Build, Publish & A/B Test Landing Pages Without IT
For the holiday season, I’ve taken a quick stab at re-writing that 12 Days of Christmas ditty. If Christmas ain’t really your thing, then hopefully the lolcat is enough to bring a smile to your face. Remember to sing along. Preferably after a few egg nog’s or Christmas Ale’s. (It’ll be funnier). On the 1stContinue Reading
So you want to get into landing pages hey? Great idea. They can help create more focused marketing campaigns, improve measurability and increase the return on your marketing spend. If you’re new to the idea of using a landing page for your marketing campaigns, I’ve whipped up a quick A to Z to explain someContinue Reading
Here’s a little injection of cool with your morning coffee. Not only is spending a portion of your marketing budget on landing pages beneficial to your bottom line, there’s a way to predict how much you should be spending to optimize your Cost Per Acquisition (CPA). And today I’ll share that with you. Unbounce CEOContinue Reading
Today I’m going to present the first in a series of free landing page critiques. Our first example comes from language school LeTutor. My hope is that the simple process described below will be of benefit to others in a similar situation. I’d like to thank LeTutor for agreeing to the public scrutiny of theirContinue Reading
Today we come to the end of the 7 Days to a Better Landing Page series, and I’m going to leave you with a series of exercises you can use to keep the momentum going after you launch a landing page. If you are in the business of creating marketing campaigns, I’m hoping you areContinue Reading
Any online marketing campaign is a candidate for the use of a landing page. On Day 6 of our 7 Days to a Better Landing Page series, I’ll explain the benefits you can expect to see by incorporating a landing page into your marketing process. Here are the 7 reasons why landing pages make yourContinue Reading
It’s day 5 of the 7 Days to a Better Landing Page series. And today I’m gong to focus on some of the things NOT to do on a landing page. I’ve already covered this topic in depth in an earlier post – Marketing FAIL – 7 Newbie Landing Page Mistakes, so I’m going toContinue Reading
Not all landing pages are the same; in design or intent. In today’s post I’ll walk you through the 7 different types of landing page. Each type has it’s pros and cons and I’ll discuss some of the uses for each type and where they fall short. This should help you understand which kind isContinue Reading
Today, in our second post in the 7 Days to a Better Landing Page series, I escaped from the office to go on an impromptu marketing field trip. My goal was to find real-world examples or metaphors that illustrate the 7 Elements of a Landing Page that I described in yesterdays post. Armed with myContinue Reading
If landing pages didn’t exist and you were designing one for the very first time, what ingredients would you need to make your new creation a success? On day 1 of our 7 Days to a Better Landing Page series, we’re going to take look at the anatomy of a landing page, and we’ll defineContinue Reading
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