Is Gated Content a Necessary Evil? [Case Studies + Optimization Tips]

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Landing pages
Landing pages
Featured in Landing pages

How the pros would optimize your landing page
January 26, 2021 . 28 minute read
Digital content
Digital content
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Copy or design: What's more important to your landing page success?
November 23, 2021 . 13 minute read
Digital marketing
Digital marketing
Featured in Digital marketing

AI in social media: 6 tools to get you started fast
May 16, 2023 . 17 minute read
Conversion optimization
Conversion optimization
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The AI guide to conversion rate optimization (CRO)
June 8, 2023 . 20 minute read
Campaign strategy
Campaign strategy
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11 marketing experts share their marketing fails (and lessons learned)
August 20, 2019 . 27 minute read
Lead generation
Lead generation
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10 creative lead gen examples sourced from marketing legends
March 8, 2023 . 26 minute read
Ecommerce
Ecommerce
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Featured in Ecommerce

27 ecommerce landing page examples to maximize sales in 2023
February 28, 2023 . 53 minute read

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Conversion optimization

The Top 5 Conversion Rate Optimization Mistakes That Marketers Are Making

By Justin Rondeau • August 6th, 2014

Landing page optimization

How to Use the 6 Principles of Persuasion to Create Landing Pages That Convert

By Sean Ellis • August 4th, 2014

5 Ways to Beat Your Competitors With Killer PPC Ad Copy

By James Scaggs • July 31st, 2014

Email marketing

How to Stop Your Welcome Email From Being a Dead End

By Wesley Yu • July 29th, 2014

Lead generation

32 Clever Lead Generation Ideas For Your Next Marketing Campaign

By Josh Haynam • July 25th, 2014

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7 Actionable Testing Ideas to Optimize Your Social Media Campaigns

By Marcus Taylor • July 23rd, 2014

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8 Simple But Powerful Landing Page Copywriting Tips

By Ian Lurie • July 21st, 2014

Landing page examples

20 Landing Pages Torn Apart by Rand Fishkin, Oli Gardner and Peep Laja

By Amanda Durepos • July 18th, 2014

The Secret to A/B Testing is Sharpening Your Ax, Not Chopping Down the Tree

By Michael Aagaard • July 16th, 2014

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Conversion optimization

The Psychology of Anticipation and What it Means for Your Conversion Rates

By Neil Patel • July 14th, 2014