WRITE FOR UNBOUNCE
Want to write a blog post for Unbounce? Send us your idea and you could be the next conversion hero.

The Ultimate Guide to Landing Page Optimization

the landing page optimiziation process

The Landing Page Optimization Process

Today marks the start of Landing Page Optimization (LPO) Week, which will include 5 great posts to help you create landing pages that convert better than ever. To give you an overview of what we’ll be covering, check out this list of LPO goodness:

  1. Monday (today): A free ebook “The Ultimate Guide to Landing Page Optimization” – (58 page PDF)
  2. Tuesday: The Flexible Framework for Writing High-Converting Landing Page Copy
  3. Wednesday: 3 Ways to Increase Your Conversion Rate With Images [Case Studies]
  4. Thursday: 13 Delicious Landing Pages Get Critiqued for Conversion
  5. Friday: Landing Page Optimization by the Numbers [Infographic]

To give you a taste of what’s in the ebook, here’s a slice of one chapter so you can see what you’re getting. Enjoy.


PREVIEW: Team Workflow in the LPO Process

There are two ways for your team members to work together:

1. The traditional linear offline approach: Here each team member does their piece of work, creates a deliverable and passes it to the next person in the line. At the end of the process, the final page design is handed to a development team to construct the HTML version and push it live.

Click for full-size image.

You can see from the diagram, that conversion reports are created by IT to be passed back to the campaign manager to discuss with stakeholders prior to making decisions on how the team should proceed with testing.

2. The collaborative multi-user online cloud approach: Here a team works together in a multi-user environment, where they can collaborate to create the page in a single place. This is facilitated by the use of a cloud-based creation tool that bypasses the IT development phase.

collaborative landing page optimization process

This time, conversion data is immediately available for the entire team to see, allowing testing and optimization to proceed much more quickly.

Note: this approach is made possible by online tools such as Unbounce.


So that’s just a short preview of what’s inside today’s ebook. Download it now.

— Oli Gardner

About Oli Gardner
Co-Founder of Unbounce. Oli has seen more landing pages than anyone on the planet. He is an opinionated writer and international speaker on Conversion Centered Design. You should follow Oli on Twitter
» More blog posts by

Comments:

  1. The Ginormous Best of 2012 List - I Love SEO

    […] The Ultimate Guide to Landing Page Optimization by Oli Gardner on Unbounce. […]

    Reply
  2. How to Attract More Customers With Content Marketing | Social Media Examiner

    […] Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their […]

    Reply
  3. How to Attract More Customers With Content Marketing | Skyline Empire

    […] Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their […]

    Reply
  4. How to Attract More Customers With Content Marketing | My Media Guru

    […] Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their […]

    Reply
  5. How to Attract More Customers With Content Marketing | wirecrunch 無 小 名 . 3C PK

    […] Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their […]

    Reply
  6. How to Attract More Customers With Content Marketing | Search & Social Marketing News

    […] Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their […]

    Reply
  7. How To Attract More Investors and Consumers With Content Marketing

    […] Unbounce’s Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their software. […]

    Reply
  8. How to Attract More Customers With Content Marketing | handouts123

    […] Unbounce’s Ultimate Guide to Landing Page Optimization report has numerous examples of the do’s and dont’s of using their software. […]

    Reply
  9. How to Increase Conversions through Brand Strengthening | Kaiserthesage

    […] The Ultimate Guide to Landing Page Optimization […]

    Reply
  10. Creating Great Experience for SEO | Kaiserthesage

    […] The Ultimate Guide to Landing Page Optimization […]

    Reply
  11. 6 Passive Ways to Build Links

    […] choose to link to articles with great titles that make the content sound epic. For example “The Ultimate Guide to Landing Page Optimization” sounds like it is an epic piece of content and earned 28 linking root domains. “12 […]

    Reply
  12. Creando una grandiosa Experiencia para SEO | Inbound Espanol

    […] The Ultimate Guide to Landing Page Optimization […]

    Reply
  13. Media Cause | How to Create Effective Landing Pages for Your Non-Profit - Media Cause

    […] landing page is “a standalone web page distinct from your main website, that has been designed with a single […]

    Reply
Comments