All tips are appreciated. Here's 544 ways to make you landing pages convert more effectively.
Optimizing your landing pages or website to perform better is a no-brainer, but if you’re short on time or resources then it helps to have a bag full of tricks to kick things off.
The collection of links below brings together over 500 tips on conversion rate optimization and landing page improvement.
Naturally, there will be some repetition of the core principles, but it’s a good idea to read the perspective of several experts when forming your own opinion.
- The Art of the Landing Page: 7 Tips For Increasing Conversions
- Tim Ash
- 7 fundamental tactics from one of the industry’s established leaders in landing page optimization and testing.
- Read more
- 31 Conversion Optimization Tips – and Counting
- Chris Goward – Wider Funnel
- A great quick read from Chris Goward. If you only have a few minutes to spare this is an excellent way to get your creative and analytical juices flowing.
- Read more
- 108 Ways to Improve Your Conversion Rate
- Conversion Rate Experts
- A massively long and detailed exploration of conversion optimization covers the concept and discusses how to test your web pages after applying their tips. Includes some great illustrations.
- Read more
- 10 Tips for Writing the Ultimate Landing Page
- Roberta Rosenberg – Copyblogger
- The Copywriter Maven, Roberta Rosenberg, tackles landing page improvements from the perspective of the writer. Learn how to craft your copy specifically for landing pages from the author of the popular Copyblogger Landing Page Makeover Clinic series.
- Read more
- 7 actionable ideas to optimize e-Commerce website conversions for the holiday season
- Wingify
- Seven things you can do to improve the conversion of your e-commerce sites at the busiest shopping times of the year. This is an interesting and refreshing approach that highlights specific things to do during holiday seasons – rather than just generic advice.
- Read more
- Why your bounce rate is high and how to fix it – top 6 reasons why visitors immediately exit your website
- Wingify
- If you are new to the idea of conversion optimization, you could use this list to help spot the mistakes you might be making on your website. As they focus on bounce rate, you should do a quick check in Google Analytics to see what your own bounce rate is, and then explore these ideas to try and reduce it.
- Read more
- 3 Tips to Optimize Your Email Landing Pages
- Marc Kline – AWeber
- Marc Kline examines 3 simple ways to improve the effectiveness of your landing pages when arriving via email marketing campaigns. AWeber are one of the leaders in email communication services so they should know a thing or 3 about the subject.
- Read more
- Optimizing Conversion Rates: It’s All About Usability – 5 Tips
- Frank Puscher – Smashing Magazine
- An examination of how usability principles can be applied to conversion optimization. As with all Smashing Magazine articles, there are great examples to complement the writing.
- Read more
- 31 quick points to instantly understand online conversion
- Khalid Saleh – Invesp
- A really solid introduction to the concept of conversion and a focus on Pay Per Click (PPC) campaign marketing.
- Read more
- 10 techniques for an effective ‘call to action’
- Paul Boag
- 10 ways to improve the quality and convertability of your pages by focusing on the Call To Action. Tips include discussion of position, design and messaging.
- Read more
- 13 quick tips to increase online conversion rate via building trust
- Ayat Shukairy – Invesp
- Trust is a fundamental element of brand and conversion success and is the focus of this article. Ways to increase trust and the resulting improvements in conversion rate are discussed.
- Read more
- 6 Tips For Improving High Bounce / Low Conversion Web Pages
- Avinash Kaushik
- Reduce the bounce rate of your landing pages by collecting and understanding customer insight. An excellent perspective on the importance of knowing who your customers are. Lots of examples are provided to illustrate each point.
- Read more
- The 6 Landing Page Conversion Rate Factors
- Chris Goward – Wider Funnel
- Wider Funnel breaks down the 6 key factors required to improve the lift of your conversion rate.
- Read more
- 10 Landing Page Optimization Tactics
- Larry Chase
- 10 ways to improve your return on investment by optimizing your landing pages.
- Read more
- 7 Rules for Landing Page Optimization
- Jonathan Mendez
- Another quick introduction to the concept of landing page optimization. #4 is a good rule to follow to help give your conversions a bit of last minute pep.
- Read more
- 14 Instant Landing Page Upgrades
- Ian – Conversation Marketing
- 14 suggestions for how to improve your landing pages for PPC and email marketing campaigns.
- Read more
- 10 Tips for Lead Generation Landing Pages
- Lee Odden & Jon Miller
- Lead generation is the primary goal of landing pages for B2B marketing. In this post 10 tips are provided focused around capturing more leads to reduce your cost per acquisition.
- Read more
- 5 Successful Landing Page Optimization Tips
- Alex Chia
- Discussion of affiliate marketing and the use of professional design to improve the performance of your landing pages.
- Read more
- 30+ principles to a better landing page design
- Khalid Saleh
- More than 30 tips focusing on the art of landing page design. The underlying message here is the importance of understanding your visitors and designing in a manner that communicates to them correctly.
- Read more
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- Dmitry Fadeyev – Smashing Magazine
- How to add a marketing element to your design skills – part 1 of a 2 part series.
- Read more
- 7 More Useful Tips To Help Your Site Convert
- Dmitry Fadeyev – Smashing Magazine
- The second article from Dmitry on designing for conversion optimization. As usual there are a lot of good visual examples presented to illustrate each point.
- Read more
- Landing Page Optimization For Dummies – 30 Points from the Cheat Sheet
- Michael Harwood
- An overview taken from a book in the popular Dummies series.
- Read more
- 10 Landing Page Optimization Tips
- Jose Uzcategui
- 10 best practices and a list of resource links surrounding the idea of optimizing Calls to Action (CTAs).
- Read more
- 5 Landing Page Optimization Tips
- Karen Scharf
- 5 tips including one that talks about the importance of what you do on your thank-you page – an often overlooked facet of full-funnel conversion optimization (the parting gesture).
- Read more
- Top 10 Landing Page Optimization Tips
- Dilip Shaw
- 10 best practices tips that discuss the optimization of a landing page and why optimization is different to landing page design.
- Read more
- 7 Tips To Increase Landing Page Conversions
- Lauren Vaccarello – Search Engine Journal
- Simple tips presented clearly with good working examples which aid understanding through extended context.
- Read more
- Conversion Magnet: 10 Tips to Creating a Brilliant Landing Page
- Matt Jurmann
- Example websites are examined in Matt’s list of 10 landing page conversion tips. He goes into a lot of depth on each point, making it a worthy read.
- Read more
- Optimizing Conversion Rates: Less Effort, More Customers – 3 Tips
- Frank Puscher – Smashing Magazine
- The theme of this post focuses on the online shopping world, and how to increase your success via better and more suitable advertising and increased trust factors. Includes an interesting comparison of different approaches to shipping costs.
- Read more
- 12 Tips For Designing an Excellent Checkout Process to Improve Conversions
- Dmitry Fadeyev – Smashing Magazine
- The checkout process is a classic conversion process that should receive a lot of focus from usability and optimization experts. In this post Dmitry talks about not requiring registration, being transparent about availability and keeping the experience simple and focused.
- Read more
- 7 Tips to Increase your Landing Page Conversion Rate
- DeWitt’s Media
- Read more
- 15 Common Mistakes in E-Commerce Design
- Cameron Chapman – Smashing Magazine
- I like this approach. By focusing on what NOT to do, Cameron is helping you spot your own mistakes and correct them before they have too big of an impact on your conversion rate. Attention is focused on e-commerce.
- Read more
- 101 Landing Page Optimization Tips
- Oli Gardner – Unbounce
- I couldn’t offer up this list without including my own now could I? In this downloadable PDF you’ll find 101 opinionated tips on all aspects of landing page optimization: from the fundamentals, through trust, testing and how to leverage best practices in your personal workflow to ensure better performing pages.
- Read more
- 21Things That Best Converting Websites Know That You Don’t
- Taken from a Bryan Eisenberg presentation
- So what do the best converting websites have in common? Read on for 21 tips…
- Read more
- Top 50 Google Website Optimizer Tips on What to Test
- Kayden
- A nice quick list on the types of things you should do when testing your landing pages with GWO.
- Read more
Thanks to all the websites and authors listed for their great conversion optimization tips.
Making the web convert better – 1 tip at a time.
Did I Miss Any Tips? Share Yours Below.
If you have any articles on the subject of conversion rate optimization or landing page optimization, then please share below.
Or add your own tip like Ben did in the comments.
– Oli Gardner
If you enjoyed this post, subscribe for updates (it's free)
Enter Our Free September Contest
Contest runs til September 15th. $11,000 of prizes to be given away. Enter now.
Get more clicks, leads and conversions on your landing pages
Sign up now for free and build, publish and A/B test your marketing campaigns for a higher ROI and more creative freedom than you've ever had.
Related posts:
- 101 Landing Page Optimization Tips
- Increasing Lead Capture by 27% – A Conversion Optimization Case Study
- [How To] Use Traffic Segmentation and Landing Pages to Lift Your Conversion Rate
- I Went to Your Homepage and All I Got Was This Lousy Conversion Rate
- 1st Anniversary: The 101 Landing Page Tips Ebook Becomes a Blog Post
To optimise conversions you should employ a web analytics provider such as clicktale to show you how your customers enagage with your site. From the results of the aggregate behaviours, real time videos and heatmaps you can mend any deficiencies and make it easier for visitors to your site to become buyers.
That makes it 545 tips :)
Thanks Ben
[...] Have a read of the landing page optimisation tips list on Unbounce. [...]
[...] one metric, and there are hundreds of others that form the whole picture. Here is a list of more conversion rate optimization tips than you can shake a stick [...]
There goes my Wednesday. Thanks!
Lol. Yeah a bit more than just light bedtime reading in there for sure.
Great list. Had read a number of them already.
I'd add the 21 Things that Best Converting Websites Know that You Don't from the talk given by Bryan Eisenberg at SES London. http://www.ahfx.net/weblog/170
Thanks for the link. I've added it to the list. I'll have to rename this post soon :)
Here's another 50 for you:
http://www.blastam.com/blog/index.php/2009/03/t...
Thanks Philip – we're up to 616 now!
The first one to de-dupe these tips into unique tips should win something.
Now THAT would be a long blog post. I’ll donate a free top-level account upgrade to someone that does it.