B2B PPC: The ultimate guide to B2B paid search strategy

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Landing pages
Landing pages
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How the pros would optimize your landing page

January 26, 2021 . 28 minute read
A/B Testing
A/B Testing
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12 benefits of A/B testing: Why you need to test in 2025

January 23, 2025 . 9 minute read
Digital content
Digital content
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Copy or design: What's more important to your landing page success?

November 23, 2021 . 13 minute read
Digital marketing
Digital marketing
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AI in social media: 6 tools to get you started fast

May 16, 2023 . 17 minute read
Conversion optimization
Conversion optimization
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The AI guide to conversion rate optimization (CRO)

June 8, 2023 . 20 minute read
Campaign strategy
Campaign strategy
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11 marketing experts share their marketing fails (and lessons learned)

August 20, 2019 . 27 minute read
Lead generation
Lead generation
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10 creative lead gen examples sourced from marketing legends

March 8, 2023 . 26 minute read
Ecommerce
Ecommerce
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27 ecommerce landing page examples to maximize sales in 2023

February 28, 2023 . 53 minute read

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CRO, Marketing and Lead generation strategies

B2B PPC: The ultimate guide to B2B paid search strategy

By Josh Gallant • June 4th, 2024

how to build landing page for conversion rate optimization

Landing page examples

7 lead capture landing page examples with best practices

By Josh Gallant • June 3rd, 2024

Horizontal hero image for landing page testing blog

Landing page optimization

Landing page A/B testing – expert tips, tools and examples to get the best results

By Paul Park and Johnathan Dane • May 31st, 2024

Google ads audit checklist for ppc campaigns hero banner

The definitive Google Ads audit guide (with an interactive checklist)

By Jennifer Pepper and Banafshe Salehi • May 25th, 2024

Horizontal thumbnail for the Going.com case study blog post

How a three-word A/B test led to triple-digit conversion growth

By Paul Park • May 20th, 2024

Landing page, testing and conversion rate optimization strategies

Conversion optimization

12 CRO metrics to track conversion rate optimization performance

By Josh Gallant • May 15th, 2024

How to create landing pages, sticky bars and popups to increase conversion rates

Landing page examples

8 dynamic landing page examples and best practices

By Josh Gallant • May 10th, 2024

Best CRO tools and software hero banner

Conversion optimization

What is CRO testing? A step-by-step guide to running efficient tests

By Josh Gallant • April 30th, 2024

The State of SaaS Landing Pages

Landing page examples

27 best SaaS landing page examples (+ tips from the pros)

By Luke Bailey • April 26th, 2024

Landing page, sticky bars and pop-ups builder

Conversion optimization

17 popup examples and best practices to boost conversions

By Josh Gallant • April 25th, 2024