/ Conversion optimization20-Questions: The Conversion Optimization Trivia Quiz [Interactive] By Oli Gardner on January 3rd, 2013 in Conversion optimizationTotal235 140 21 74(Image source)In honor of National Trivia Day (who knew?), it’s time to crack your knuckles, put on your thinking cap, and get ready for the most fun you can have as a marketer. We’ve put together 20 multiple-choice conversion brain teasers, each worth 5 points.At the end you’ll have a score out of 100 that you can brag about in the comments, or hang your head in shame and go directly to our blog to learn what you should already know.Remember to choose what you think is the best answer to each question. How hard can it be?Question 1What is the most used testing method for improving conversions? A/B testing Multivariate Multi-armed banditFor 2 years running, A/B testing has been the most used method. (Source)Question 2When you optimize, you should optimize for: CTA Revenue Flowers ConversionsRevenue (Source)Question 3When does conversion rate optimization give diminishing returns? Once your conversion rate is 30% In 5 years Once you don’t see a dramatic increase in results NeverNever (Source)Question 4What percentage of companies use split testing software? 36% 44% 58% 71%44% of companies use split testing software. It should be 100% (Source)Question 5What is the MOST important thing to test? Button Color – obviously! Your headline Get customer feedback, predict how to improve and then decide what to test Your pricing Your CTA Forms!et customer feedback, predict how to improve and then decide what to test (Source)Question 6For every $92 spent acquiring customers, How much money is spent converting them? $1 $15 $25 $55$1 (Source)Question 7What is the average amount earned per click on a banner advertisement? $0.25-$0.55 cents $0.15-$0.30 cents $0.55-$0.85 cents One million dollars$0.25-$0.55 cents (Source)Question 848% of people clicked an ad because it showed a product they were already interested in. True FalseFalse, it was 39% (Source)Question 9What does HiPPO stand for? Highest Pay Per Optimization Highest Investment Per Platform Higher Increased Payout Per Optimization Highest Paid Person’s OpinionHighest Paid Persons Opinion (Source)Question 10When did A/B Testing originate? 1700s 1800s 1900s 2000s1700s – It was 1747 and scurvy was a major problem for that time. A British Royal Navy ship surgeon, Mr. James Lind, started what would be the beginning of A/B and multivariate testing. By giving specific crew members different solutions, then testing the results of those variations over time, he came to the conclusion that citrus fruits were the cure to scurvy. Smart man! (Source)Question 11In 2011 alone, Google ran roughly ______ A/B tests. 5,000 7,000 10,000 25,0007,000 (Source)Question 12A page with video is _____ time more likely to appear in Google search results. 40x 50x 60x 99x50x (Source)Question 13With your PPC adwords campaign, you should send your traffic to: Your homepage A targeted landing page The page on your website that explains whatever it is you’re advertising on your adwords Someone else’s landing pageA targeted landing page (Source: General online marketing knowledge)Question 14More than ____% of companies say they don’t have a landing page testing strategy. 5% 10% 15% 20%20% (Source)Question 15What is the purpose of a transactional landing page? To persuade a visitor to complete a undertaking such as filling out a form To present information that is relevant to the visitor To distract a vistor from clicking the CTA To persuade a visitor to say the ABC’s backwardsTo persuade a visitor to complete a undertaking such as filling out a form (Source)Question 16What does ‘Bounce Rate’ mean? When a visitor comes to your landing page and converts The rate at which a bouncy ball falls from a 5 story building When a visitor comes to your landing page, turns around and leaves right away When a visitor comes to your landing page and stays for over a minuteWhen a visitor comes to your landing page, turns around and leaves right away (Source)Question 17What is A/B testing? Your friend Your scientist The best way to settle arguments The idea of running 2 or more pages alongside eachother to see which performs best All of the aboveAll of the above (Source)Question 18CTA stands for: Complex Test Analysis Call to Action Conversion Test Analysis Charlize Theron’s AnthropologistCall to Action (Source)Question 19What is an evergreen landing page? A landing page that has a picture of an evergreen tree A landing page campaign that is time sensitive A landing page that stays live and fresh all year There is no such thing as an ever green landing pageA landing page that stays live and fresh all year (Source)Question 20What is the difference between a Squeeze Page and a Landing Page? There is no difference, they are exactly the same thing A squeeze page is a standalone page that has no follow up action A landing page is a standalone page that has no follow up action A Squeeze page is a piece of paper with the word Squeeze written on it, a landing page is a piece of paper with the word landing written on itA squeeze page is a standalone page that has no follow up action (Source)So how did you do?Check your score against this chart to see how your rating best defines you as a marketer. Oh, and don’t forget to add it to the comments…Your ScoreWhat it says about you0-25Erm, I think you might be in the wrong profession. Maybe you could be a used car salesman instead?30-50You are on the right path, young Jedi, but you should pay a bit more attention in class. I’d recommend you start with the posts listed below to bump up your skill levels.55-75Pretty darn decent! Well, that’s the cup-half-full version anyway. The bad part is that if you’re on the lower end of the scale here, you’re only really half a marketer. Just keep your score away from your boss.80-100You’re not having my job okay! Stay where you are and be brilliant for someone else. Wait, want a job at Unbounce?Some posts worth reading to make you a better marketerA 50-Point Checklist For Creating The Ultimate Landing PageA Practical Marketers Guide to Writing for ConversionA Recipe for the Perfect Landing Page411 Conversion TipsBrag about your score on TwitterTell all your Twitter followers how smart you are. And don’t worry, you can change the tweet text and input your score before it goes out.I scored ___/100 on the @Unbounce Interactive Conversion Trivia Quiz! » Tweet This «— Oli GardnerAbout Oli Gardner Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international keynote speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike. He was recently named the "The 2018 Marketer to Watch," in the under 46 category, by his mother.» More blog posts by Oli Gardner