Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

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Landing pages
Landing pages
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How the pros would optimize your landing page
January 26, 2021 . 28 minute read
A/B Testing
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12 benefits of A/B testing: Why you need to test in 2025
January 23, 2025 . 9 minute read
Digital content
Digital content
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Copy or design: What's more important to your landing page success?
November 23, 2021 . 13 minute read
Digital marketing
Digital marketing
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AI in social media: 6 tools to get you started fast
May 16, 2023 . 17 minute read
Conversion optimization
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The AI guide to conversion rate optimization (CRO)
June 8, 2023 . 20 minute read
Campaign strategy
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11 marketing experts share their marketing fails (and lessons learned)
August 20, 2019 . 27 minute read
Lead generation
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10 creative lead gen examples sourced from marketing legends
March 8, 2023 . 26 minute read
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27 ecommerce landing page examples to maximize sales in 2023
February 28, 2023 . 53 minute read

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Ask a CRO Expert: How Do I Know When My A/B Test is Valid?

By Mark John Hiemstra • August 10th, 2015

6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)

By Len Markidan • August 5th, 2015

Campaign strategy

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them)

By Jennifer Pepper • August 4th, 2015

Landing page optimization

7 UX Principles for Building Higher-Converting Landing Pages

By Mark John Hiemstra • August 3rd, 2015

Why Marketers Need to Be More Like Tour Guides [PODCAST]

By Stephanie Saretsky • July 29th, 2015

Content marketing

3 Lessons From MozCon That Will Make You Rethink Your Content Marketing

By Mark John Hiemstra • July 28th, 2015

Campaign strategy

How New Balance Drove 200% More Sales at Half the Cost Using Unbounce

By Dan Levy • July 27th, 2015

Conversion optimization

3 Marketing Experts Tell How Simple Strategies = Big Conversion Boosts

By Andrew J. Coate • July 24th, 2015

Landing page optimization

The Aftermath of Mobilegeddon and What It Means for Marketers

By Mark John Hiemstra • July 23rd, 2015

Landing page optimization

Page Fights Finale: Bloopers, An Epic Face Off and the Distilled Wisdom of 12 Episodes

By Amanda Durepos • July 22nd, 2015