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  • 7 Thank You Pages That Take Post-Conversion to the Next Level

    thank you page
    You can do better than that. Image source.
    Psst: This post was originally published in 2014, but we recently gave it a refresh during our two-week publishing hiatus. Since launching the Unbounce Marketing Blog, this post has become one of our top-performing posts of all time. We hope you enjoy the read.

    As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers simply thank the customer and happily walk away with cash in hand.

    Big mistake.

    Thank you pages are much more than pieces of virtual real estate on which to display gratitude and order numbers. These pages are an integral part of an optimized conversion system that, when used properly, can continue to boost your revenue.

    Here are several examples of thank you pages that do an outstanding job of taking post-conversion to the next level.

    1. Jigsaw Health – Limited Time Offer


    There’s no better proof that visitors are in conversion mode than when they click the buy button. You’ve earned their trust, explained the benefits of your offer and persuaded customers to action. Don’t lose the momentum with a lax thank you page.

    Premium dietary supplement manufacturer Jigsaw Health provides extremely limited-time offers to returning visitors, as shown above.

    In addition to the standard handshake and order number, Jigsaw draws out that buying mindset by enticing shoppers with deep, short-lived discounts that are hard to pass up.

    The countdown timer (under the clock on the right) compounds the sense of urgency, as the red copy immediately gets the point across that 43% savings are about to slip away. And therein lies the psychological trigger this thank you page is based on: Loss aversion.

    As the customer watches the seconds tick past, she feels the pressure mounting: “Is this something I take every month?” “Will the supplement expire before I use it?” “43% is a big discount!” All these questions and thoughts can easily bring the visitor to yet another buying decision.

    Because Jigsaw Health’s shopping cart has the ability to simply add the upsell to the existing order, it’s a quick, one-click add-on.

    2. AWeber – Social Sharing


    What’s the biggest challenge marketers face when leads sign up for something free? Is it customer support issues? Maybe it’s delivery hurdles?

    Nope! The problem comes in actually getting leads to consume the freebie they signed up for.

    List management software company AWeber has some simple but effective ways to urge people who have registered for a free webinar to actually attend.

    The problem lies in the fact that there is nothing vested in the transaction. Yes, the lead committed (sort of) to attend when they registered. But since most companies offer video recordings these days, that commitment holds little weight. Leads expect to be able to watch the webinar later. Some do, most don’t.

    Through a combination of calendar tools and social sharing on their webinar thank you page, those who signed up will be reminded of the event via their own tools (Outlook, etc.) or will have shared a post saying they will attend. That one-two punch reinforces their sense of obligation.

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    3. Unbounce – Driving Subscriptions


    AWeber isn’t the only SaaS company that knows how to rock a webinar thank you page. Unbounce, the landing page builder you know and love, employed a list-building strategy that ramped up their blog subscriber base by 60% in just two (yes, two) webinars

    Leads that register for a webinar are already tuned into the content you’re offering. It only makes sense that they would get excited about receiving more top-notch info from you if given the chance. So give them the chance!

    Unbounce put this simple subscription option on their webinar thank you page and got huge results. I’ve also been using this list-building method for years. It’s one of the highest-converting tactics I’ve ever tried.

    4. Social Triggers – Building Relationships


    While you might expect a social media pro to incorporate social aspects into his site, Derek Halpern of Social Triggers goes a step beyond asking people to click a share or like button. He encourages those who have downloaded his free ebook to start a mini-community right on his thank you page.

    Derek uses his knowledge about social proof to get thousands of mini-testimonials and referrals right on his thank you page by using a simple WordPress plugin. The timing is perfect, as these smiling, happy people have just downloaded a freebie they are excited about.

    In addition, this strategy gets huge engagement scores on Facebook and (so far) has enlisted the help of over 1,200 people in spreading the word (and growing Derek’s list!).

    5. Spanish Pod 101 – Facilitating the Upsell


    Sure, anybody can type the words “thank you” on a web page, but Spanish Pod 101 verbally expresses their gratitude in a video with 29 different languages. In addition, they include a 30% discount on other subscription learning programs.

    I have to admit I was intrigued by all the languages and faces in the video, so this unique twist had me engaged. Eventually, I began to scroll as curiosity about the discount kicked in. Talk about a 1-2 punch.

    The feature/benefit list and comparison chart help customers quickly choose the program that is right for them. And, of course, trust symbols, such as the 100% guarantee, confirm that this is a risk-free purchase.

    6. RoboForm – Incentivizing Referrals


    When customers upgrade, it’s a pretty good indication that they are satisfied. RoboForm takes advantage of that state of contentment when users download the latest version of their software.

    On its thank you page, the password protection company offers an easy way to share with friends and get a little something for yourself, too.

    After all, satisfaction is a good reason to share products and services with others, but getting free stuff is much more compelling! Are you having flashbacks from the holiday season?

    Many retailers use this same approach to sell gift cards. How many times have we seen promos that advertise a $10 card for you when you buy two $25 cards for others?

    Although the denominations may vary, these offers have proven to work well season after season. Now we see online companies putting that same idea to work every day.

    7. James Grandstaff – Piquing Curiosity


    Most marketers who offer free ebooks, white papers or reports leave the heavy lifting to the report itself. Email marketer James Grandstaff does an admirable job of piquing curiosity on his thank you page and driving post-conversions sooner rather than later.

    Considering that the majority of leads who download a free report never open it, this is a brilliant move to push hot leads further along in the process faster than usual.

    What Shape Are Your Thank You Pages In?

    There’s no time like the present. Take a few minutes this week to evaluate your own thank you pages. Check the ones associated with:

    • Newsletter/Blog subscriptions
    • Sales pages
    • Free downloads
    • Webinar registrations
    • Live demo signups
    • Ecommerce shopping carts
    • Quote requests
    • Online banking transactions

    Even the thank you page for your lowly contact form can probably use an overhaul.

    Instead of straight lines and dead ends, think circular when it comes to thank you pages. By providing another touchpoint, you can nudge your customers along the marketing funnel faster than you might think.

    About Karon Thackston
    Karon Thackston is President of Marketing Words, a full-service web copywriting agency specializing in conversion-oriented landing pages and SEO copywriting. She has contributed to the success of companies including Gorton's Seafood, American Boating Association and Entertainment.com. Get Karon’s weekly web copywriting newsletter, offering real-world help & how-tos for boosting conversions, increasing search rankings & developing better landing pages.
    » More blog posts by Karon Thackston
    • Awesome landing pages. We are really hoping to see new landing pages soon inside of Unbounce :P

    • Great stuff as always thanks

    • Hi Karon,

      I am curious as to the AWeber thank you page. Is it an Unbounce thank you page coming from a landing page? Also, was it built with custom html, social widgets or a combination of both? This would be great to use with webinar signups.

      Derek’s approach is very slick as well asking for social “likes” to continue the conversation.

      • Hi Greg,

        I’m sorry, I don’t work for Aweber so I’m not able to answer your questions about how their page was created. This was just a very good example I made a screen shot of when I was on their site.

        I can tell you that it is a thank you page that worked in conjunction with a webinar page they were using. I’d provide a link, but it’s in their members area so, unless you use Aweber, you wouldn’t be able to view it.

        I also don’t work for Unbounce , but maybe someone on the Unbounce staff pop in and answer your question about whether or not this is an Unbounce page.

      • Hi Greg,

        I’m Corey, Unbounce’s Marketing Manager. Unfortunately, I don’t know for sure if the confirmation page was built in Unbounce, but it certainly could be! Just like you suggested, you could embed a custom widget from services like http://addthisevent.com/ or http://countingdownto.com/ and also use Unbounce’s built in social widget.

        I really like the idea of the “add this to your calendar” widget on a webinar confirmation page. It’d be really interesting to test whether prompting people to add the event to their calendar actually increases the number of attendees. If there’s a drastic increase, it might even be worth switching up our normal process of encouraging a subscription to our blog.

        As always, testing’s the name of the game :)

        • It’s a stealth seminar (automated webinar system) “thank you” page.

          Here’s an example of a really simple social friendly thank you page we built with unbounce:

          • Corey Dilley

            That’s great! I hadn’t thought of giving people a different reason to share on each. Don’t suppose you have any data on how many extra shares you get when you suggest all 3 individually?

    • Nice article! I have to be honest, I have built a few horrible thank you pages in the past and I always found myself wondering how am I going to write “thank you” in two or three paragraphs to show that I am genuinely grateful. It’s easy on an eCommerce site to do an upsell, but what else do you do after a simple contact form submission… like and share. That Facebook comment example is fantastic and it would increase social media traffic a lot I am sure.

      • Code, what I do on my contact form thank you page is offer a subscription to our newsletter and also post one-click buttons so visitors can like us on various social media accounts without having to leave the page.

    • Very impressive Karon! I have long been talking about the benefits of optimizing thanks pages, and this gives excellent examples. Another one I like to optimize that doesn’t get much attention is log-out pages (for sites with that option).

      Looking forward to seeing your next post!

      Rich Page
      Website Optimizer

      • Yes, Rich, log-out pages, confirmation pages… all of them are fair game !

    • Pretty interesting read, and while I was reading this light bulbs was going off in my head like crazy… You just got to love marketing sometimes.

      I was thinking about how to apply this with pretty much everything, I’m not saying having a thank you page for every little thing you do however it does help, as you will be always thanking people for taking certain actions on your stuff.

      ie: like me leaving this comment :)

      See how that works.

      Great post though, loved the examples you shared.

      Talk soon,

      Isaiah Jackson

    • It’s sad how many people ignore thank you pages, not realizing that something not bringing the profit instantly, can actually be more important in the long run than “buy now” buttons.
      Great article, thanks for sharing!

    • As a fellow marketer I can’t agree more on all points. Well put together!

    • For the last few months i have been using facebook ad traffic to build my clients optin list which has been going well. What i have been trying to also is then redirecting subscribers to a thank you page which includes a coupon code and button link to view/ purchase the product on the website (product is related to the lead magnet of course). Unfortunately the click through rate has been very low. Your article actually gave me a few ideas i may want to try. I think having a thank you sales page with a direct add to cart link might work a little better… any thoughts?

    • Fiona

      Awesome Karen!! Amazing report. My favourite is no.1 and is now the reason why I’ll sign up to Unbounce!

      Thankyou for your assistance.

    • From the experimenting we have done, it seems Facebook ads are awesome for building lists. However, getting people to actually convert to a paid offer takes some doing. We have found that working gradually up to the sale gets better results. In the opt-in materials and in the email follow-up series, have upsells to low-priced items ($10 – $39) then upsell those items to higher-priced ones.

      Thanks Fiona! Glad you found the info helpful.

    • Excellent post Karon. Love the fact that the examples are different and up-to-date! A website without a Thank you page is plain bad manners. If you are expecting your users to become customers, the least you can do is to say thank you…as many times as necessary.

    • Thank you so much! I’ve just set up my ‘thank-you’ page with real low, low tech. I’ve used a Tweet for my referral-marketing [shame]. Would any of you be a dear and give some feedback :D? http://www.raultiru.com/thank-you Thank you ;)

    • awesome pages….i was searching for these only…..thanks alot

    • Suvashree Bhattacharya

      Great article. Thanks. Thank You page is really important for any online business and it should not be neglected. Instead of that, you should grab the opportunity of the scenario you have built and engage with them in a better way.

      To know more on this topic, please click on this link: https://www.revechat.com/blog/smart-ideas-use-thank-landing-page/

    • I have a custom designed Thank you page using LeadPages but honestly, it just looks pretty. Going to make some changes to make the TY page actionable!
      TY Karon.

    • This is a great article and has been so beneficial to me. I know that I have created some awful Thank you page, but using some of these great examples I am in the process of improving them.


    • Thank you for writing about thank you pages, Karon – I always tell clients that these are such important pages in the conversion/sales cycle that should never merely be thrown up as an afterthought, which so many developers do, unfortunately.

      Point #4 (building relationships) is also critical on lead gen sites for warming up leads for salespeople. When possible, I like to include a picture/bio or video of the salespeople on the thank you page, to help personalize the experience and warm up the lead (here’s an example http://conversionmax.com/perfect-thank-you-page/). After all, just because a prospect converted on your site, there’s nothing preventing him from also converting on your competitors’ site – especially when the primary goal is a form fill. A strong thank-you page can help reduce the chances of that.

      Well done and thanks again!

    • Great stuff and nice to see how this post is still relevant.

      We’re living at the height of a video revolution and it’s clear to see, that the future of
      connecting with audiences is through videos. Wheater you are a small business owner or work in a marketing agency, I believe we should all embrace videos and start using them in every place we can.

      So it’s interesting to see how example #5 illustrates it:

      “I have to admit I was intrigued by [all the languages and faces in] the video, so this unique twist had me engaged. Eventually, I began to scroll… Talk about a 1-2 punch.”

      That’s a great example showing how marketers can use videos on post-conversion pages as well. And why not? if videos are relevant and spark the right emotions, they will probably trigger the desired outcome. Definitely something to consider, right?

      Obviously, videos can (and should be) used aside from Thank-You pages — there are landing pages, popups, about pages, blogs, social profiles and paid video ads campaigns on Youtube, Facebook, Twitter (even Pinterest recently joined the rest of the “gang”…).

      The list goes on but the bottom line is clear. Adding videos to your ongoing, marketing mix of experiments will help boost your results.

    • Thanks you for this great post with all of these brilliant ideas. I would have never thought of using the Thank you page this way. Can’t wait trying it on my own…

    • Well, that was interesting and good to know.

    • Thats a wonderful writeup

    • thanks a lot for the info… very useful, help the beginner like me… best regards from Jakarta

    • This is a great article. Thank you pages are one of the most underutilized and yet effective forms marketing. A micro-commitment has been made in whatever form and there is now the opportunity to develop the relationship with the reader further; introduce your brand, or guide the reader to some of your premium content to build trust and authority.

    • Great post Yes most of the time people just miss working on 404 pages, Thankyou Pages, I like the crunched 3 time thankyou page,

    • impressive. really great…this should must be top post. learned a lot. will try my best to apply the ideas, as I read many times. thanks again

    • Looking at the list I seriously thinking of changing my Thank You Page!. And want to say thank you to you form bottom of my heart. Certainly it is a value addition post.

    • This was so extremely helpful for me! Thank you for all your research you did to make this super easy for me!

    • And this is why I love this site! Never really thought of this for our site, but I sure can see how it would make conversions go and even more, make people come back and purchase again. Love the RoboForm and will see if we can build this into our MadMiMi, email responder, thanks guys…………..

    • Looking at the list I seriously thinking of changing my Thank You Page!. And want to say thank you to you form bottom of my heart. Certainly it is a value addition post.

    • Wow, love the idea of the pushing the upsell after the sale! I’m kinda bad when it comes to being pushy and trying to upsell people, but upselling after the sale (especially with a discount) doesn’t really seem pushy at all to me.

    • Thanks Karon, good article, interesting ideas, and plenty of thought-provoking options. Derek Halpon covers it well in terms of the method I’m looking into at the moment. That is to use my Thank You page in terms of giving away a bit more…. giving away information about how I can be of further help to my subscribers/or clients with respect to similar and related information to that which they have just invested in. So, not necessarily an up or down sell; It will be interesting to review how it goes.

    • Great stuff as always thanks.

    • I’m currently in the process of wireframing our new thank you, so this provided me with some much needed inspiration

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    • Good info. This site has lots of information. Thanks for sharing your views.


    • I loved the way you discuss the topic great work thanks for the share. Really superb. Because we can get more views through the sites. So please keep update like this.

    • Awesome article, but to be honest I prefer more simple “thank you” pages with little text and new offer.. That’s what works for me..

    • Intresting post. Thanks for sharing this info.

    • Pretty interesting read, and while I was reading this light bulbs was going off in my head like crazy… You just got to love marketing sometimes.

      hack Marketing In HIndi

    • Just a bit of “credit where credit’s due”: The tip in the #2 spot is not actually from Aweber.

      That’s a StealthSeminars page. Apparently Aweber was using them for their webinar hosting. The social-sharing buttons are part of the default settings.

      Great article!

    • I’m surprised no one has ever commented on this article before! Thank you, Karon, for writing on this important topic.

    • Ron Kerronian

      Thank you Karon, a Very informative post. I love the examples you chose – These are not your vanilla type Thank you pages I can see that they required lanning.

    • Melanie Summer

      loved the article but really surprised that when I signed up to the web copywriting newsletter the thank you pages was really underwhelming. Do as I tell not as I do?

      • Building our social presence is our current goal so that’s what our thank you page focuses on (for the moment). At other times we have offered upsells, free reports or other content. But for now, we want social followers so that’s what you’ll find on the page ;)

    • Hey Karon Thackston, you have covered a very important topic. Thank You pages are most of the times underestimated. And the example you have chosen are the best. Thanks for sharing such an informative post.

    • WP Warfare

      Nice list! I been using RoboForm myself and had a decent success with what they have to offer. Yet to try any alternatives but good to see that there are some that may potentially be better.

    • your info graphics are so indetail its helpful, good one.

    • Very nice list. Great article written very well and to the point.