Jennifer Pepper Blog

Jennifer Pepper is the former Director of Content Marketing at Unbounce. One day she wants to direct the ads you skip on YouTube. Follow her on Twitter @PeppersWrite.

Pay per click

How to Improve Your PPC Reporting (And Your Landing Page Strategy, Too)

By Jennifer Pepper • September 21st, 2017
Pay per click

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

By Jennifer Pepper • May 26th, 2017
Campaign strategy

How We Use Google Venture’s 5-Day Sprint to Ship Marketing Campaigns Faster

By Jennifer Pepper • December 15th, 2016
Landing page optimization

The Silent Landing Page Conversion Killer (And How to Stop It)

By Jennifer Pepper • April 4th, 2016
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Pay per click

Dynamic Text Replacement: Bring Your AdWords Campaigns Back from the Dead

By Jennifer Pepper • October 31st, 2015
Landing page optimization

Can SSL, Trust Seals and Other Security Indicators Increase Conversions?

By Jennifer Pepper • October 19th, 2015
Campaign strategy

4 Lead Gen Campaign Ideas (+ the Landing Page Templates to Power Them)

By Jennifer Pepper • August 4th, 2015
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Landing page optimization

Don’t Bother Using Video on Your Landing Page Unless You’re Doing These 5 Things

By Jennifer Pepper • May 16th, 2014

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CATEGORIES

AI marketing
Copywriting
Landing page optimization
Landing page examples
Landing page design
Conversion optimization
Lead generation
Campaign strategy
Content marketing
Social media
Email marketing
Pay per click

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