Landing Page Optimization Blog
Landing pages are campaign-specific web pages distinct from your main website that have one goal and one call to action. A landing page could be a lead generation page or a click-through page for ecommerce. You should always send campaign traffic to a dedicated landing page.
Take a look at our landing page examples to see what you can build with Unbounce. To learn more about landing pages, check out The Conversion Marketing Glossary.