What’s the best conversion rate for 
a landing page?

If you’re the competitive type (and it seems like many marketers are), you’ve probably asked yourself this question.

So, what’s the best conversion rate for a landing page? 

We've analyzed lead generation landing pages across 10 different industries (with over 74 million visitors), and the highest landing page conversion rate was 27.4%.

But actually, it's actually a little more complicated than that. A better question to ask here would be, "What's the best conversion rate for a landing page in my industry?"

Keep reading to learn more about:

Best conversion rates by industry
(for lead generation landing pages)

Pro-tip: Before you can compare yourself to the best conversion rates out there, it’s good to get some tips on how to improve your landing pages. Get a free report of your pages featuring custom actionable tactics with the Landing Page Analyzer!

How to get high conversion rates with the analyzer's custom report

Getting the best conversion rate possible out of a landing page is not an overnight task. There are a plethora of things you have to check, from overall copy and design to specific questions like “Are my images compressed?”

To save time and do this efficiently, run your landing pages through Unbounce’s Landing Page Analyzer. Powered by AI technology and compliant with Google’s best practices, the analyzer will create a free personalized report filled with specific improvements based on performance categories like message-match, copy analysis, trust, and security. 

See how to improve your landing pages and get more conversions now!

Copyright 2018 Unbounce.com – The Landing Page & Conversion Marketing Platform

ANALYZE MY PAGES

We analyzed over 64,000 landing pages visited by over 70 million people (get the full report here!), and recorded the highest conversion rates in 10 industries: 

Why different industries have such different conversion rates

Companies in different industries often have very different marketing strategies. This includes a range of traffic generation strategies, product offers, and landing page copy—all of which impact how easy it is to convince your potential customers to become leads.

That’s why it’s important to know the landing page tactics that marketers typically employ in your industry. Not only will you be able to compare yourself more accurately, but it will also help you come up with new ideas to try to beat the average conversion rate.

• Travel - 25.1% 
• Business consulting - 27.4%
• Vocational studies/job training - 25.0%
• Credit lending - 24.3%
• Business services - 15.7%
• Legal - 15.4%
• Home improvement - 14.9%
• Health - 12.3%
• Higher education 11.5 %
• Real estate - 11.2%


What’s the best conversion rate for 
a landing page?

If you’re the competitive type (and it seems like many marketers are), you’ve probably asked yourself this question.

Best conversion rates by industry (for lead generation landing pages)