it right next to the email field with an anti-spam statement.
  • Bullets: there is a lot of text – try breaking it up with some sub-headers or a few bullet points explaining the core benefits.

Site*: ShareAndTell.com

9. Crikey! – Driven by the Benefits

Critiqued by: Oli

What I like

  • Starts with a bang: Crikey is right! The big bold headline tells you right away that you’re getting a free trial, helping to increase the no-risk factor.
  • Simplicity: The secondary headline spells out what you’ll get and the 3 bullet benefits are crystal clear.
  • Social proof: The testimonials (one from a big name) let you know it’s probably worthwhile.

Things I’d change or test

  • Price: One barrier is the lack of a price. If you’re going to hide the cost (after the trial) – I’d throw a trust statement near the sign-up form that states that you can cancel at any time etc.
  • Privacy policy: As in the example above, I’d link to a lightbox page containing your privacy policy and place it in the form area.

Site*: Crikey.com.au

10. Echodemic – Selling a Promise

Critiqued by: Oli

What I like

  • Opening statement: The opening sentence describes their offering perfectly and succinctly.
  • Social proof: The decent sized Facebook following lends credibility to their appeal and the fact that they understand how to build a following which is what they are selling.
  • Honesty: It tells you the cost, so you can weigh up the potential value associated with extending your brand reach.
  • Clear contact method: The big phone number increases the trust factors by letting you know there are real people to deal with. This will also help with being able to assess the time, number of fans (what demographic they are) and value that you’ll get for your spend.

Things I’d change or test

  • Move the form: Stick the form above the brand logos.
  • How are the logos connected: Are they just hotel names to help you understand the point of the page? Or are they existing customers? Make this clear with a title if they are customers.

Site*: Echodemic.com

11. H. Bloom – Pro”Fresh”ional Repetition

Critiqued by: Oli

What I like

  • Repetition of CTA: Being a long page they are using the smart practice of repeating the CTA throughout.
  • Teaser: The low price with free shipping placed next to the CTA is a nice way to encourage a click-through.
  • Sectional: Each section of the site is almost like it’s own mini landing page, with titling, a purpose, a CTA and plenty of social proof with customer and press mention logos.

Things I’d change or test

  • Short version: I really like the current version, but it would be interesting to see just the top section used on it’s own.

Site*: HBloom.com

12. Wistia – Content Marketing Done Right

Critiqued by: Oli

What I like

  • It’s all about the benefits: They do a great job of selling you on the reasons for entering your email.
  • The size of the prize: In this case they are giving a ton away in exchange for only one form field – this is a very good deal.

Things I’d change or test

  • Clearer headline: The whole point is to receive a guide to video marketing, but with the funky title design, it’s hard to read and the word guide gets kinda lost.
  • Privacy policy: If you’ve been reading thus far you know the scoop.
  • Preview: Build extra trust and incentive by showing a short preview of one of the videos.

Site*: Wistia.com

13. Zipongo – Fresh Food!

Critiqued by: Oli

What I like

  • Freshness: The design (photography, cleanliness and color palette) really exemplify freshness here
  • Massive CTA: What should you do on this page? Dead obvious right? As it should be.
  • Big clear benefit: The 50-90% off makes it clear why you should care.

Things I’d change or test

  • Title: Use the word food! Make it super obvious.
  • Unbounce: Send us some free fresh food! :)

Site*: Zipongo.com

14. Tapptics – Emphasizing Design

Critiqued by: Oli

What I like

  • Eating your own dog food: The offering here is all about design, and what better way to sell yourself than with a beautiful design.
  • Sense of urgency: Using the classic “limited time offer” can increase the feeling of urgency and hence conversions. And everyone loves a deal.
  • Full disclosure: The entire contents of the design kit are shown so you know exactly what you’re getting. No smoke ‘n’ mirrors here.
  • It’s personal: By including a family photo of the designer it gains a more human feeling which can increase trust.
  • Includes a video: (The stick figure). Demoing what you’ll get.
  • Live chat: You can chat directly with Jen which is a great way to get questions answered (which can be fed back into an A/B test once you know where confusion/hesitation lies).

Things I’d change or test

  • Chat position: I’d put the live chat widget right at the point of conversion – so that anyone hesitant to click to buy, has a support channel right there.

Site*: Tapptics.com

15. Tube Mogul – Start Here

Critiqued by: Oli

What I like

  • Directional cues: The use of arrows guides people through how they should interact with your page.
  • Trust: Customer logos let you know they have a solid product.
  • Showing features: Screenshots help show what you’ll get.

Things I’d change or test

  • Video! When offering a video solution, you should really be using a video to demonstrate what your product is about. Tsk, tsk.
  • Button copy: Make it very explicit. What exactly are you downloading? The only way to know is to read the small text at the top of the form area. Repeat this clearly on the button

Site*: TubeMogul.com

16. Startup Weekend – Newsletter Signup

Critiqued by: Carlos

What I like

  • Clean: This is very easy to read. The white background with orange headers and black body text stands out easily and the action is easy to see.
  • Emphasis: Startup Weekend clearly got the memo that bold is a good way to draw attention to important information.
  • Proof: Existing companies that started at a Startup Weekend.

Things I’d change or test

  • Leverage Lists: Too much of a good thing is a bad thing; the first paragraph has too much bold. That first paragraph is probably better off as a list. If you step back from the content you can see that the bold is overpowering.

Site*: StartupWeekend.org

17. Video Storytelling – eBook Download

Critiqued by: Carlos

What I like

  • Straight to The Point: The title is informative and leads directly to the action.
  • What’s the Value: It is important to state what your give away is worth. If you are giving something for free people don’t necessarily think about how much it would cost them to buy the thing you are giving.
  • Function: About the eBook has a concise description of what the book contains, now the visitor knows what they are going to get.

Things I’d change or test

  • Order: I would definitely test having Written by appear directly below the action. That makes the eBook more important than the authors, but still offers up the authors as a trust factor at the action point.
  • Benefits: How does this benefit the visitor. Try making Create Video the Right Way more about how to connect to the people watching, or what feelings the non-profit needs to produce. Non-profits in particular rely on emotional and human connections, if you are trying to speak to them you should have some human benefits attached.
  • 1-2 Punch: I would test making this page even shorter. Instead of three rows make the second row two columns: one with function, one with benefits.

Site*: Causevox.com

18. Huli Health – Process Explained

Critiqued by: Carlos

What I like

  • Count it Off: Good use of numbers. This page makes it very clear what the process looks like.
  • Major Media: The references to major media coverage is a powerful trust factor.
  • Match Game: Content and images are very well aligned here. Search, Dentists, Scheduling, Traveling, and Review are all clearly expressed.

Things I’d change or test

  • Order: I would definitely test having the ordered list above the action.
  • Trust and Action: I would also test putting the major media logos directly before asking for the action. Showing the visitor you are trustworthy and legitimate before asking them to do anything is a good way to maximize your response rate.

Site*: HuliHealth.com

19. Blabcake – Setting the Stage

Critiqued by: Carlos

What I like

  • Simple: Clear headline telling the reader where they are.
  • Good Button: The action is tied to the desire to be notified when the launch happens.
  • Support: This is a good second call to action. Usually I avoid second calls, but this is an appropriate use of social out links to let the person decide how they want the notification to come.
  • Oli: I just love the visual design of this page – as a coming soon page, the stage curtains opening remind me of my dad’s theatre. I have a lot of respect for companies that begin their journey with a conscious desire to provide excellence through multiple channels (design, UX, usability) – all of which ultimately lead to conversion.

Things I’d change or test

  • Text: The sub-headings all beg the question: “How?” Try using some description of the function that accompanies the benefit described in the sub-headings.
  • Icons: The magic icon is spot on. The other two are a good chance to test different ways to express your future plans. Try showing characters using the appropriate devices, or acting out things related to using the product.
  • Sharing: Test a secondary call to send this page to a friend, or share on Twitter or Facebook, instead of just following (more action oriented than passive).

Site*: BlabCake.com

20. Polytown – A Guided Experience

Critiqued by: Carlos

What I like

  • Fast: A pre-order, a deal, and an action all in the first foreground element.
  • Time: The deal is time dependent, that adds some urgency.
  • To the Point: Each element literally points to the next step.

Things I’d change or test

  • Closing: I would try switching the actions so that buying action is at the top and the signup for a Free version is at the bottom – to give more weight to the commerce portion.

Site*: Polytown.co.li

21. Demandforce – Marketing Tour

Critiqued by: Carlos & Oli

What I like

  • As see on!: Right at the top is a testimonial that describes a benefit and associates the product with a third-party authority, and then backs it up with a great quote from the cpmpany showing how it made them extra money (who doesn’t like that!?) – donations taken at Unbounce.com/olis-poor/ – They even have an Amazon review :)
  • Market share: they already seem to have a 30% market share – invest.
  • Demonstrate: Love the images that show what the emails and texts look like.

Things I’d change or test

  • Big Form: There are only two required fields, don’t make a visitor feel like they are taking on a long labor to get information. Scale back to just name and phone number. And don’t start the conversation with “Fill in this form. That’s the equivalent of walking into The Gap and being told to try on clothes and then buy them (yeah right, like they fit well).” Seduce, or even coerce, but don’t instruct.
  • Call to action: The visitor isn’t really looking to sign up, they probably will respond more to “Request Tour” or “Get Started”.
  • Footer: The links in the footer, other than Privacy, are just distractions. Get rid of as many leaks as possible to keep conversion high.

Site*: Demandforce.com

22. Adzerk – Green for Go

Critiqued by: Carlos

What I like

  • Classic Presentation: Blue and white is a classic business related color scheme.
  • Tell them and tell them again: The page opens and closes with the same challenge (16 second sign-up).
  • Iconic: Good use of icons, they help make the content bite sized.

Things I’d change or test

  • Important Buttons: the button colors are too similar in color range to the blue. If you want your buttons to pop you need them to contrast with the main theme color.
  • Benefits: I was most of the way through the page before I could answer the questions about why I would want this. Try moving your benefits, like 5¢ CPM, up near the first CTA button.

Site*: Adzerk.com

23. Boost Your Search – Free Audit

Critiqued by: Carlos

What I like

  • ROBOTS: We like robots.
  • Make Something Important: Good visual language on the pricing. There is a clear visual communication of which one is the best option.
  • Show me the numbers: Nice use of statistics and clear communication of cost.

Things I’d change or test

  • Back it up: Cite the sources (Statistics and Testimonial) show that you didn’t just make them up to get the sale.
  • Stick to your guns: Choose one action and stick with it. In cases like this the e-mail lead is not nearly as valuable as the customer.
  • Make Two Pages: Differentiate the action Free audit and Paid Plan into separate landing pages so you can segment the traffic from channels like PPC.

24. Knovio – No Talent Required

Critiqued by: Carlos

What I like

  • Big Buttons: The buttons are bold.
  • Clear Value: The bullets have clear indications of the value.
  • Video: The use of video to demonstrate video is spot on and the video title is informative even if you don’t watchit.

Things I’d change or test

  • Choose your fight: There are six actions on this page–three social and three button CTAs. There are so many great elements on this page, instead of having the “take a tour” button try having the tour be the video element.
  • Keep it Simple: Reduce the number of potential actions. Even though this is a tool built on a more robust software let this page get people into the free version and use other pages to upgrade the user.

Site*: Knovio.com

25. Oil & Gas Investing – Form Focused

Critiqued by: Carlos

What I like

  • Right to the Point: The action is right at the top.
  • Supporting Action: Supportive secondary call, call us or download. I am usually against secondary calls, but since this is a big ticket item the phone may be more important.
  • Scannable: Clear sub-headings make it easy to understand without having to read every piece of text.

Things I’d change or test

  • Mis-match: The Oil & Gas Industry block has a visual mis-match; none of those are oil or gas related. Change the images or the headline.
  • Close Strong: Test a CTA at the bottom too. Which ever is the primary action, probably the phone number.

Site*: USOilInvestments.info

26. Menucopia – Pre-launch Done Right

Critiqued by: Carlos

What I like

  • Iconic: Great icon to start. If that matches your social media avatar you get bonus points.
  • Minimalist: Simple open designs give your content room to breathe.
  • One and Done: One simple action; I think I love you Menucopia.

Things I’d change or test

  • Call to Action: That button needs a more compelling action: Join, Get on the List, Be First. Your call to action should be from the perspective of the user and you should be able to add “I want to” before the button’s text.
  • Social Proof: Test social logos in the benefits section. Don’t just tell people you integrate social, show them the logos.
  • More Contrast: The blue text should be darker for better readability, and the button text should be bolder.

Site*: Signup.Menucopia.com

27. Eureka Report – With Bonus Gift

Critiqued by: Carlos

What I like

  • Red, White & Black: The color scheme is classic and trustworthy; this is clearly business oriented.
  • Bam, CTA: The CTA is descriptive, value based, and right at the beginning.
  • Images Match: Messaging and imaging are well matched, Time magazine.

Things I’d change or test

  • Wait What: The product, Eureka Report, is overpowered by the incentive. Am I getting the Eureka Report or Time Magazine. Fix the hierarchy so it’s clear what the purpose of the page is. Try switching the positioning of the 10 reasons block and the form block.
  • Top X: As popular as Top 10s are smaller lists are punchier and more memorable. Try 5 or 7 that will give you a littler more space to play with too!
  • Incentive Placement: Test having the “Ends Midnight” next to the form in place of the clock. Remind them right as they are taking action why they are doing it now.

Site*: EurekaReport.com.au

Design Showcase – Digital Telepathy

The remainder of the examples shown have been designed by our premium design partner, Digital Telepathy. First up is the page that showcases their IMPRESS landing page & banner design service and then a series of pages they’ve designed for Unbounce customers.

28. IMPRESS Landing Page Design

Critiqued by: Oli

What I like

  • Contemporary design: They mix beautiful modern design with modern navigational interaction. Instead of a microsite, the nav does a scroll further down the page to the next section.
  • Separated landing pages: Each section (or internal page) acts like it’s own landing page with a strong title, beautifully designed description of it’s purpose and a call to action.
  • Endorsements from big names: Famous names in the industry are used to provide evidence that they are capable of quality work.

Things I’d change or test

  • Hard to find the navigation: The navigation to take you to the next section is hidden on the left side of the page and can be easily missed – leaving the visitor not knowing to scroll down. I’d prefer to see a traditional top navigation that does the same smooth scroll effect to each section with a “back to top” link to reconnect to the header area.


29. SlideDeck Pro

Critiqued by: Oli

What I like

  • The title: Great at describing the demographic – designers. It’s clear if you are a designer, you’re in the right place.
  • Descriptive CTA: The button describes what you’ll get and how much it costs you.
  • Demo: They have a great modal demo of what a slidebar is to show you in context what you are buying – BIG plus points.
  • Features: The page breaks down the feature set really simply
  • Customers: An impressive set of customer logos completes the evidence that they are good at what they do.

Things I’d change or test

  • What’s a slider: The best slider, but is it a mini burger or a Javascript thingymajig? You decide? (if you clicked the demo button this is moot).

Site*: Slidedeck.com

30. Retargeter

Critiqued by: Oli

What I like

  • Headline highlghting: the black background with white text come over as a great exercise in contrast based design to highlight the headline and get the purpose of the page across quickly.
  • Choice of contact method: Not everyone is new school – especially larger companies. So phone numbers can be fast effective ways to get in contact with people. they combine the main CTa with the secondary phone CTA well in the header.
  • Good testimonials: Photos, names and links add credibility.

Things I’d change or test

  • Pick your conversion goal: the main problem with this page is that there is a click-through CTA at the top and a form below. Which is the intended conversion goal? Chances are most will click the button at the top out of curiosity, but this isn’t a true reflection of conversion or real intent. I’d stick the form up top and remove the buttton – or vice versa – test, test, test.

Site*: Retargeter.com

31. PetAmberAlert – Literal Design

Critiqued by: Oli

What I like

  • Heartstrings! The title alone cuts you to the bone (pun intended).
  • Best CTA of the day: Find your pet now is such a strong call to action to anyone in this situation. Demographic gold.
  • Heartstrings #2: “There is a 77% chance that your pet will be seen by someone who received our Pet Amber Alert via:” – come one – convinced yet! This one is all about the copywriting. Awesome.

Things I’d change or test

What? How could I, What a great cause. Honestly though, it’s a good page with good trust factors (logos and testimonials) and a good explanation of what to expect (what’s your pet worth – the pricing table).

  • Bottom nav: Take away all the extra links – it’s poor form. That’s my gentle critique.

Site*: PetAmberAlert.com

32. Monsoon – The Value of Association

Critiqued by: Oli

What I like

  • Modern tech: Speaks to a very specific modern technology sector (catches the HTML5 nerds is what I’m saying).
  • Why?: Strong section on the importance of the company’s technology.
  • Nice form container: the form is above the fold and contained nicely although it could use a little more contract and a visual cue to point out that this is what you want the customer to do.

Things I’d change or test

  • Mobile Apps: The purpose *appears* to be to build mobile apps but it’s very buried in small text beneath the main imagery – much better to use large test to convey the message and *then* follow it up with “context of use” images where you see apps used on mobile devices.
  • Talk to us: Why? What is the benefit of talking to you about your project? Try adding a direct benefit beside the CTA that says “Talk to us about your next project, so that we can a,b,c the hell out of it…!”
  • Clients: Put the title above the images so it’s clear why they are there.

Site*: Monsoonco.com

33. Dev Auditions – Chunking & Simple Steps

Critiqued by: Oli

What I like

  • Clear value proposition: It’s clearly about hiring better people – focused on dev. But the headline could be clearer (see below).
  • Walkthough: The 3-step process paints a simple picture of how the company operates.
  • Close with the benefits: I like the start, middle and end of this page. Like a good story it leads you through what you need to know, ending with what you’ll get and a closing CTA. +1.

Things I’d change or test

  • Clearer headline: Hire Smarter is generic – if you’re looking at dev hires then make the dev logo bigger or change the main headline into something with greater clarity such as “Hire Smarter Dev Talent”.
  • Types of position: As it’s recruiting, I’d include some scope of the types of talent covered as development can be wide ranging. What are your areas of expertise, and geographical boundaries?

Site*: DevAuditions.com

34. Smartr – Smartr Design for Smartr Phones

Critiqued by: Carlos

What I like

  • Personal Color: Bold colors that also feel friendly because they are earthy.
  • Above the Fold: CTA, Video, and Interface presented above the fold–lovely.
  • Show & Tell: Clear visual instruction toward the 10 reasons means the visitor know where to go and what to expect.

Things I’d change or test

  • Matching: The screenshots have low connection to their text. You should test some other images for the features that may better illustrate the text.
  • 2nd Headline: The second headline loses focus. Is that the benefits or the comparison chart that is being called the best?
  • Close Strong: The final action doesn’t look clickable and forces a return to the top of the page. Just restate your CTA instead.

35. Keas – Fresh Design is Healthy

Critiqued by: Oli

What I like

  • Image and Words: Light, easily understood background that matches the concept of health.
  • Give it Space: An open layout lets people scan. Scanning is very useful for getting to the action at the end of the page.
  • Happiness: The big testimonial is about happiness, which connects well with health, good job taking advantage of natural connections.

Things I’d change or test

  • Emphasis: There are so many italics and bolds that it is hard to tell what is important.
  • Don’t Compete: There are competing CTAs. This page is asking people to Learn More, but one is free (a click) and the other has a cost (e-mail and phone number). If you must have a second action make sure they are cooperative.

Site*: Keas.com

Awesome Stat

People finally seem to be getting the message about being more explanatory and creative with their CTA copy (“No More Submit! No More Submit!” – feel free to chant along). From the selection of “lead gen” landing page examples shown, a whopping 73% are doing it right and describing what will happen when you push their buttons!

*wipes eye in moment of gushing pride*

Got Any Good Landing Page Examples to Share?

If you’ve got or have seen a rocking landing page, please share it in the comments.

— Oli Gardner

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About Oli Gardner & Carlos Del Rio
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  1. Wouter

    Great reviews and examples.
    What about multiple product landing pages, such as fashion collections. When promoting a range of clothing, there is no single “sign-up”,
    What are good (or bad) examples of landing pages for clothing?

    • Oli Gardner

      It’s a great question. We have had customers doing that. From a functionality point of view we can count the all as as conversions, but not differentiating between them (yet). As far as examples, I’ll keep it in mind for the next roundup. As long as you can track each conversion there’s no issue with a multiple CTA page although you might want to consider putting each item on its own page, so you can tailor the message more appropriately (especially for PPC which will give you a higher quality score).

  2. Mike

    Great list.

    As someone who worked on a few of these, great to get some professional feedback. Lots of great tips to glean from ALL the critiques.

    – Mike

    • Oli Gardner

      And they are definitely great pages in part due to your work! Always appreciated Mike.

  3. Dan


    Great information there and some great tips that everyone could benefit from! This site is now firmly bookmarked.

    • Oli Gardner

      Thanks Dan – glad you’re enjoying what you’re reading.

  4. Patty Engels

    Oh wonderful! I’m in the process of redesigning my site, and this is just invaluable information. Thanks for sharing!

  5. debel

    what a waste of time and effort…

  6. Alex

    http://www.cssilize.com/ This is from my competitor (PSD to XHTML service) I strongly believe that they’re swallowing the customers through their landing page.

    • Oli Gardner

      To be fair – that is a homepage – and not a promotional landing page that was designed with a single focus.

  7. Mike Roberts

    What a dreary selection of landing pages, in your face marketing pages shuch as these are not good design. I could rant more but what’s the point!

    • Oli Gardner

      I’d love to hear you rant more! Let’s get a conversation going. And if you have any examples to share that you like that would be awesome too.

  8. John B

    To be completely honest, 50% of these sites clearly suck. “The Sharp Firm – A Consistent CTA” beautiful example? Really? come on

  9. Monse O.

    Cool article. I found it really helpful to see which details can be improved from each Landing Page. Here’s a guide I find extremely valuable when creating the ultimate landing page:


  10. Jan @ Website-Tuning

    Thank`s a lot for this list of really great landingpages!
    Your comments, advantages and disadvantage of each page are really helpfull. Thanks from Germany

    • Oli Gardner

      Thank you Jan! Great to hear some international support! Thanks from Canada…

  11. James Hind

    Great list, nothing better for inspiration than critiqued landing pages. Love to see more of this.

    Plus if any of the companies tested the suggested changes, would be great to hear what the effects were.

    • Oli Gardner

      Agreed and agreed :)
      We’ll continue to do these types of post as often as we can for sure.

  12. Jason Nash

    I agree with everything you have said. More More More. This is the kind of information I realy need. Thank you very much.

  13. Scott Purcell

    Amazing list! And great analysis. Some really great ideas here for building your own landing pages

  14. Chris Fernandez

    Hey Oli,

    I know this post took awhile to put together, but as an ongoing resource, it’s a fantastic piece on all types of landing pages for all sorts of purposes.

    This appeals to small and large companies alike regardless of their desired outcomes.

    What would you suggest for companies that are smaller, and perhaps don’t have the know-how, expertise and/or creative team or budget to produce pages of this caliber?

    I’m sure some of your audience would love to design these types of pages using unbounce, but simply cannot (either because they can’t afford the high level design/artists, or they are not as sophisticated), so what do you suggest for some of these types of companies?

    Again, great job my friend.

    • Oli Gardner

      It’s a great question Chris. And I’ll say that it doesn’t have to cost the moon, but once you have a great design, you can then test messaging etc without worrying about being on brand or looking good.

      We have a number of good priced design partners (one of who (Mike Stickney) designed some of these pages that may be a viable option for you. Email me at oli@unbounce.com for more details.

      • Mike

        Thanks for the mention Oli.

        Chris, just to add to Oli’s response, it’s all about finding the right tools (and people) for the job. While these examples do look very professional and polished, I’m sure many of them were not done by a huge creative team or an expensive agency.

        There are plenty of places online to find inspiration (this article being one of them). Pair a solid base design with Unbounce (which can take out a big chunk of your technical/development costs) and you should be capable of getting a great landing page even at relatively small budgets. Plus, once a page is built, it’s easy for a non-technical person to go in and make changes, allowing smaller companies (without a big design/development team) to create various pages on their own.

        As for me, I do try my best to work with companies of all budgets, and I’m sure other freelancers (we’re everywhere…) would do the same. I don’t want to high-jack Oli’s post as my own personal ad, but he knows how to reach me if you want to learn more.

        – Mike

        • Oli Gardner

          Glad you jumped in Mike. You do great work, and if anyone needs landing page design work, I personally put my stamp of approval behind what Mike does and will happily recommend him to anyone who needs a hand.

  15. Goran Candrlic

    As always, a great blogpost. I will have fun time examining all of them!

  16. Alex @ Incept Design

    Great list. Found some cool new things to try out as well.

  17. Ocha

    I sure am glad I looked at this post. I will have to come back and look closer at the comments you have posted on each of these landing pages. Some really good examples. Thanks.

  18. Dave Lucas

    “Beauty over substance” is a fool’s choice. Strong content will lure traffic to the ugliest websites.

    • Oli Gardner

      No argument there. But Beauty PLUS substance stands a better chance. Just makes pure logical and psychological sense. Content is very key in making a page convert – after all, messaging is words (or images/video). At the end of the day, you need a combination of everything and just need to execute well.

      Those without skill won’t succeed, those that can write, design and layout a message in a way that communicates a need to a visitor will.

  19. chris ronk

    Great landing pages and excellent critiques. I get a sense that you really do want us to succeed.

  20. Pit

    Thanks for great Critiques!

  21. Grace Sevilly

    Nice collection. You have data on the CTr / Bounce rate for these site templates too?hat would be awesome

    • Oli Gardner

      Thanks. Yes, a common request. For the sake of confidentiality – many clients wish to keep the data quiet for competitive reasons.

  22. Chedie

    I love this article! After I read everything, it felt like reviewing all UX / UI theories in one go! Thank you for this great information!

  23. Mark Stonham

    Thanks for sharing some fantastic landing pages, and your reviews about good points and potential improvements.

    Do you have any more B2B examples?

  24. How to Create a Landing Page with High Conversions | 2015 NFLMOCK DRAFTS

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  25. Best of April for The Service Industry & Small Business | Service Business SEM

    […] page on your website have a purpose? You know the so what or KISS approach. Well here are some 35 amazingly beautiful and purposeful website landing pages. Take some inspiration and get your message and call to action […]

  26. semanticlayout

    Great article, you can check out some converting landing pages done by me here : http://www.semanticlayout.com/lp-pack-01/

  27. semanticlp

    great landing pages, you would like to check some of my landing page designs here : http://www.semanticlp.com/ and suggest improvements.

  28. fred

    Great examples and comments!
    kept me thinking a bit, because I never thought it would be that important. Anyway I start researching through Stumble and I thought this one was actually a well thought out design

    Well, pretty faces never hurts either hehe

    • Oli Gardner

      Nice example Fred! Original.
      And yeah – a pretty face ain’t gonna hurt your conversion rates.

      Thanks for sharing.

  29. Cyril

    Love these critiques,

    I’m an seo for a small family owned hotel chain, creating landing pages for my niche are hard enough, without wanting to send everybody to the home page.

    Every tip counts!

  30. sanjeev

    Thanks!! really good example. sure it will help me.

  31. Kuldeep

    Really nice landing pages…..and inputs are valuable

  32. Laura

    Great Article. I have a project where I need to create a landing page for a job board, and this gives me great insight how what to do and what not to do.

    Thanks for a great article!

  33. locksmiths

    Hey Olli, apart from these great profound reviews of landing pages – some of the services with great landing pages have actually got me to click on to them (ie sold me their services) – so they must’ve done a half decent job! Tks again!

  34. Alessio

    Thanks…an interesting gallerà…very useful

  35. Best GPT Site

    Great looking landing pages. They all look like they have the potential to convert very well.

  36. Responsive WordPress Themes

    What an awesome list of examples! I love the Cheezburger landing page.

  37. Krishna

    Hi Oli,
    Excellent examples. I’ve created some landing page designs with PSD, HTML/CSS, JS, PHP at semlandingpages.com . Take a look at it when you are free and let me know your comments.

  38. Wikiwik

    Woow very nice collection Landing Page
    Thank you!

  39. moxilla

    Wow, I love this article, I appreciate it, it has helped me think about how to design for my job, much appreciated

  40. Rumjhum

    :D…..Design matters…but the way, you offer your service is more important for conversion through Landing pages.

  41. John

    Not bad at all. :O Those sites looks really ace!

  42. dodo

    nice list here.
    i can use this list to make my landing pages better conversion than before…
    thanks ya…

  43. Alice Ralph

    Really useful collection of landing pages and very useful having the critiques below. Definitely makes you think!

    This isn’t an Unbounce page but would be really interested to hear what people think of this landing page we recently built for a client: http://www.onlyspectacular.com/luxury-safari-kenya.html

    • Oli Gardner

      Hi Alice,
      It’s not so much a landing page as it has navigation to lead people away from your intended goal – but it’s a really beautiful website. I found it hard to get back to the form after I started exploring which is part of the problem.

      You might want to consider adding lightbox type iwindows that open up with supplementary information rater than linking off to other areas – or at least add a clear linkback to the request form from every page.

      Otherwise, great job!

      • Alice Ralph

        Hi Oli, thanks so much for your feedback. Really helpful! Nice idea with the lightboxes – something we will definitely consider.

        Thanks again for taking the time to reply. Glad you like the site design :-)

      • Paul

        I agree a beautiful site and I was interested in the suggestion to use lightbox type windows to keep the site visitor on the page.
        It convinces me that there are circumstances where landing pages are not the best option for engaging visitors. Personally I usually circumvent landing pages wherever possible to give me the chance to make a considered decision. I realise that the majority of marketing is now aimed at impulse buying but many really worthwhile purchases are worthy of careful consideration.

        • Alice Ralph

          Thanks Paul, sorry I only just saw your comment.

          I agree about often avoiding landing pages. I think because I know how to spot one and understand their purpose, I tend to avoid things that I know are targetted at selling to me and try to make my own mind up. However they are proven effective for the general public. We have seen some great results from our clients landing pages.

  44. Tom L

    Hi Oli,

    It seems like you are expert at landing pages and therefore I would really like to hire you to build a landing page for me. Please send me a email through my website at http://worldclassmortgages.com/contact/.

    Thank You

  45. Usman

    I like the GreenLighted one .. the design definitely sells even if the product is not great, the design will attract the customer to buying ..

  46. Dr Kavita Shaikh

    Thanks for the wonderful illustrations and reviews. Now I am seriously considering about creating a landing page on my own.

  47. Dublin Locksmith

    Love the work Olli, I have tried adding as much elements you have recommended to our website’s homepage. Have a look at the form.


  48. Marcia Brown

    Great info here! Thanks!

  49. Ben

    Hi oli,love your blog.
    Can you post some manufacturing landing pages that works.
    Since manufacturing is such a dull subject what is the best COA you can reccomend when building such a landing page.

  50. johnsmith

    Great post and intensely useful

  51. US Joomla Force

    It’s true that a professionally designed landing page could increase your conversion sales. Keep your landing page simple, neat, unique.

  52. Get In Gear Driving School

    Hi Oli,

    Love visiting your website for inspiration. I have my website designer visiting your notes on landpages to make sure my new design is up to scratch for conversion. 2013 here we come!

    Get In Gear Driving School

  53. waow

    Am hooked.

    Thanks man for that great info

  54. Web Design Firm

    my favorite landing page is the first one for obvious reasons. Oli you nailed when you said “Use a clear and concise value statement so visitors understand the purpose of the page immediately”

  55. Pixelmade

    Fantastic! We’ve just started using PPC and have not designed a landing page yet. This give me some great ideas on how we can implement our landing page. I’m truly grateful for you guys!

    • Black Slate Studios

      I am just started using PPC as well, and and needing more advice on how to optimise my landing pages. Are there any particular online tutorials for web design landing pages for PPC campaigns?

  56. Johanna

    Would you mind if I quote a several of
    your blogposts as long as I provide
    credit and sources back to your weblog:
    I will aslo ensure to give you the appropriate
    anchortext link using your webpage title:
    35 Beautiful Landing Page Design Examples to Drool Over [With Critiques] | Unbounce.
    Please make sure to let me
    know if this is acceptable with you. Thank you

  57. Joe McVoy

    Great examples – wish I had someone who create pages that good for me! Since I’m a home business of one person who sucks at technology, I did the best I could with a site building tool and used the same design for the email as the landing page. It’s over 50% opt in response now! See the email, the landing page and the stats at joemcvoy.com I’m excited as making the email match the landing page really worked. Would have had the white headline over the image on the landing page if I knew how to do it . . . .

  58. Mihaela Bisog

    Thank you for this tips! It`s useful for a beginner in web domain and for a marketer.

  59. Joshua @Contribee

    Thanks for all the great examples, without all the junk. I am working on some new landing pages and need some inspiration.

  60. Bill


    Totally new to unbounce and landing pages. Tried to follow your suggestions but an admitted newbie!

    Please your thoughts are requested.

  61. Ryan

    Are these landing pages all created with the unbounce tool? The templates are pretty much limited. Hopefully we could see more templates in unbounce.

    • Oli Gardner

      Hi Ryan,
      They were indeed all created in Unbounce. They were built from scratch using the blank template.

      We are just in the process of releasing more new templates. In fact if you haven’t seen them, there are 10 new ones in our open beta release of the new page editor.

      If you haven’t seen that yet (it’s awesome if I say so myself) – then you can log in as usual then click on the banner in the top right-hand corner to switch to the new editor. Then if you go back out to the dashboard, and create a new page, you’ll see the new templates in the template chooser.

      There are also 2 more sets coming when we switch from open beta to fully live in a few weeks time.

      Hope that helps.

  62. Jaz Cook

    Many good examples, enjoyed it. I wish you had a real estate landing page sample. I was just curious :)
    Thank you for sharing Oli, you are amazing!

  63. 2Cooldesign.co.za

    This was a really great eye opener at the quality of great website landing pages out there. Just seeing how website landing pages have evolved into quality vs qauntity. Finally ‘designers’ are getting it, a site is not about having a million options on your landing page, but refining it to a call to action… I have been applying this technique just out of my own experience what i want my visitors to do when they land on my page, option 1 or option 2. Go left or right. you choose.. I’m a designer and tend to whip landing pages together and later on tweak them as the website gets popular. I was really inspired to really tweak it to the best ability to convert visitor into buyers and refine my skills even more and be more refined.
    Great website !

  64. Michael

    Hi Oli,
    Great article here. I am seeking your valued advise for my site because it is not making my visitors stay long or buy any of the services I offer yet.

    Kind regards

  65. Responsive Themes

    The Cheezburger page is indeed flawless.

  66. seo cos'è significato

    Those examples of landing pages are amazing, thanks!

  67. Driving Lessons Dublin

    Oli I love the way you approach breaking down landing pages in an objective way. We’re starting to look at improving our landing pages for driving lessons and driving instructors at the moment and I have definitely taken some tips from here. Cheers.

  68. Andrea Franzoso

    List very interesting and varied. Of all the pages under consideration, in your opinion what is the Top 10 of those that could convert more?

  69. Brent Baltzer @ Amplify Interactive

    Damn! I’m glad I found this. I like the theory, but I’d rather have someone show me! Great examples of CTA’s, and the critiques are awesome.

  70. TSK Law

    Love the work! I find most landing pages online to be very dull and cliche. Its good to see some actual creativity on display here. Thinking about using Monsoon myself. Many thanks!

  71. Joe Hayes

    I really like the Smart Rewards landing page. We have an online sign shop that allows you to design your own signs. And one of our biggest conversion challenges is to get someone directly into the designer tool. If we out a sign template in the space where the main graphic is at the top, I bet people would get started designing right away.

  72. Anna

    I like the idea of the landing page instead of pointing right to the home page. Your post proves it so well. I’ve seen another article about ‘About Us’ pages – I like the idea of the landing page instead of pointing right to the home page.. It’s not so big and detailed like this one, but there are also some interesting tips.I hope it will help you :)

  73. Reilly

    I like the landing page of H. Bloom, I feel like it’s pleasing to the eyes and not overly strict. It’s an artful refreshing business site.

  74. Morgane

    Thank you so much for this beautiful landing pages.

    Now, I have few ideas how to build mine.


  75. Dan Carter

    Thank you so much for this beautiful landing pages.

    Now, I have few ideas how to build mine.

  76. Diego

    Awesome collection, tried visiting some of the sites but they have updated their layouts. Cool to see the past versus the present. Thanks for the ideas!

  77. Lauren

    Love these examples (particularly as you managed to sneakily include a funny cat picture!). Scanning down each of the landing pages makes me think that I personally prefer really clean, uncluttered ones. And that sort of design has always performed well for me in split testing too.

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    […] landing pages, then here are few helpful links where you can learn to do it. Helpful links:  (1), (2), (3), […]

  79. Jeremy K


    Great article about landing page resources!

    We recently released a new landing page design gallery at iSpionage that’s a great resource for people looking to optimize their landing pages.

    Here’s the link: http://www.ispionage.com/landingpagegallery.

    Other than that, great post!

  80. What Should Really Be in Your Landing Pages for Optimal AdWords | Griphon Marketing

    […] different fonts to make your page look more interesting. Google Fonts is a great way to jazz up a landing page without […]

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  82. George Gould Jr


    We offer a variety of marketing services, done for you marketing pages, and marketing funnels, that channel the pages through the process, right to the end => (the order-form/thank you page).

    We have a pain free marketing system, designed to get the job done for you with little or no stress. All you do is drag and drop the marketing pages wherever you want them in the funnel sequence. The system does the rest for you behind the scenes.

    These marketing funnels can be as long or short as YOU want them to be. They can also be elaborate with Upsells, downsells, etc. Once you click onto the template to your left, you drag it out in the funnel sequence wherever you desire to place it, then you simply connect it to the next page in front of it, and that’s how you build the funnel.

    This is why we call them “DONE 4U MARKETING PAGES”.

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  87. Mrinal

    Love to see beautiful landing page design examples for inspiration with details discussion, those are really good and high converting. I got my inspiration for design my landing page design. Thanks for the post.

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  90. Do It Yourself Landing Page Advice and Tips – Mike Essex

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  91. Commodity online tips

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  92. Granantestsites » How To Advertise Your Website Online

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  97. The Hip Hop Guide to Landing Page Domination | seanmorrisonn

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  99. The Hip Hop Guide to Landing Page Domination | GrowthHackerMag.com

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  100. The Hip Hop Guide to Landing Page Domination

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  101. Jimmy Mackin’s Resources to Maximize Your ROI in 2016 | Connect.homes.com

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  103. Maxczysto

    Awesome collection, tried visiting some of the sites but they have updated their layouts

  104. alat pembesar payudara murah

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  105. Eskillstoday

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  107. Jules

    Many of these site may be “beautiful” – but not sure how effective they are…..
    Too many have a HUGE picture filling the screen, with barely any info except below the fold.
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  220. Naveen @ SEOHallmark

    Wow, Great list of landing pages, most of these pages are effective when it comes to convert visitors in to sales immediately after they landing.

    • domain flipping

      Well we don’t know if they convert…sometimes a terrible looking design converts better than a stunning one. i.e. there is a reason all those ebook pages use the long sales page that looks like it was designed in 1996.

      • Landing Power

        This is not necessarily true. Yes there are reasons why those ebook pages look terrible. It’s mostly because of circle jerk nonsense passed around internet marking forums.

        Those designs don’t necessarily convert well because they look horrible. They convert well because they have strong calls to action and convincing sales copy. They also appeal to a particular audience which is used to seeing those crappy pages.

        Using A/B testing on more modern, well-designed sales pages that also have strong calls to action and good sales copy could lead these marketers down the path to larger sales but most of them are too scared to break out of what they know.